raise your rates to change your clientele

portrait of loren fogelman
fogelman
loren fogelman, founder of business success solution, is an expert in pricing strategy and sales for accounting firms. a sought-after keynote speaker, she is continually listed among america’s top-ranked business coaches.

the fees you charge make a statement about your firm.

by loren fogelman
the holistic guide to wealth management

setting your fees appropriately is one of the primary challenges that accounting professionals face. according to mckinsey, 80 to 90 percent of services are priced too low. throughout my career, i too have found that most firm owners don’t know how much to charge for their services – and too often they undercharge.

more: pursue excellence to win the battle for talent | leverage ai to grow and protect revenue: six steps | how wealthtech is reshaping the future of holistic advice | seven tech keys to a holistic service model | four ways to provide wealth management in your accounting practice | profile of a modern firm: putting the vision into practice | toward a 21st-century cpa: a dynamic vision | what multiples mean to accounting firms
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many firm owners tell me that setting fees can feel like tiptoeing through a pricing minefield. and pricing shouldn’t be taken lightly. this is especially true for wealth management services. the prices you set today will impact your firm’s profit margin as well as your growth for years to come.
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what cpa firms could do better

businessman looking thoughtful

survey respondents have specific suggestions.

by 卡塔尔世界杯常规比赛时间 research

people at cpa firms generally think their practice is pretty effective at meeting its objectives with consistency over time.

but only 5 percent think their firm’s doing a great job. and about that many think their firm’s doing a somewhat lousy job.

more barometer: survey: which client industries will grow this year | tax preparers share advice for your clients | staffing, tech, prices top tax pros’ concerns | tax pros gear up for a better busy season | tax season 2025 begins. ready or not.
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the 2025 busy season barometer is finding that on a scale of 1 to 10, 45 percent of respondents would rate their firm at an 8 or better, and another 25 percent give their firm a so-so 7.
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survey: which client industries will grow this year

business hand holding hot chart in crystal ball

respondents tell us what they’re watching. does it match what you’re seeing?

join the busy season barometer. get the results.

by 卡塔尔世界杯常规比赛时间 research

it looks like 2025 is going to be a year of obstacles (a.k.a. opportunities), instability (change), potential (good and bad) and surprises (just wait) – not just for the accounting industry but for the industries of its clientele. and the biggest opportunities for accountants will be in their most successful clients.

more barometer: tax preparers share advice for your clients | staffing, tech, prices top tax pros’ concerns | tax pros gear up for a better busy season | tax season 2025 begins. ready or not.
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

 

where will growth occur? the 2025 busy season barometer is asking, and 卡塔尔世界杯常规比赛时间 members are answering. here’s where they’re telling us to expect growth:
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tax preparers share advice for your clients

man and woman at table in client meeting

help them prepare for what’s to come.

join the busy season barometer. get the results.

by 卡塔尔世界杯常规比赛时间 research

accountants sound worried. when the 2025 busy season barometer survey asked if anyone had advice on how small businesses should prepare for the next 12-18 months, almost half took the time to respond.

more barometer: staffing, tech, prices top tax pros’ concerns | tax pros gear up for a better busy season
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

 

here’s a list of some of the more meaningful responses. which would apply to your clients? which should you share with them?

___ figure out which labor-intensive functions they can automate asap. (andrew schwartz)

___ take advantage of near-term opportunities with post-tax cuts and jobs act legislation (as they become clearer) and provide services/planning for more probable changes in taxes/economy for 3-5 year, 5-10 year and 10 year+ timeframes. (anthony aleta) read more →

staffing, tech, prices top tax pros’ concerns

bar chart

 

small businesses are advised to prepare for change.

join the busy season barometer. get the results

by 卡塔尔世界杯常规比赛时间 research

if you think we’re in for a year of stability and calm, you haven’t been paying attention.

whether you think the nation and the world are moving in the right direction or the wrong, one thing we can all agree on is: we’re in for some change.join the survey

more: more than 1 million erc claims still not processed | art werner: the godfather and tax issues | quick tax tip | advanced tax preparers need managing, too | the top ten problems the irs still needs to fix | tax pros gear up for a better busy season | irs processing up; payouts down | help tax clients help you | art werner: beneficial ownership and control | four challenges of managing new tax preparers | irs funding pays eye-popping 415x roi | tax season 2025 begins. ready or not. | every tax reviewer should be able to answer these ten questions
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if you need details on that, consider yourself lucky. return to your cave and go back to sleep.

