covid-19 brings out the best in accountants

salim omar
salim omar

we’re there when clients need us most.

by salim omar
straighttalkcpas.com

it’s been a long and tough week for accountants… one that has shown just how selfless and caring they are.

卡塔尔世界杯常规比赛时间 is providing free access to our latest coronavirus crisis updates: start here for a guide to all our free coverage.

bonus tools and guidance for pro members: for premium crisis-management tools and resources, look here.

during the busiest time of the year, accountants across the country stopped performing the cash-generating tax work they were deeply entrenched in. instead, they channeled their energy and effort to help their small business owner clients to get through a crisis that has been upsetting and gut-wrenching.

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stuck at home right now? here’s 100 good ideas to relieve the stress

young woman recording video via camcorder and tripodmany of them are free.

how’s covid-19 impacting your busy season?
join the survey. sound off. get answers.

by sandi leyva, annie tao, marjory rase, and cutter slagle

i wanted to help my staff blow off some steam this week, so i asked them to come up with some tasks that we can all do while we’re sheltering in place and doing our thing to flatten the curve.

卡塔尔世界杯常规比赛时间 is providing free access to our latest coronavirus crisis updates: start here for a guide to all our coverage.

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if your kids (or you) are already asking, “are we there yet?” here are some ways to distract them. read more →

6 reasons why your marketing sucks

want new business? avoid these errors.

by bill penczak

it’s an understatement to characterize cpas as process-oriented, with prescribed steps for financial statement audits and tax return preparation that follow a specific regimen. among the many jokes about accountants, the one that resonates here is:

why did the auditor cross the road?

because he looked in the file and that’s what they did last year.

but the “funny” thing is that while cpas are typically pedantic about the processes for client work, it’s often a case of the cobbler’s shoes when it comes to running their firms in general, and practice development in particular.

more bill penczak: how to boost profits by (omg) sharing the upside | bill penczak: stop forcing smart people to do stupid work | chase birky: overcoming paralysis by analysis | dustin verity: keep an open mind and constantly learn | five ways to put success into succession planning | o.d. lanier: stepping into advisory | secret to success? a growth and abundance mindset | from tax to transformation | five steps to building advisory work | the six essential kpis for managing partners | the great resignation: five reasons accountants are quitting | five tips for better decision-making | your marketing sucks: six reasons why | five global cpa leaders: four survival strategies | are you too generous with your write-offs? | nine smooth moves to build client satisfaction | planning for success in 2021 | re-thinking today’s firm with five global leaders | 5 things your firm should do differently this summer | do you have the guts to beat the covid crisis? | how to inoculate your firm against covid competition | ‘found money’ delights clients | don’t buy a rolodex, buy a process | the three r’s for beating the corona crisis | 6 reasons why your marketing sucks

goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

practice development is both an art and a science, although with the plethora of new technologies and process improvements in the past five years, much of the guesswork has been eliminated; we’ve never had greater ability to determine true roi of marketing and sales investments. but the accounting industry, for the most part, is sadly behind the leading practices curve.

here are the most common deficiencies in the growth approach among cpa firms: 

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pre-covid-19, accounting profession hits new highs

we’ll be comparing apples to zebras for a while.

by beth bellor

what a difference a month makes. the accounting profession set several new records in the latest employment figures … but.

for our analysis on the covid-19 impact on the profession, see planning for the coronavirus recession

that “but,” of course, is the global pandemic. the numbers almost seemed dated as soon as they were released, because we know many of those gains quickly melted away.
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help clients by pivoting to projections

//www.g005e.com/2020/04/01/help-clients-by-pivoting-to-projections/today’s crisis needs analysts more than historians.

by gale crosley

major upheavals in economic conditions present an opportunity for significant growth. for firms prepared to embrace this concept, it’s go time for new service innovations that clients and prospects want, need and are willing to pay for.

see: all 卡塔尔世界杯常规比赛时间 special crisis coverage

more: home alone. but not really. | dicey disruptions | be a consultant or be left behind | sustainable innovation: how to pull it off
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

with so many of us sequestered at home, it may be some time since you’ve actually been in your car. but you’ve probably not forgotten the difference between the view from your rearview mirror and what you see out the windshield. applying the metaphor to accounting highlights the contrast between where we’ve been and where we need to go as a profession in the current environment.
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how to lead in a crisis

9 steps to pull you through the coronavirus pandemic even stronger.

