jean marie caragher, in the april 2008 journal of accountancy, states four irrefutable truths for successful marketing: by identifying target markets and resources, niche marketing can distinguish a cpa firm from its competitors while generating higher profit margins. a well-developed … continued
connect the dots… check these recent posts. see a trend? is “independence†really essential? “independence may not be the cornerstone of audit. aicpa is looking into reliability as being the standard, particularly for small and private businesses.†brown smith wallace … continued
firm now has 34 in charge. mahoney cohen cpas in new york has named mark bednarz, john j. cronin, mitchell plattman, cindy e. rosenberg, erika j. rothheim and carol surowiec as shareholders, bringing the number of partners to 34. … continued
up-to-date it systems become a competitive necessity “the majority of cpa firms are not even close to taking full advantage of technology,” according to william c. fleenor (left) and randolph p. johnston (right) in the aicpa’s management of an accounting … continued
you’d think that every cpa would be on the same side in this fight. but just as the new york cpa society, led by ceo lou grumet, nears a compromise with state lawmakers to advance mobility, some of the biggest … continued
over 10 years of collaboration with usa today washington, dc (aicpa) – certified public accountants, who are members of the american institute of certified public accountants, are answering tax questions from usa today readers this tax season as part of … continued
tax season is tough on everyone. just ask this administrative assistant at a small cpa firm: i love the gals i work with and most of the time, it is fine. tax season is another story!! it can get so … continued
defining your ideal client is key to success as a cpa. according to joey brannon, cpa, ea (pictured), here are the top three reasons why it’s so important: having a clearly defined customer helps you understand what products and services … continued
are boomers ready for retirement? probably not. are you ready for busy season? sound off here. by rick telberg we sure hit a hot issue with our recent survey on baby boomers and their plans for… or maybe we should … continued
macdonald named vice president of worldwide channels and sales alliances herndon, va — deltek, inc., a provider of enterprise applications software for project-focused organizations, has named taylor macdonald vice president of worldwide channels and sales alliances, responsible for managing and … continued