on the other hand, if you’re an accountant, you need to stay awake, monitor the political-economic-financial situation and keep your clients advised. they need you now more than ever.
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tax pros see better year for those close to home

young man facing image of himself

nationally … they’re not so sure.

by 卡塔尔世界杯常规比赛时间 research

cpas, enrolled agents and other tax practitioners are always on the front line of the economy. with offices in tens of thousands of locations across the country, they know who’s making money and who’s struggling.

according to early results from the 2025 busy season barometer, accountants have completely reversed their 2024 predictions for the economy.

more: art werner: the godfather and tax issues | quick tax tip | advanced tax preparers need managing, too | the top ten problems the irs still needs to fix | tax pros gear up for a better busy season | irs processing up; payouts down | help tax clients help you | art werner: beneficial ownership and control | four challenges of managing new tax preparers | irs funding pays eye-popping 415x roi | tax season 2025 begins. ready or not. | every tax reviewer should be able to answer these ten questions | taxpayer advocate sees big improvements at irs | ask tax clients the right questions | major changes to circular 230: implications for tax professionals | cornerstone report
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

 

a mirror image

what a difference a year can make. look how the numbers have switched places, almost as if in a mirror image.
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five ways to fill the staffing gap

bar chart

it takes more than moolah.

by 卡塔尔世界杯常规比赛时间 research

the 2025 卡塔尔世界杯常规比赛时间 busy barometer is finding that the talent shortage is one of the accounting industry’s primary concerns, and the wolters kluwer future ready accountant report confirms that the shortage of accounting professionals is expected to be a top issue over the next five years.

more: show us the money! accountants are making more | twelve years and out: seasoned accountants join the exodus | how accounting firms are handling the staff shortage
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the shortage is global, the wolters kluwer report says. around the world, 35 to 40 percent of firms identify recruitment and retention as their biggest challenge.
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tax season 2025 begins. ready or not.

bar chart
ready or not? more than four in ten accountants are expecting a better tax season this year than last year, with only one in six dreading worse. join the survey. get the results.

most pros will hit the ground running.

by 卡塔尔世界杯常规比赛时间 research

join the survey. get the results.

ready or not, here it comes: the marathon of the tax season. the w-2s are in the mail, the k-1s shouldn’t be far behind, and the 1099s are being filed.

more: every tax reviewer should be able to answer these ten questions | art werner: corporate transparency act and fincen reporting | quick tax tip | taxpayer advocate sees big improvements at irs | ask tax clients the right questions | major changes to circular 230: implications for tax professionals
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so far, most of america’s cpas and tax preparers are ready for the tax season and reasonably optimistic about this year’s revenues.

according to early results to the 卡塔尔世界杯常规比赛时间 busy season barometer, 44 percent of respondents are better prepared than they were last year, and almost as many are in about the same position as last year. only 14 percent say they’re less ready than last year, with a mere 3 percent much less ready. fifteen percent are “much better” prepared.

but that was before a trump-ordered government-wide hiring freeze and new threats of over $20 billion in budget cuts.

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irs still unsure how to measure audit rate

data table

differing definitions are only part of the problem.

by 卡塔尔世界杯常规比赛时间 research

the inflation reduction act endowed the irs with almost $80 billion to improve customer service and beef up enforcement. congress later reduced the amount to $57.8 billion, with $24 billion earmarked for enforcement.

in no time at all, there was misinformation bouncing around social media and conservative podcasts, claiming that the ira would result in more audits of middle-class taxpayers.

more: art werner: estate planning strategies | quick tax tip | art werner: post-mortem estate planning | quick tax tip | pause to praise the tax pro volunteers | irs vs. fraudsters | imagine! the national tax advocate does | art werner: maximizing fringe benefits | is the irs mismeasuring phone service? | irs makes big progress but … | business booming, but not as much as last year | busy season barometer offers clues for better business | tax practitioners say happy days are here … again | the irs is coming! get your clients into compliance
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the enforcement resources had no such designation. to allay fears, in 2022 the secretary of the treasury directed the irs commissioner not to use any of the additional resources to increase the audit rate of small businesses or households earning below $400,000.
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