cfo

75% of ceos see shortfalls in accounting for value

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survey unveiled at launch of new credential.

about 75% of the world’s ceos say more emphasis should be placed on measuring the value of non-financial assets such as intellectual capital and customer relationships to drive long-term performance.

but just 51 percent of nearly 300 ceos surveyed in 21 countries say their organizations currently measure the value of non-financial assets well or very well. and only 12 percent now turn to their finance teams for help with the task.

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most corporate finance salaries remain flat

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stuck at about $128,000 in total comp.

pay for finance and accounting executives is remaining essentially flat for the third year in a row, according to a survey by the institute of management accountants of its members.

the average salary increased 3.1% to $109,265 and total compensation increased 4.2% $128,486. but the ima said “neither increase is statistically significant.”

unlike earlier years, total compensation in the latest year rose faster than base salaries. the ima said more finance executives received raises this year, but the average amount of the raise has remained flat.

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cfos expect big raises this year

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companies increasingly tie pay to non-financial targets.

click to enlarge. source: aicpa

pay for cfos is set to rebound this year after two years of declines, according to a new aicpa member survey.

predicting “a substantial improvement in 2011 at both private and public companies,” the aicpa survey says bonus-driven compensation should be buoyed this year by rapidly improving corporate performance.

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good-bye annual budget. hello rolling forecast

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via cfo.com

world moving too fast to plan even a year ahead.

so an increasing number of companies are abandoning the age-old tradition of annual budgeting and adopting instead a system of constantly updated forecasts. they call them rolling forecasts, flexible budgets, or event-driven planning. but they aren’t annual budgets.

cfo.com  cites as examples: unilver, norton lilly international, statoil, and american century investments. “meanwhile, other companies continue to execute a budget but, for the most part, manage the business without it,” russ banham reports. “call it a sign of the times, literally.”

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