crosley: the new growth evolution
[click to play]
growth
don’t confuse marketing with a true growth strategy
practice growth is a delicate balance of art, science, intuition and diligence. one thing it isn’t, however, is marketing.
by gale crosley
crosley+company
marketing can be a powerful lever to fuel business expansion. but alone, it will not take you where you want to go. marketing helps till the soil of growth. at the end of the day, however, tilled soil with no seeds taking root is pretty much a useless pile of dirt.
well-intentioned firms often invest a great deal of money in marketing and wonder why it doesn’t result in growth. one reason is that what they’re really spending on is unrelated marketing activities (or tactics) rather than on growth strategies.
it’s an essential distinction that can make all the difference in your efforts.
in this report:
- the three elements at the foundation of growth strategies
- three steps to create a comprehensive strategy
recommended reading:
eleven easy ways to deliver more value to clients
(and add to revenues.)
by sandi smith
as you build your relationships with your clients, it’s always a good thing to see how you can serve them even better.
here are eleven ways you can add value to your existing services which will enable you to stand out from the competition, serve the client better, and put more green in your bank account.
as you go through the list, check them off to see which ones you are doing, and which ones sound good to add to your business.
1. offer add-on peace of mind services
if you are in the information business, offer to run or set up a backup system, store a backup of what you just did, or otherwise keep copies of your work so that the client does not have to worry about recovery issues. if you offer products, this may translate into an insured package that can be tracked and monitored. what kind of safety net can you think of to create for your clients?
overcoming four imaginary barriers that limit cpa firm growth
change your thinking. change your results.
by gale crosley
crosley & co.
sometimes it’s not what we’re thinking, but how we’re thinking that keeps us from the success we deserve. in this case i’m referring to the limits we impose on ourselves, which i call thought borders.
while not necessarily geographical, they constrain our forward movement much as the absence of a passport prevents us from entering another country.
more gale crosley at 卡塔尔世界杯常规比赛时间 for pro members:
how firms unleash the power of diamonds, cash cows and fat cats
how smart firms use market research
got leads? get real. learn how to qualify big opportunities
it’s a new generation in lead generation
at the best firms, growth is no accident
four keys to success at seiler cpas
how accounting firms are re-building their sales pipelines
how to get started on ifrs in one easy step
learning to identify these artificial limitations and move beyond them is a powerful tool for growth. read more →
revenues sink 2% at top 100 accounting firms
rosters shrink 1%.
so, when’s the rebound?
the revenue decline is the second in a row for the profession’s largest firms, prompting accounting today managing editor daniel hood to liken the conditions to a “deep freeze.”
four keys to success at seiler cpas
lessons from a seasoned firm with steady vision. by gale crosley cpa firm growth consultant crosley + co. seiler llp, based in redwood city, calif., had always served high net worth individuals and privately held companies, especially those in real … continued
chris frederiksen: the firm of the future
as basic tax and accounting services become common and commoditized, firms need to start looking for new revenues and business models — starting with wealth management and business benchmarking.
here, a leading consultant to the profession, chris frederiksen, talks about his vision for the firm of the future.
[youtube]nfpe9nmvsx8[/youtube]
feeling the urge to merge? first, consider the angles
partner retreats may be gearing up for new mergers, acquisitions, and competitive strategies. but which side of the deal do you want to be on?
four new cpa opportunities for the new economy
cpa mike ramos sees government policies moving the economy in a new direction. this will affect your clients’ business — and their business needs. your opportunity is to provide a service to address those changing needs. four promising areas to … continued
two, four, six, eight… how do we ‘decumulate’?
retirement planning takes on new urgency. are baby boomers ready for retirement? join the survey; get the answers. november 5, 2007 by rick telberg/at large americans excel at many things, from lawn care to rocket science, but perhaps our most … continued
top 10 ways to fire the client from hell
when all else fails… just tell them you’re moving to yemen
clients are the lifeblood of any business. without them, your firm simply doesn’t exist. on the other hand, some clients are so bad that your business, not to mention your personal sanity, is better off without them. so what do you do when you have a client that pushes you to the brink? you fire them! here’s how to give 10 of the worst offenders the pink slip without burning bridges. read more →
holiday cards? try www.charitycards.com
sure you send out cards. but do you have a plan? law firm marketing consultant larry bodine is a big believer in maintaining year-round contact with clients and prospects. the holiday season is a perfect time to make another positive … continued
4 steps to getting the fees you deserve
step 1: don’t delay. cpas assess the baby boomer market. join the study; get the benchmarks. by rick telberg it’s funny how cpas can go to a client and discuss the intimacies of life and death, children and parents, bank … continued