{"id":55301,"date":"2020-05-20t00:00:26","date_gmt":"2020-05-20t04:00:26","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/?post_type=product&#038;p=55301"},"modified":"2024-02-08t22:42:33","modified_gmt":"2024-02-09t03:42:33","slug":"jr18mbde","status":"publish","type":"product","link":"\/\/www.g005e.com\/shop\/jr18mbde\/","title":{"rendered":"gear up for growth: the marketing trends manual for accountants"},"content":{"rendered":"<h6><span style=\"color: #00a160;\">links to download your pdf ebook will appear on the order confirmation screen after purchase and in your email receipt from auto-confirm@www.g005e.com.<br \/>\n<\/span><span style=\"color: #00a160;\">* 卡塔尔世界杯常规比赛时间 ez-pdf ebooks are copyright-protected and licensed for the sole individual use. reproduction and distribution are prohibited by law. downloadable to five personal devices. this is a digital-only product, not available in print, and subject to certain limitations.<\/span><\/h6>\n<h6 style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/jcm6p5yb9aa?autoplay=true\" width=\"560\" height=\"315\"><\/iframe><br \/>\n<em>jean caragher explains what makes high performing firms exceptional.<\/em><\/h6>\n<h2 style=\"text-align: center;\">see how firms are translating <strong><em>new-revenue goals\u00a0<\/em><\/strong> into <strong><em>real-time strategies<\/em><\/strong>:<\/h2>\n<p><figure id=\"attachment_55871\" class=\"thumbnail wp-caption aligncenter\" style=\"width: 849px\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-55871\" src=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2018\/07\/primary-goals-excerpt-849x442.png\" alt=\"//www.g005e.com/store/wp-json/wp/v2/product/\" width=\"849\" height=\"442\" srcset=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2018\/07\/primary-goals-excerpt-849x442.png 849w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2018\/07\/primary-goals-excerpt.png 300w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2018\/07\/primary-goals-excerpt-600x312.png 600w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2018\/07\/primary-goals-excerpt-424x221.png 424w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2018\/07\/primary-goals-excerpt-768x399.png 768w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2018\/07\/primary-goals-excerpt.png 994w\" sizes=\"auto, (max-width: 849px) 100vw, 849px\" \/><figcaption class=\"caption wp-caption-text\"><span style=\"color: #808080;\">[sample excerpt. get the full report for all the details.]<\/span><\/figcaption><\/figure><figure id=\"attachment_55870\" class=\"thumbnail wp-caption aligncenter\" style=\"width: 757px\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-55870\" src=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2018\/07\/plans-for-the-year-ahead-excerpt.png\" alt=\"//www.g005e.com/store/wp-json/wp/v2/product/\" width=\"757\" height=\"483\" srcset=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2018\/07\/plans-for-the-year-ahead-excerpt.png 757w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2018\/07\/plans-for-the-year-ahead-excerpt.png 300w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2018\/07\/plans-for-the-year-ahead-excerpt-600x383.png 600w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2018\/07\/plans-for-the-year-ahead-excerpt-424x271.png 424w\" sizes=\"auto, (max-width: 757px) 100vw, 757px\" \/><figcaption class=\"caption wp-caption-text\"><span style=\"color: #808080;\">[sample excerpt. get the full report for all the details.]<\/span><\/figcaption><\/figure><\/p>\n<h1 style=\"text-align: center;\"><span style=\"color: #d8232a;\"><strong>don\u2019t waste another dollar on new-business efforts without<br \/>\n&#8220;gear up for growth.&#8221;<\/strong><\/span><\/h1>\n<h2 style=\"text-align: center;\">get answers to the critical questions:<br \/>\n<strong><em>what&#8217;s working?<\/em><\/strong>\u00a0&#8230;and, what&#8217;s <strong><em>not.<\/em><\/strong><\/h2>\n<h3 style=\"text-align: center;\"><span style=\"color: #0056a6;\">it separates <em><strong>the best<\/strong><\/em>\u00a0 from <em><strong>the rest.<\/strong><\/em><\/span><br \/>\n<span style=\"color: #0056a6;\">and shows you <strong><em>the right ways<\/em><\/strong>\u00a0 to ramp up your new-business efforts.<\/span><\/h3>\n<h3 style=\"text-align: center;\"><span style=\"color: #0056a6;\"><strong>\u201cgear up for growth\u201d<\/strong> <\/span><span style=\"color: #0056a6;\">identifies <strong>today\u2019s most successful<\/strong>\u00a0goals, plans, and strategies.<\/span><br \/>\n<span style=\"color: #0056a6;\">it\u2019s <strong>the biggest marketing report in the business<\/strong> since the 2012 卡塔尔世界杯常规比赛时间 best-seller.