getting a handle on covid

views from the front lines: victoria martin, elaine kovner, gary zeune

accountants show new signs of optimism as fears of covid chaos wane.

how to battle the coronavirus recession
join the survey. get the answers.

by 卡塔尔世界杯常规比赛时间 research

the turning of a terrible tide of covid pessimism has been neither quick nor clear-cut as the endless busy season of 2020 drags on, according to new findings and analysis from the 卡塔尔世界杯常规比赛时间 busy season barometer.

more trends in surveys & research: covid crushes cpa business outlookis the worst over? 63% of small business say so | beat the covid crisis with these 20 steps for your firm and your clients | clients, revenues, profits – trending down, down, down | covid crushes rosey forecasts | the seven factors keeping accounting firms afloat amid covid-19 | feeling the pain? the biggest job losses by client sector | tax season pivots to covid rescue season | planning for the coronavirus recession | how accountants are coping with covid-19 |

more coronavirus coverage here

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the outlook certainly isn’t back to where it was in the sunny days of february. but hopes for a better year have edged up from 23 percent in april to 27 percent in may.

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pros filing more returns than diyers

chart of irs tax return data for the week ending june 5, 2020… in the tax season that never ends.

by beth bellor

bleak but slightly less so.

more: tax pro e-filings down 20 percent | irs web traffic doubles over year-ago | covid drowns irs in new filings | 2020 tax season comes to a screeching halt | the tax season 2020 dumpster fire | tax pros fall behind 6.2% in returns filed | tax pros trail by 908,000 returns
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that’s probably the best way to categorize the trends in the most recent data from the internal revenue service.

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m&a surges ahead despite covid crisis

//www.g005e.com/2020/06/10/ma-surges-ahead-despite-covid-crisis/but key trends, logistics, and legalities are changing.

by r. peter fontaine

given the enormous disruptive effect of the covid-19 crisis, it is surprising that mergers and acquisitions are still very much near the top of the accounting firm agenda.

more on cpa firm m&a: new rules: covid shifts m&a landscape | merging in sellers: what you need to know | five keys to successfully selling a cpa firm | mergers: what could go wrong? | 10 questions to ask yourself before buying an accounting practice | buyers name 20 big merger turnoffs | why firms merge: hint, it’s not for the clients | five key decisions for your exit strategy

coronavirus crisis updates: start here for a guide to all our coverage.

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in a word, sellers want to sell – and – buyers want to buy. we will examine the reasons we have seen that contribute to the continued strength of acquisitions; as well as the changes and challenges confronting buyers and sellers in a covid world. read more →

covid: learning how to operate in the new normal

coronavirus crisis management outlook and analysis.

with sarah dobek

we’re out of the crisis stage or the triage mode,” inovautus founder and president sarah dobek tells 卡塔尔世界杯常规比赛时间 in a video interview.”and we’re moving in to the second phase, which is learning how to operate in what everybody’s calling the new normal.”

more covid crisis management videos: jean caragher: how to fight covid-19 ‘fear’ and ‘insecurity’ | jody grunden: covid and client communications | august aquila: what comes after coronavirus?andrew argue is on a missionmartin bissett: covid slams u.k. accountants, too | bill reeb: covid crisis separates the winners from losers

chaos and confusion make client communications “so critical right now for cpa firms,” she says, adding. ” if clients aren’t getting information, they’re absolutely getting information from your competitors.” read more →

value pricing in uncharted waters

businessman sitting on scales with stack of coins in other trayand when hourly billing and fixed fees make more sense.

by ed mendlowitz
call me before you do anything: the art of accounting

equitable is not the same as equivalent.

more: testifying before congress | creative ways to retain staff | what cpas can learn from lawyers and doctors | my top 10(ish) regrets | social security is an asset class | what’s your negotiating style? | how to make your own opportunities
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i use the word “equitable” because i have charged three completely different fees for the same result. “equitable” refers to the value delivered and charged to the client. but it’s not “equivalent.” and the difference can determine your pricing strategies.

with many accountants now working in uncharted waters helping clients get through the covid-19 crisis, the pricing question is especially important.
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covid crushes cpa business outlook

top three takeaways: hiring outlook for next 12 months is bleak. 92 percent of businesses report being negatively impacted by pandemic. liquidity emerges as a top concern.

the cpa outlook index falls 50 percent since last quarter and now stands at 38, its lowest level since early 2009. (aicpa)

via aicpa

battered by repercussions from the covid-19 pandemic, business executives hold the most pessimistic view of the u.s. economy since the end of 2011, when the nation was still emerging from the lingering impact of the great recession, according to the second-quarter aicpa economic outlook survey.

the cpa outlook index—a comprehensive gauge of executive sentiment within the aicpa survey— fell 50 percent since last quarter and now stands at 38, its lowest level since early 2009.

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make your newsletter go zoom

woman drinking coffee in front of desktop computer

how covid is creating a new channel to reach out and serve clients and prospects.

by 卡塔尔世界杯常规比赛时间 research

newsletters aren’t all they’re cracked up to be. sure, they’re a nice way to touch base with clients, but what do they really accomplish?

more in marketingmarketing is about thought leadershipwhy consultative selling workshow to inoculate your firm against covid competitionhow marketing systems produce business growth‘found money’ delights clients14 marketing activities needed now more than everwhat cpas can learn from lawyers and doctors | more in marketing > > >

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maybe it’s time to rethink the newsletter. the covid-19 crisis may be catalyzing a new way to

  • show clients you care
  • establish your expertise
  • give clients individualized information they really want
  • create the gestalt of a networked client community with your cpa firm at the center

read more →

is the worst over? 63% of small business say so

but 84% worry about a second wave of infection.

by 卡塔尔世界杯常规比赛时间

as business owners across the country focus on getting back to business, 63 percent feel the worst is behind them when it comes to the impact of covid-19 on their operations, according to new research from a payroll agency that handles payrolls for 670,000 small- and medium-sized businesses.

more on the covid crisis: six ways accounting firms will never be the same againretired cpa partners face pay cuts from covidcovid tests accountants’ entrepreneurial talentsdeciphering the sba’s new ppp loan forgiveness rules [new dates added] |

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however, four in five business owners are somewhat or very concerned about a possible second wave of infection.

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