cpa

take a lesson from a (former) fat smoker

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david_maister.jpgwhy doing the obvious isn’t always easy.
how does your firm measure up?
join the survey. see the answers.

by rick telberg/at large

there’s hardly a finance or accountant organization on the planet whose owners and staff haven’t decided, resolved, pledged or promised to themselves and each other to deliver outstanding client service, create a great place to work or achieve phenomenal success. maybe yours is one of them.

maister-cover.jpgso why, then, is it so rare to find a firm that actually accomplishes what it says it wants to do?

ask david maister (pictured). the best-selling author of the classics “managing the professional service firm” and “true professionalism” has published a new must-read for accountants and finance professionals called “strategy and the fat smoker.” read more →

tweak your growth plan in five easy steps

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050508.jpgcpas update sales and marketing strategies for tough economic times

what’s working for cpa firms today? join the survey; get the answers.

by rick telberg
at large

many accounting firms, already inundated with more than enough work, are rethinking their new business strategies and are turning away from sheer growth in fees and clients to refocus instead on sustainable profit and enterprise value.

for many accounting firms in recent years, marketing has not been a problem. new clients have been rolling through the doors. and, in fact, cpas are working longer hours or even turning away business to handle the surge.

but with the economy shifting into low gear, more cpas are taking a new look at their marketing and business development strategies.

here are five fresh viewpoints to tweak your marketing strategies: read more →