why next-gen firms embrace subscription billing plans

sabhlok

zoho president explains the “freemium upsell.”

pricing strategies that work
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by sandi leyva and michelle long

let’s take a look at some pricing strategies for the subscription economy.

more small firm growth strategies: welcome to the subscription economy | ed kless on factors affecting price sensitivity | how to keep current | best practices for growth: network, specialize, share | 10 easy tips to boost your business cash flow | 2 ways to serve clients better | how to fire a client | how to manage client expectations | trashing the spreadsheet: best practices in modern expense management | 3 ways to implement value pricing | building reputation to build your business | need more business? focus on referrals
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

there are a number of things that businesses can do related to subscription models, in particular around their pricing strategies. we have the freemium and upsell model, multiple additions, pay as you go, tiered or volume-based pricing and bundling. i’ve got some examples of each one of these. i’d be fairly surprised if we haven’t run across these already as consumers.

our guest for this discussion about subscription-based models is raj sabhlok, president of zoho corp., in his own words…

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randy myeroff at cohen & co.: winning the youth movement

myeroff
myeroff

“whoever can connect with today’s youth movement and invest in it the right way is going to win.”

by 卡塔尔世界杯常规比赛时间 staff

attracting and retaining high-caliber, younger workers is far and away the most pressing concern at cohen & co. in cleveland, ohio.

more from the corner office: rick dreher innovates wipfli for clients, younger workers | how blain heckaman drives value at kaufman rossin | weisermazars mp blake charts u.s. expansion | frank longobardi: cohnreznick’s battle for top talent | the robo-cpa: jim sikich prepares for disruptive technologies |  exclusively for pro members. log in here or 2022世界杯足球排名 today.

the cpa firm, which ranks among the nation’s 100 largest, is reaching out to young talent via means that include offering one of the top-ranked internship programs in its northeastern ohio region, and by simply increasing its hiring of new college graduates.
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make accountability a process

man and woman reviewing a documenteveryone performs better when someone else has oversight.

by bill reeb and dominic cingoranelli
卡塔尔世界杯常规比赛时间 / succession institute

setting up an “accountability and goal process” always sounds much easier than it actually is to implement. so for those who already think this process would be painful, just know that you still are probably underestimating the amount of agony in store.

more on performance management: accountability requires clear expectations | accountability is for everyone | succession plan requirements | base retirement on today’s operations | who decides what? | how retired partners are robbing their own firms | how involved should retired owners be? | firms say what would change retirement pay | 4 ways to create more capacity | how to find a partner’s replacement | action plans for transitioning partners | partner retirement and the war for clients | best practices for mandatory retirement | how retirement issues affect succession planning | succession: the questions to care about 

this leads us to the standard question, “if this is so awful, why would anyone do it?” the answer is both simple and abstract.
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do you want to do compliance your whole career?

stressif the answer is no, take these 6 steps.

by sandi leyva
the accountant’s accelerator

as compliance services become more commoditized and automated, accountants are faced with how this affects their practice and their bottom line.

more on small-firm growth strategies: 5 skills to grow your practice | how a spreadsheet can help stop leaks | 9 ways to boost your value (and your fees) | 3 ways to get to ‘yes’ with prospects | design your business around your strengths | 5 cool ways to streamline data sharing | how to calculate your ‘opportunity number’ | 5 ways a deadline can help close a deal | draw new clients in like a magnet | 5 things you know that clients don’t | 3 ways to test your revenue forecast | whip out the wow factor for clients | take advantage of 4 key marketing strategies  | four ways to stop leaving money on the table

they can:

  1. serve a higher level client that requires greater complexity, making themselves fairly immune to these changes
  2. serve a larger number of clients to offset a drop in revenue per client averages
  3. add new services to their practice to boost revenue per client

those are pretty much the options available to keep profits from shrinking. but today i want to focus on the third point above, adding new services, and provide you with some ideas on how you may be able to serve your tax compliance clients in new ways.

even if you don’t do taxes, you will find some ideas for new related services you can think about offering to your clients. (remember, it’s easier to sell to existing clients than to acquire new ones.)

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5 skills to grow your practice

young businesswoman walking up green line on a graphlisten for your clients’ pain points.

by sandi leyva
the accountant’s accelerator

we’ve worked super-hard on gaining our accounting, tax and auditing skills. those skills alone will keep us working as employees for someone else, but what if we want to go out on our own or grow our business beyond what we have now?

more on small-firm growth strategies: is it time to reboot your practice? | 5 ways to get more referrals | how a spreadsheet can help stop leaks | 9 ways to boost your value (and your fees) | 3 ways to get to ‘yes’ with prospects | two daily rituals: focus and measure | 5 cool ways to streamline data sharing | 7 ways to get new revenue from old clients | 5 things you know that clients don’t

here are five skills to consider adding to your toolbox so you can get ahead faster. how do you rate in each of these areas?
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