customer viewpoint: creating a journey map
bonus: examples, including a complete tax return preparation.
by jody padar
the radical cpa
we use a value stream map, a process map and a sipoc in process mapping. what all of these have in common is that they highlight the process, time, inventory levels and the actors.
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however, one key variable they all fail to take into account is the customer’s emotions as they journey through the process. a customer journey map solves this problem.
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