how to keep current

young businesswoman and social network over white backgroundpro tips from doug sleeter and cpa practice advisor editor gail perry.

by sandi leyva and michelle long
the ultimate accounting virtual conference

how do we stay up to date?

more small firm growth strategies: best practices for growth: network, specialize, share | 10 easy tips to boost your business cash flow | 2 ways to serve clients better | how to fire a client | how to manage client expectations | trashing the spreadsheet: best practices in modern expense management | 3 ways to implement value pricing | building reputation to build your business | need more business? focus on referrals
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

one thing is making time for it. that’s the key to a lot of things and actually the first step to a million things is making time for it. some things i do include continue attending conferences.
read more →

what i wish i knew when i started my practice

word "marketing" highlighted above other wordsthey are skills you can learn. accountants are good at that, right?

by sandi leyva and michelle long
the ultimate accounting virtual conference

one thing i like to focus on is just letting people understand that they do need additional skills.

more small firm growth strategies: best practices for growth: network, specialize, share | reconnect with your why | use payroll to grow client retention | 3 ways to work less and earn more | what to do when a client doesn’t pay | how to handle price sensitivity | how to find hidden money for your clients | how small firms can use value pricing | 3 killer lead generation channels
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

we already come with the accounting because that’s our background. so we come with accounting, bookkeeping, tax or whatever it is in our background and so we have that part down.
read more →

how to create 4 new billable hours per day

you have more capacity than you think.

by rob nixon
panalitix

i am going to show you how to free up to 4 hours per accountant per day of new capacity – without hiring any more accountants. 

more on strategy:  don’t let technology make you dumber  |  do you know what clients want?  |  what it means to be a real-time accountant | 12 predictions on the future of accounting | will the internet replace cpas? | the profession disrupted: compliance commoditized
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

catch rob live and in-person: 卡塔尔世界杯常规比赛时间 readers can save $50 on firm of now events with the discount code “trends” at firmofnow.com.

i’ll use the example of a sole practitioner with accountants. you can multiply the math out for your size firm. you’ll see that by implementing just three strategies you can free up to 4 hours per accountant per day – maybe more. with five accountants that’s 100 hours per week, or 4,500 hours+ per year.

if you have an average hourly rate of just $150 that’s $675,000 of new capacity. you could re-fill the capacity or downsize your team. have i got your attention yet?

let’s get to work. read more →

best practices for growth: network, specialize, share

businessman explaining something on laptop to another manwhat are you doing that your clients might want to implement?

by sandi leyva and michelle long
the ultimate accounting virtual conference

how do we grow and advance in the practice? how do we excel in the accounting profession?

more small firm growth strategies: reconnect with your why | 5 steps to get clients to say ‘yes’ to cloud applications  | when you should answer questions for free | when to turn over client data files | the dreaded ‘quick question’ | how to handle referrals – and how not to | why clients need dashboards | 3 ways to raise your prices | your existing clients are your best leads | need more business? focus on referrals
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

i think one of the most important things you can do to help yourself excel in this profession is to network with your peers. i know some people think, really aren’t they my competition? why would i want to network with them we’re all after the same clients?
read more →

reconnect with your why

portrait of a young pensive businesswoman in officechoose what, with whom and your reward.

by sandi leyva and michelle long
the ultimate accounting virtual conference

let’s think about what is it we really like doing. what do you enjoy doing?

more small firm growth strategies: 5 steps to get clients to say ‘yes’ to cloud applications | 10 easy tips to boost your business cash flow | 2 ways to serve clients better | how to fire a client | how to manage client expectations | trashing the spreadsheet: best practices in modern expense management | 3 ways to implement value pricing | building reputation to build your business | need more business? focus on referrals
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

i know when we first start a practice you’ll do anything. you just need money. you need clients.
read more →

how to get the most out of your portal year-round

woman drinking coffee in front of desktop computersecurity, convenience, liability and visibility make portals valuable outside of busy season.

by sandi leyva and michelle long
the ultimate accounting virtual conference

we’re really thrilled to have grady slane with us today. he is a product marketing manager for citrix share file.

more small firm growth strategies: 5 steps to get clients to say ‘yes’ to cloud applications | 10 easy tips to boost your business cash flow | 2 ways to serve clients better | how to fire a client | how to manage client expectations | trashing the spreadsheet: best practices in modern expense management | need more business? focus on referrals
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

grady: i’ve been with citrix share file for five years and through that entire time period i’ve been working with accountants. i hope i’m able to share some insight today, particularly on portal technology that you find helpful.
read more →

5 steps to get clients to say ‘yes’ to cloud applications

businessman using smartphone while waiting at a subway stationfind the unique benefit that will resonate with each client.

by sandi leyva and michelle long
the ultimate accounting virtual conference

today we’re talking about getting clients to say “yes” to cloud applications.

