three ways to thrive with limited capacity

smiling man working at laptop in office with glass walls

turn the staffing shortage into a new opportunity.

by frank stiteley
the relentless cpa

charles dickens had to be writing about the accounting profession when he wrote, “it was the best of times, it was the worst of times.”

clients are plentiful. i met a new client coming out of the restroom at our office complex. we get four to five inquiries a day – out of tax season. during tax season, we turned down four out of five prospective clients.

more on staffing: tax and accounting jobs and salaries show strength | olympics of outsourcing and offshoring for accountants | new study: strong and steady growth for accountant jobs and salaries | can’t recruit? retain! | is tech causing both cpa shortage and low salaries? | staffing tops list of woes at cpa firms | to replenish the talent pipeline, go back to the classroom | whole person retention: when it’s not just the money | more big firms shut their doors to new college grads | seven enticements to keep talent on board | employee retention is easier than attraction | let interns fix the staffing shortage? | disruptors: talent crisis? what talent crisis? | firms culling clients as staffing woes persist
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staff are not plentiful – at least not good ones. i’m getting two or three resumes a day, but they’re the warm body sort most of us learned the hard way not to hire during the pandemic. you’ve seen these resumes too. they are people with six employers in eight years. you are certain to be number seven in nine years. they claim eight years of experience, but you can see from their job history that it’s really two years of experience repeated four times. and – they want $100k for those two years of real experience.

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can a service center model solve audit staffing shortages?

providing superior client service eliminates the perception of audit as a commodity.

by alan anderson, cpa
transforming audit for the future

most firms have abysmal project management, which makes it nearly impossible to see if there’s any room to take on extra work. plus, piling all the work into busy season means your people already work far beyond 40 hours a week. and, if you’re relying on timesheets as a measure of capacity, you may not be capturing the time your staff eats because the work is taking more than 40 or even 60 hours in a week to complete.

more: don’t take on audits in an industry you don’t understand | four questions to make your firm more successful as a business | say adios to audit fee pressure | deliver more audit value by getting out of the conference room | six essential elements in audit planning | before the audit: more than just planning | five crucial attributes for successful audit leadership | put the ethics code to work for your clients and your firm | is audit in crisis because of definitions?
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during the 2020-21 covid-19 pandemic, some audit firms had to lay people off, or reduce work hours as projects got canceled or curtailed. but the long-term trend for years has been a shortfall in talent that will only get worse. burnout from overwork is the number one cause of employee turnover.

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create more meaningful kpis

employees must understand what they’re working toward.

by jody padar
radical pricing – by the radical cpa

key performance indicators separate the signals from the noise. throwing timesheets into the trash is your opportunity to focus all your attention on what is most important to your firm’s continued success.

more: five areas to ground new metrics other than time | five reasons to ditch timesheets for good | productize services for consistent client valuedigitize clients for standardizationsix steps to creating a standardized practice | four ways automation pushes the paradigm shiftare you the key signal caller for your clients?value pricing requires defining your clientshow value pricing impacts your employees
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good kpis are quantifiable measurements agreed to beforehand. they must be important to the organization as a whole and specific. here are a few examples you might consider adopting:
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don’t take on audits in an industry you don’t understand

don’t try to wear too many hats. pick your specialty area and become a guru.

by alan anderson, cpa
transforming audit for the future

industry expertise is essential for businessmindedness. for me, the primary ingredient for building a successful audit practice is to avoid taking on work that you don’t understand. too many firms say they can audit any balance sheet, but that’s when they can get into trouble. many firms get sued because they made a bad business decision. they thought they could take on this unique industry and get it right. if you dabble in any industry, you will put your firm and yourself at tremendous risk.

more: four questions to make your firm more successful as a business | move to advisory and assurance with relevance | how ‘business expert cpas’ get their own business wrongsay adios to audit fee pressure | eight items to cover in the audit exit to deepen client relationships and prove value | know your three audit w’splanning lays the foundation of audit relevance | how do we drive relevance in audit? | before the audit: more than just planning | are you correctly identifying the relevance intersection? | lack of relevance drives audit commoditization
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when the u.s. department of labor looked at the quality of employee benefit plan (ebp) audits, they found plenty of problems. that 2014 study found “a clear link between the number of employee benefit plan audits performed by a cpa and the quality of the audit work performed.” almost half of the firms the dol looked at performed only one or two ebp audits per year, and 75 percent of those had deficiencies. over half of those (56%) had five or more deficiencies.

