cfos prove loyal to their cpa firms
most companies keep their cpa firms for at least five to 10 years. that’s loyalty.
by rick telberg
for the finance executive
here’s some good news for accounting firms: most companies stick with their cpa firms for at least five to 10 years. and they are loathe to change. the reasons are myriad. the inherent cost of switching — getting a new set of outside accountants up to speed — is certainly one. however, another, less tangible reason, cannot be denied: the vast majority of cpa firms develop strong and deep relationships with their clients.
and yet, there is some fragility in the relationship to which no cpa firm, or corporate finance manager, should turn a blind eye. a surprising number of corporate finance managers want more from their cpa firms. to add your voice to the discussion, join the study and get the results.
and therein lays the opportunity for competitive cpa firms and perceptive corporate finance managers. read more →