change

a radical close look at value pricing

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pen ready to fill in blank timesheetbonus checklists: 5 reasons not to manage employees by timesheet and 4 factors of fixed pricing.

join the survey; get the results:
pricing strategies and billing rates

by jody padar
the radical cpa

ron baker and ed kless of the verasage institute are the hands-down experts on value pricing. they do a phenomenal job of explaining how it works and why you shouldn’t track time. i’ve done it for the last eight years and i absolutely love it. i would never go back to time and billing. my quality of life has changed dramatically because of it. what it’s done for the culture of my firm can’t be measured. it’s an intangible. i started doing it because i figured out that there had to be a better way to sell my services. i didn’t want to sell myself by the hour and i found out that it worked without reading all the economic theories. so i continued.

more on radicalism: get radical about pricing | make radical connections | let’s get radical about content | each social channel has a language | get ready for radical transparency | 5 radical ways to be social and strategic | how i got started being social | how social media transforms firms to their core | six competitive advantages for the radical cpa | radical tenet #1: embrace the cloud | radical customers are on their way | 5 radical transparencies; are you ready? | 4 questions radical firms must face | being radical starts with being the change | why start being radical now? | going radical: the 4 tenets of a ‘new firm’ | the roots of ‘radical’ cpas | the first 3 questions i should have asked before starting my own practice

goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

the technology is only getting faster and better. eight years ago my payroll only took two minutes using paycycle. i had to ask myself: how could i make money on it? i believe that the pricing model finally is going to change. ron baker was the early adopter and started this 20 years ago. i believe the technology has now caught up. if firms don’t change our pricing model, we’re either going to have 25,000 customers or we’re not going to make any money if we continue to charge by time.

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get radical about pricing

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two happy businessmen looking at digital tablet at desk in officeforget about measuring by time.

by jody padar
the radical cpa

“forget about pricing and think about what people buy.”

customers are not buying our time. they may be buying our expertise. but they’re really buying a solution to their problem. famed management consultant peter drucker says, “a customer never buys a product by definition, the customer buys a satisfac­tion. satisfaction of a want, he buys value.” he’s buying a good feeling.

more on radicalism: make radical connections | let’s get radical about content | each social channel has a language | get ready for radical transparency | 5 radical ways to be social and strategic | how social media transforms firms to their core | 10 radical steps into the cloud | six competitive advantages for the radical cpa | radical customers are on their way | 5 radical transparencies; are you ready? | 4 questions radical firms must face | being radical is all about your customer | going radical: the 4 tenets of a ‘new firm’ | why should cpas be radical?

when lipstick leaves the manufacturer, it’s a solution. when it crosses the counter in a department store, it’s hope. from this perspective, how do we make our services into products or solutions? that’s essentially what you are doing with bundling and packages. you are productizing a service. read more →

make radical connections

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you don’t define your brand, your customers do. by jody padar the radical cpa social media is great for connecting with clients and prospects, but it also makes it easier to get published in the real media and that will … continued

let’s get radical about content

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content is king and context is queen.

by jody padar
the radical cpa

most professionals speak and/or tweet above their audience. they don’t realize whom they’re talking to.

more on radicalism: each social channel has a language | get ready for radical transparency | 5 radical ways to be social and strategic | how i got started being social | how social media transforms firms to their core | six competitive advantages for the radical cpa | radical customers are on their way | 5 radical transparencies; are you ready? | 4 questions radical firms must face | being radical is all about your customer | being radical starts with being the change | the roots of ‘radical’ cpas | the first 3 questions i should have asked before starting my own practice

goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

when you’re producing content, it has to be driven at the consumer level, not at the other professional level.

most cpas talk above their customers. some companies get it right. read more →

each social channel has a language

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young people holding social media logosbetter to pick one spot and be devoted to it than scattershot across three.

by jody padar
the radical cpa

each social media channel has its own language, culture and dialect. you need to make sure that your culture (aka your voice and how you post) matches the specific channel, otherwise it’s going to seem awkward. social media has to be understood and used properly and even though you’re going to be experimenting there are also some unwritten rules. make sure that you’re fol­lowing the basic rules of the social media channel you’re using.

more radical cpa: 5 radical ways to be social and strategic | how i got started being social | how social media transforms firms to their core | 10 radical steps into the cloud | the market is moving toward the radicals | 5 radical transparencies; are you ready? | 4 questions radical firms must face | being radical is all about your customer | why start being radical now? | why should cpas be radical? | the roots of ‘radical’ cpas | the first 3 questions i should have asked before starting my own practice

goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

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get ready for radical transparency

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rethink how you communicate.

padar
padar

by jody padar
the radical cpa

social should be in your dna. identify the communication gatekeepers in your firm.

do you want everybody in your firm tweeting? it’s a good idea — just like you have all your firm members representing your firm wherever they are.

more on radicalism: 5 radical ways to be social and strategic | how i got started being social | how social media transforms firms to their core | six competitive advantages for the radical cpa | radical customers are on their way | 5 radical transparencies; are you ready? | 4 questions radical firms must face | being radical is all about your customer | going radical: the 4 tenets of a ‘new firm’ | why should cpas be radical? | the roots of ‘radical’ cpas | the first 3 questions i should have asked before starting my own practice

a lot of firm owners are hesitant to let younger members tweet because they are concerned about content. my response is if you can’t trust your younger members to tweet or put responsible things on facebook, then what are they saying about you when they’re not online? that’s a hiring issue, not a social media issue. read more →

5 radical ways to be social and strategic

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plus specific tips for each one. you know we wouldn’t leave you hanging.