more small firm growth strategies: 10 easy tips to boost your business cash flow | use payroll to grow client retention | 3 ways to work less and earn more | what to do when a client doesn’t pay | how to handle price sensitivity | how to find hidden money for your clients | how small firms can use value pricing | 3 killer lead generation channels
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

our guests from bill.com will be giving you a very detailed five-step plan.
read more →

10 easy tips to boost your business cash flow

head shot of shafat qazi
qazi

changes you can implement today.

by sandi leyva and michelle long
the ultimate accounting virtual conference

we’re going to be talking about 10 easy steps to improve your business cash flow.

more small firm growth strategies: use payroll to grow client retention | when you should answer questions for free | when to turn over client data files | the dreaded ‘quick question’ | how to handle referrals – and how not to | why clients need dashboards | 3 ways to raise your prices | your existing clients are your best leads
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

our guest is shafat qazi, ceo and founder of bqe software, which has been in business for 20 years and has award-winning integration with quickbooks and a few other accounting products. its flagship product is billquick, designed for getting paid faster.
read more →

use payroll to grow client retention

head shot of jake haffner
haffner

why you might want to and how software can help.

by sandi leyva and michelle long
the ultimate accounting virtual conference

forty percent of small businesses say bookkeeping and taxes are the worst part of owning a business. ultimately that’s what each of us here can really help small businesses with. the payroll tax component is definitely something a small business owner isn’t going to want to focus their time on and so it’s an opportunity for you to use your skill set.

more small firm growth strategies: when you should answer questions for free | 2 ways to serve clients better | how to fire a client | how to manage client expectations | trashing the spreadsheet: best practices in modern expense management
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

we’re talking about having payroll become profitable for your practice. helping us today is jake haffner, a cpa and payroll expert who works with zenpayroll.
read more →

when you should answer questions for free

businesswoman waving at a tablet held in her other handand why you should become a video star. yes, you.

by sandi leyva and michelle long
the ultimate accounting virtual conference

two areas where we can build some skills involve marketing smarter. we know sometimes marketing is not the easiest thing for us but it doesn’t have to be hard.

more small firm growth strategies: 3 ways to work less and earn more | what to do when a client doesn’t pay | how to handle price sensitivity | how to find hidden money for your clients | how small firms can use value pricing

goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

i get these a lot and i think you do, too, the seo emails where they’ll email saying, “would you like to have us help you improve your search results so you appear on page 1 of the google search results?” have you ever wondered if you should actually do that with some of them? should you pay for seo optimization?
read more →

pssst, want out of compliance?

head down with phone 590wbecoming a ‘trusted advisor.’

by sandi leyva

here’s a question: what portion of your revenues are derived from compliance work – e.g., tax preparation and irs representation; bookkeeping; quickbooks setup, cleanup and training; payroll; and audit work – versus value-added work, e.g., revenue improvement, business consulting, profit margin analysis and workflow improvement projects?

more on small-firm growth strategies: share data 5 easy ways | 7 ways to generate leads | blow your own horn already! | take the focus off price | 5 solutions when clients balk at price | want more clients? take these 5 steps | 5 skills to grow your practice | how a spreadsheet can help stop leaks | 5 cures for the summertime blues

goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

if you answered 100 percent compliance work and no value-added services, you’re not alone. there’s a lot of lip service about moving from compliance services to becoming a “trusted advisor.” there’s an equal amount of confusion in how to get started.
read more →

2 ways to serve clients better

young smiling woman using red laptop in office…and get them to spend more with you.

by sandi leyva and michelle long
the ultimate accounting virtual conference

here are two ways to serve clients better.

more small firm growth strategies:3 ways to work less and earn more | when to turn over client data files | the dreaded ‘quick question’ | how to handle referrals – and how not to | why clients need dashboards | 3 ways to raise your prices | your existing clients are your best leads | need more business? focus on referrals

goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

one thing that we see is a lot of times when you bring a client on board you kind of wing it and don’t really have a process. i want to suggest to have you move from reactive to proactive.
read more →

3 ways to work less and earn more

businesswoman relaxing in the office with bare feet up on her deskthink about the value you’re providing.

by sandi leyva and michelle long
the ultimate accounting virtual conference

let’s talk about three ways to earn more in fewer hours.

more small firm growth strategies: when to turn over client data files | how to fire a client | how to manage client expectations | trashing the spreadsheet: best practices in modern expense management | 3 ways to implement value pricing | building reputation to build your business | need more business? focus on referrals

one of the first things you can do is learn more about modern accounting apps. there are so many apps available today that really allow us to work faster and more efficiently, whether it’s for us or our clients. so it’s really important that you keep up with these changes and with technology because there are new apps coming out every single month.
read more →