cpas in industry furnish friendly advice to cpas in practice: mind your p-q-r-s-t-u’s.
by rick telberg
at large
the customer’s always right, right?
right.
or so think the customers. and what the customers think counts a lot because they’re your best sales reps, especially when someone asks them to recommend a tax or accounting firm.
how worrisome it is, then, that fully half ? precisely half ? of surveyed chief financial officers, chief executive officers, finance managers, staff and business owners would not recommend their own outside cpa firm to their closest friends, according to our ongoing study.
yipes! what are these people saying? statistically, there’s a 50-50 chance they’re directing potential clients to other firms. read more →