man's hand writing social media strategies on a whiteboard

by jody padar
the radical cpa

so you want to get on social media? good! define your strategy. when i started using social, i was having fun and didn’t have a strategy, except to see what was happening — and it evolved. jump in, get started and you’ll formulate a game plan naturally.

jody padar, the radical cpa
jody padar, the radical cpa; learn more

more on radicalism: how social media transforms firms to their core | 10 radical steps into the cloud | six competitive advantages for the radical cpa | radical customers are on their way | the market is moving toward the radicals | 5 radical transparencies; are you ready? | 4 questions radical firms must face | being radical is all about your customer | why start being radical now? | going radical: the 4 tenets of a ‘new firm’ | why should cpas be radical? | the roots of ‘radical’ cpas | the first 3 questions i should have asked before starting my own practice

here’s some help in five phases: read more →

how i got started being social

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young businesswoman and social network over white backgroundplus how and why to measure.

by jody padar
the radical cpa

when i began dabbling with twitter six years ago, and facebook, seven years ago, it was more out of personal interest. i found twitter to be a fantastic place to learn. i became an active listener and then engaged, putting out information i thought people would benefit from.

jody padar, the radical cpa
jody padar, the radical cpa; learn more

more on radicalism: how social media transforms firms to their core | 10 radical steps into the cloud | six competitive advantages for the radical cpa | radical tenet #1: embrace the cloud | radical customers are on their way | the market is moving toward the radicals | 5 radical transparencies; are you ready? | 4 questions radical firms must face | being radical is all about your customer | being radical starts with being the change | why start being radical now? | going radical: the 4 tenets of a ‘new firm’

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how social media transforms firms to their core

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what’s all this tweeting and liking about? by jody padar the radical cpa now it’s time to understand the social media business approach, how twitter, facebook and linkedin can help your business. first of all, stop calling it social media! … continued

10 radical steps into the cloud

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the bottom line is this: the specific technology you use doesn’t matter.

by jody padar
the radical cpa

once you decide on what cloud software you want to use, here are the 10 steps you need in order to make the transition:

step 1: adopt for your own practice. choose an online software you’d like to try and input your financials. it’s the easiest move to make, and you’ll learn a lot during the process. you’re the most intimate with your own financials, so start there.

more on radicalism: six competitive advantages for the radical cpa | radical tenet #1: embrace the cloud | radical customers are on their way | the market is moving toward the radicals | 5 radical transparencies; are you ready? | 4 questions radical firms must face | being radical is all about your customer | being radical starts with being the change | why start being radical now? | going radical: the 4 tenets of a ‘new firm’ | why should cpas be radical? | the roots of ‘radical’ cpas | the first 3 questions i should have asked before starting my own practice

goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

i currently run our financials in three sets of software, xero, sage one and quickbooks online. why? because i want to know what’s happening in all three products — and which one works best for me. i would also suggest playing with bill.com. it’s how you’re going to learn best how to use it. read more →

six competitive advantages for the radical cpa

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there are tools for all sizes and needs.

by jody padar
the radical cpa

we’ve said the backups and the intangibles outweigh the little annoyances. but what specifically will you gain from moving to the cloud?

more on radicalism: radical tenet #1: embrace the cloud | radical customers are on their way | the market is moving toward the radicals | 5 radical transparencies; are you ready? | 4 questions radical firms must face | being radical is all about your customer | being radical starts with being the change | why start being radical now? | going radical: the 4 tenets of a ‘new firm’ | why should cpas be radical? | the roots of ‘radical’ cpas | the first 3 questions i should have asked before starting my own practice

goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

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radical tenet #1: embrace the cloud

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your customers’ expectations have now changed.

by jody padar
the radical cpa

let me clear this up now. the cloud is not an actual cloud.

it’s your software in a computer room, miles away from your physical location. i’ve been to the cloud and it’s a funny and interesting place to visit.

more on radicalism: radical customers are on their way | the market is moving toward the radicals | 5 radical transparencies; are you ready? | 4 questions radical firms must face | being radical is all about your customer | being radical starts with being the change | why start being radical now? | going radical: the 4 tenets of a ‘new firm’ | why should cpas be radical? | the roots of ‘radical’ cpas | the first 3 questions i should have asked before starting my practice

goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

it’s just a warehouse; they take your driver’s license, they scan you in, inspect your eyeballs and make sure that you’re not some bad person. there’s a large area full of servers and wires and it’s unbelievably hot. but what was especially endearing about my experience was that my cloud provider, byron patrick from simplified innovations, couldn’t contain his excitement about taking me. he was like a kid in a candy shop. it must be a techie thing.

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radical customers are on their way

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do you create content? you’ll need to learn.

by jody padar
the radical cpa

new customers want cpas to use the latest technology and the next generation of business owners demands it. but what about the legacy customers who you think don’t care? the original owners may not care, true. but your legacy customers are going to have the same succession issues as your firm. those customers are going to have to create a succession plan and if that plan is going to the next generation, that generation doesn’t have any experience with you as a cpa firm. and you better believe tech­nology is important to them; it’s in their dna.

more on radicalism: the market is moving toward the radicals | 5 radical transparencies; are you ready? | 4 questions radical firms must face | being radical is all about your customer | being radical starts with being the change | why start being radical now? | going radical: the 4 tenets of a ‘new firm’ | why should cpas be radical? | the roots of ‘radical’ cpas | the first 3 questions i should have asked before starting my own practice

for example, if the dad passes the torch to the kid, and the kid says “well i don’t know john cpa all that well. they don’t use cloud tech­nology and i’m going find a firm that does use the cloud.” they choose technology because they have no current relationship with the firm. we receive many leads from business owners in this situation.

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