what do clients want? ask clients!

cpas in industry furnish friendly advice to cpas in practice: mind your p-q-r-s-t-u’s.

by rick telberg
at large

the customer’s always right, right?

right.

or so think the customers. and what the customers think counts a lot because they’re your best sales reps, especially when someone asks them to recommend a tax or accounting firm.

how worrisome it is, then, that fully half ? precisely half ? of surveyed chief financial officers, chief executive officers, finance managers, staff and business owners would not recommend their own outside cpa firm to their closest friends, according to our ongoing study.

yipes! what are these people saying? statistically, there’s a 50-50 chance they’re directing potential clients to other firms. read more →

10 hot ideas for a better tax season

here are 10 ways to nurture happier, richer clients. meanwhile: check the tax season stress-o-meter.

by rick telberg
at large

if this is tax season, it should also be personal financial planning season. tax practitioners don’t need to be reminded about the personal financial planning opportunities that lie untapped in their legions of tax clients. or do they? a remarkably large number of tax mavens remain quite content to fill in the blanks, file the forms and cash the check. but, except in some of the more complex situations, it doesn’t take all the acquired skills of an accomplished and experienced cpa to do that. sure, cpas do taxes, and they do them probably better, more accurately and more reliably than anyone else. but the super-cpa can do so much more. and, by the way, many cpas working in private practice business and industry also have an important role to play. if you’re like most finance and accounting professionals, you have the ear of the owner and directors of your company. what kind of planning have they done for themselves? or succession planning for the business? read more →

2 firms merge, open new haven, conn., office

new haven, conn. – two cpa and business-valuation firms – meyers & harrison, llc of woodbridge and marenna, pia & associates, llc of wallingford – have merged and will be relocated to new haven. the new entity, known as meyers, harrison & pia, llc, will have a staff of 29. additional offices are in greenwich and glastonbury. mark harrison serves as managing partner of the new firm. kenneth pia jr. heads its business-valuation department. randy harrison will manage the firm’s tax department. michele spence heads up accounting and auditing. donald clark leads tax and accounting work with emerging businesses.
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