back to the future: staff shortages re-emerge as top worry for cpa firms

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a sign of economic recovery and increased competition.

bringing in new business and finding top-notch staffers to handle anticipated growth are emerging as the new, most pressing challenges for cpa firms today.

with a rebounding economy, the aicpa says in its new pcps “top issues survey” that client retention, which had been a significant concern for firms in the 2009 survey, has been overtaken by a tilt toward growth issues.

“finding qualified staff” was a top issue from 1997 to 2007 for all but the smallest firms, but disappeared entirely from top 5 lists in 2009. now it’s back.

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four ways to practice entrepreneurial perseverance

how to change your thinking to prevail over the toughest of circumstances

perseverance is a skill that anyone can learn to not only survive, but thrive through life’s curves. when adversity strikes, it’s not what happens to you but how you respond to what happens to you that has the greatest impact on your life.

more for soloists and small firms: how to win new clients with a freebie strategy  • the success secrets women already know      why you’re missing out on 98% of your new business potential    the missing ingredient in your marketing that will make all the difference 3 steps to start running on millionaire time    on the road to a stress-free life: identify your character strengths     the power of deadlines in closing a deal      his and her brains at work in tax and accounting  5 mistakes to avoid when seeking new clients the top 12 business card blunders accountants make

here are four specific ways you can change your thinking to persevere in the toughest of circumstances, from sandi smith, cpa, “the accountant’s accelerator:” read more →

7 tips to keep the clients you have

new revenue may be closer than you think.

by sandi smith cpa
accountant’s accelerator

it’s far less expensive to keep your existing clients happy than it is to find new clients, especially since the trust factor between people is at an all-time low. so you might want to think about re-directing a portion of your marketing attention on your existing client base instead of networking for new clients.

i’ve met a lot of business owners who have trouble getting their employees to sell while they’re on site, and i’ve also heard from some customers who’ve remarked that their vendors don’t stay in touch with them. so here are some tips to mine the pot of gold that lies right before you: your current clients who already trust you and are eager to hear about new solutions that will ease their pain and problems.

sandi smith
sandi smith

more from sandi smith at 卡塔尔世界杯常规比赛时间: how to attract clients like a magnet eleven easy ways to deliver more value to clientsfive things accountants take for granted that costs them revenue • what’s in your new client funnel? • what’s in your welcome kit for new prospects? • five fun and easy ways to wow your clients • six ways to give yourself a raise
• strategies to stop losing business to competitors • five tips to manage your ‘overwhelm’ level • easy ideas for a quick business boost • four new mega-trend marketing strategies • how to stop leaving money on the table

  1. change your attitude about staying in touch with your client.you might feel like you don’t want to “bother” your client, but i bet your client would be delighted to get a phone call out of the blue, especially if you have an idea that will save them time or money. they already trust you, so find out how you can help them even more than you already are. read more →

five lessons from the war for clients

bruce bailey, guild accountants, sydney, australia
bruce bailey, guild accountants, sydney, australia

hint: the secret weapon is communications skills.

by bruce bailey
guild accountants

while the victor in war is he who wins the last battle, every battle and every outcome is significant (even the battles you lose – we often learn more from our losses than our wins!).

about three years ago we looked at our war for clients by assessing: the nature of our troops, their skills and training, the battlefields on which we would operate and the armaments we would carry.

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where are the new clients?

and, is that the right question?

the top challenge for firms is getting new clients, according to a new survey of sage accountants network members.

next most frequently mentioned were tax law complexity and changes, followed by time management, keeping up with technology, and the effect of new regulations and standards.

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