12 pricing factors beyond cost
cost-plus is a starting point, not the end point.
by august aquila
price it right
cpa billing rates
ethical issues in pricing
specifics of rules 302 and 503.
by august aquila
price it right
applying cobb’s value curve to your firm
“pricing – that is, fee-setting – is above all a marketing decision.”
by august aquila
price it right
13 questions about providing value
rate both yourself and your firm.
by august aquila
price it right
how utility and value affect pricing
it’s time to shift focus away from the service provided. also: the 8 kinds of utility.
by august aquila
price it right
the four types of competition and 6 ways to make your firm stand out
6 ways to differentiate your firm.
by august aquila
price it right
how demand affects pricing
one word: elasticity.
by august aquila
price it right
understanding the product pricing life cycle
which of the 4 phases do your products fall into? here’s how to tell.
by august aquila
price it right
pricing strategies: the real world vs. the cpa world
7 types and how they work.
by august aquila
price it right
how traditional fee methods hurt firms
rule of three and cost-plus overlook some key considerations.
by august aquila
the what, so what and now what?
it’s no longer enough to be a historian.
by kyle walters
price to get the maximum fee
you don’t need to bill more hours. you need bill more for your hours.
by august aquila
why value pricing?
compare accounting firms to airlines.
by august aquila