today’s bissett bullet: “when it comes to identifying ways in which you could grow your fees by providing more support to your current clients, who do you prioritize?”
by martin bissett
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today’s bissett bullet: “why, in general, does marketing in the accounting profession fail so often?”
by martin bissett
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today’s bissett bullet: “a pipeline is essentially a list of people we would like to bring value to, but how can we use it to forecast new business?”
by martin bissett
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today’s bissett bullet: “so many judgments are made of us as accountants by prospective clients, sometimes even before we open our mouths.”
by martin bissett
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today’s bissett bullet: “it is no coincidence that the accounting firms that have superior profitability are those taking growth seriously and forecasting their new business income.”
by martin bissett
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today’s bissett bullet: “who is sending new business your way and who isn’t but really ought to be?”
by martin bissett
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today’s bissett bullet: “the very best marketing and business development strategies are derailed by a lack of consistency, coupled with a loss of momentum.”
by martin bissett
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today’s bissett bullet: “there are certain criteria that will always need to be demonstrated for you to become a partner in your firm. …”
by martin bissett
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today’s bissett bullet: “you can have as large a pipeline as you like but if you lose your existing clients as quickly as you gain new ones, then no progress is actually made.”
by martin bissett
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today’s bissett bullet: “you need to be able to tell your story in a way that relates to potential future clients, either directly or via your marketing collateral.”
by martin bissett
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today’s bissett bullet: “when you reach retirement and look back on your career, how would you like to be remembered?”
by martin bissett
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today’s bissett bullet: “what if i told you that if you boil it all down, marketing is nothing more than forecasting?”
by martin bissett
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today’s bissett bullet: “how often do you sense-check your proposals against previous projects?”
by martin bissett
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