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chris hervochon: be the leader you want to work for

avoid the mental gymnastics required to switch between customers in different industries and niche your services.

this is a preview. the complete 1-hour video episode, with commentary and transcript, is first available exclusively to pro members. 

subscribe to 卡塔尔世界杯常规比赛时间 podcasts anywhere: applegooglespotifyiheartdeezer, amazon music and audibleplayer fmaudacygaana (india), and boomplay (africa).

the disruptors
with liz farr

chris hervochon is building his firm, better way cpa, “in a very specific way, for our tribes.” he explains, “not everyone needs to be our customer, not everybody’s our tribe, not everybody needs to be our employee.” leading with their core values, the process for bringing on new customers and new employees “weeds out the bad or the potentially poor fit customers,” which, in turn, helps with managing their time, the most valuable thing they have.

more podcasts and videos: ira rosenbloom: don’t merge for the moneyadam lean: get out of the accountant’s trapgeraldine carter: charging more is better for your clientsvimal bava: when working smarter, not harder, is the only option | dawn brolin says grow your firm by shrinking itjason blumer & julie shipp: move leaders out of client service | james graham: drop the billable hour and you’ll bill morekaren reyburn: fix your marketing and fix your business | giles pearson: fix the staffing crisis by swapping experience for education | jina etienne: practice fearless inclusionbill penczak: stop forcing smart people to do stupid worksandra wiley: staffing problem? check your culture | scott scarano: first, grow people. then firm growth can follow |

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his tribe includes marketing agencies, which he started working with by accident. then, one day, he realized that “i like working with these people. they need help. their model fits into what i’m doing. they’re professional services. they work roughly the same way that i do.” so he leaned into his niche.

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here’s how profit sharing improves your firm

pay for performance to reap greater rewards.

by jody padar
radical pricing – by the radical cpa

as long as you’re changing how your firm operates, you should also look at how your staff is compensated. if your customers are paying for value, shouldn’t your teams be paid on the same basis? once your firm turns to a value paradigm, the people delivering the knowledge work – your staff – are your most valuable asset and should be compensated as such.

more: five areas to ground new metrics other than time | five reasons to ditch timesheets for good | six steps to creating a standardized practice | value pricing requires defining your clients | stop selling time | three critical factors drive the value pricing trend | stop looking for talent that does not exist
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it’s all about alignment. clients pay on value. staff should be compensated on value. there are proven ways to make sure this alignment takes place.

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four questions to make your firm more successful as a business

where on the spectrum of accounting firms do you want to operate?

by alan anderson, cpa
transforming audit for the future

many firms limit their consideration of businessmindedness to the narrow focus of growing their top line. however, generating sufficient revenue to cover costs and generate profit is only a baseline measure for businessmindedness.

more: move to advisory and assurance with relevance | how ‘business expert cpas’ get their own business wrong | exceptional audit client service demands effective communication | five ways to prevent audit bottlenecks | how do we drive relevance in audit? | lack of relevance drives audit commoditization | four basic understandings every auditor must master | wanted: great audit mentors
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the inward component of businessmindedness concerns how the firm operates. this includes the kinds of projects and clients the firm takes on. to provide relevance, you need to consider whether your firm can deliver on relevance for a particular engagement or client and whether that work makes sense for your firm.

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revenues rising as pricing models evolve

bar chart

boosting your bottom line could come down to better billing.

by 卡塔尔世界杯常规比赛时间 research

one thing cpa practices aren’t complaining about is revenue. according to a thomson reuters survey conducted in the first quarter of 2024, 72 percent of 500 respondents say their firms’ revenues increased over the previous 12 months.

more: 150 credit hours: helping or hindering? | can’t recruit? retain! | is tech causing both cpa shortage and low salaries? | staffing tops list of woes at cpa firms | why the dry pipeline? it’s about time | whole person retention: when it’s not just the money | seven enticements to keep talent on board | disruptors: talent crisis? what talent crisis? | seven steps to a stronger future | auditing standards ‘yellow book’ updated | compensation’s up, but up enough to retain staff?
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average increase: 24 percent.

not bad, if you like money.
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