by sandi leyva
the accountant’s accelerator

as accounting professionals, we’re on the front lines helping our small business clients and our employees through this crisis in multiple ways. it’s a chance for us to display extraordinary leadership as a profession.

more on small-firm growth strategies: how to think straight through the coronavirus crisis | tech tools for working through the coronavirus | 7 tips to keep the clients you have | do you know your opportunity number? | 7 tips to boost your firm’s performance in 2020

see all 卡塔尔世界杯常规比赛时间 special coronavirus crisis coverage

goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

here’s a tweet i just love that exemplifies the times:

screenshot of tweet

here are some reminders for all of us as we step up to lead our firms and help our clients in these times:

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now is the time to activate your referral network

people standing, holding food and talkingplus: 19 sources, how to stage a referral event, and what networking isn’t.

by marc rosenberg
the rosenberg practice management library

the biggest source of new business is a firm’s existing client base, both in the form of expanded services and referrals to others. it’s estimated that 60 percent of a firm’s revenue growth comes from this area.

more: does your firm recognize all its skills? | protect and grow existing clients | the 4 marketing disciplines | 15 powerful niche marketing practices | 19 takeaways from the history of cpa firm practice development | why you have to kill the old paradigms | are you ready for the great disruption?

卡塔尔世界杯常规比赛时间 is providing free access to our latest crisis updates. start here for a guide to all our coverage.

goprocpa.commore for pro members: coronavirus resources for remote-working (#wfh)

this is no time to lose touch with your referral sources. and, even though in-person meetings may be difficult, everyone, it seems, is becoming more comfortable with online events like video conference calls and webinars.

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home alone. but not really.

//www.g005e.com/tag/coronavirus/
more free coronavirus resources here

seven tips for teams and leaders dealing with coronavirus lockdowns.

by gale crosley

as i stood in the shower one morning earlier this week the words, “this feels like war” came to mind. not that i’ve been in one. but i’m experienced enough to recognize the panic, uncertainty and vulnerability. moments later, with coffee in hand in front of the tv, i listened as new york governor andrew cuomo stated, “this is a war. we have to treat it like a war.”

the coronavirus crisis: how to leverage referral opportunities in a crisis  |  10 things you can start doing immediately  |  three ways to step up in uncertain times | accountants battle coronavirus chaos | smartphone thermometers predict coronavirus hot spots | go remote with this app you already own [#wfh] | the top portable monitors for working from home | why process is key to remote work | in these turbulent times, leaders must lead! | the tax effects of coronavirus [live 1-hour webinar] | how to think straight through the coronavirus crisis | coronavirus culture-shift hits accounting firms | how to sanitize electronics against covid-19 with uv light

more: 卡塔尔世界杯常规比赛时间 is providing free access to our latest crisis updates. start here for a guide to all our coverage.

for pro members: coronavirus resources for remote-working (#wfh)

war, according to military wisdom, requires an approach that is both tactical and strategic. we need to focus on tactics—preparing yourself and marshaling your troops for success on a new kind of battlefield. one with toys underfoot and a dog howling in the background.

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coronavirus resources for remote-working (#wfh)

the 卡塔尔世界杯常规比赛时间 covid-19 crisis guide for pro members
//www.g005e.com/?p=72728
– new management strategies for the coronavirus crisis
– technology for remote working-from-home (#wfh)
– survey results: benchmarks & metrics
click here for the full library of premium curated pro member content

卡塔尔世界杯常规比赛时间 is providing free access to our latest updates on the coronavirus crisis.
start here for a guide to all our coverage

10 things you can start doing immediately

telberg photo barcelona blur 183-20160206okay, so we’re not invincible.

by august aquila

the pandemic has hit us fast and furious. the current crisis is forcing us to change the way to live and work. if you are reading this, you’re probably in an accounting firm. but these suggestions apply to many other sections of the economy.

the coronavirus crisis: three ways to step up in uncertain times | accountants battle coronavirus chaos | smartphone thermometers predict coronavirus hot spots | go remote with this app you already own [#wfh] | the top portable monitors for working from home | why process is key to remote work | in these turbulent times, leaders must lead! | the tax effects of coronavirus [live 1-hour webinar] | how to think straight through the coronavirus crisis | coronavirus culture-shift hits accounting firms | how to sanitize electronics against covid-19 with uv light

more: 卡塔尔世界杯常规比赛时间 is providing free access to our latest crisis update. start here for a guide to all our coverage.

here is a list of 10 items that you can start doing immediately:

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