<\/span><\/h3>\n<h4 style=\"text-align: center;\"><span style=\"color: #00a160;\">with this report, you can<\/span><\/h4>\n<h4 style=\"text-align: center;\"><span style=\"color: #00a160;\">track\u00a0<strong>the long-term trends<\/strong> over the last six years<\/span><\/h4>\n<h4 style=\"text-align: center;\"><span style=\"color: #00a160;\"><strong>analyze the state of current activities<\/strong>, and<\/span><\/h4>\n<h4 style=\"text-align: center;\"><span style=\"color: #00a160;\"><strong>get the forecasts on new trends for the year ahead.<\/strong><\/span><\/h4>\n<h4 style=\"text-align: center;\"><span style=\"color: #00a160;\"><strong>it&#8217;s indispensable reading<\/strong> for any firm, of any size, that\u2019s seeking to <strong>grow top-line revenue with bottom-line results.<\/strong><\/span><\/h4>\n<h3><strong>the rave reviews are rolling in:<\/strong><\/h3>\n<blockquote>\n<p style=\"text-align: left;\"><em><strong><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-52156\" src=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2017\/06\/handstarscustomerreviews_adobestock_82247431-424x283.jpeg\" alt=\"customer rewviews\" width=\"330\" height=\"220\" \/>&#8220;not everybody is a merketer, it&#8217;s well worth it to invest the time.&#8221;\u00a0<\/strong><\/em>\u2013 sole practitioner, webster, n.y.<\/p>\n<p><strong><em>&#8220;good information that i can use immediately.&#8221;<\/em><\/strong> \u2013 practicing accountant<\/p>\n<p><em><strong>&#8220;good pace. not too much content to be overwhelming. nice job!&#8221;<\/strong><\/em> \u2013\u00a0senior vice president, marketing &amp; strategic consulting, orlando, fla., cpa firm<\/p>\n<p><em><strong>&#8220;helpful and cutting-edge information.&#8221;<\/strong><\/em> \u2013 client coordinator, tax advisory firm, houston, texas<\/p>\n<p><strong><em>&#8220;timely, relevant information. give it a 10 rating.&#8221;<\/em><\/strong> \u2013 tax professional<\/p>\n<p><strong><em>&#8220;rate it a 10 out of 10.&#8221;<\/em><\/strong> \u2013 cpa, virgina beach, va.<\/p><\/blockquote>\n<h3><strong>make better-informed decisions<\/strong> on:<\/h3>\n<ol>\n<li>developing new-business strategies that consistently achieve their goals.<\/li>\n<li>selecting the right goals and objectives for the firm\u2019s budget and target market.<\/li>\n<li>determining the most appropriate tactics and strategies to compete more effectively.<\/li>\n<li>building formal, written growth plans based on hard data and competitive intelligence.<\/li>\n<li>creating a marketing culture that empowers owners and staff alike to seek and attract new revenue opportunities.<\/li>\n<li>unlocking the secrets to true satisfaction with the firm\u2019s business development goals and strategies.<\/li>\n<\/ol>\n<h3><strong>get practical insights<\/strong> into primary goals and objectives, such as:<\/h3>\n<ol>\n<li>adding new clients<\/li>\n<li>building brand awareness and firm visibility<\/li>\n<li>developing new niche and specialty services<\/li>\n<li>retaining clients<\/li>\n<li>generating new leads<\/li>\n<li>optimizing profitability\u2026<\/li>\n<\/ol>\n<p>\u2026 and 11 more critical success factors, measured and evaluated.<\/p>\n<h3><strong>see the top trending strategies<\/strong> that firms are deploying for the year ahead, including:<\/h3>\n<ol>\n<li>new social media efforts, including linkedin, facebook, twitter, and youtube<\/li>\n<li>thought leadership programs, such as blogging, publishing articles, gaining speaking engagements, and producing white papers<\/li>\n<li>the new role of networking with prospects and referral sources<\/li>\n<li>the shift to online advertising, including paid search, google adwords, and linkedin<\/li>\n<\/ol>\n<p>\u2026 and 15 more strategic options, ranked and analyzed.<\/p>\n<h3><strong>understand what\u2019s working<\/strong> (and what\u2019s not) for firms of all sizes, with in-depth views into the goals, activities, and success rates of:<\/h3>\n<ul>\n<li>sole practitioners<\/li>\n<li>firms of 2-10 persons<\/li>\n<li>firms of 11-50 persons, and<\/li>\n<li>firms of 51-100 persons<\/li>\n<\/ul>\n<p><strong>the breakouts show firms how best to compete<\/strong> against like-sized firms, as well as against firms both larger and smaller. and it provides a roadmap to achieving the next level in a firm\u2019s growth goals with inside views of what larger firms are doing.<\/p>\n<p>under each size classification, firms are divided between high-performing leaders and low-performing laggards, identifying for the reader the programs and objectives that are yielding the best results.<\/p>\n<p><strong>verbatim comments<\/strong> from practitioners and professional marketers add perspective, analysis, and straight-from-the-shoulder advice and guidance.<\/p>\n<p><strong>the special collection<\/strong> of supplemental chapters with checklists, examples, and step-by-step procedures, equips readers with essential information and instruction, including:<\/p>\n<ol>\n<li>who is networking the right way<\/li>\n<li>what smart cpa firms use events as a lead generation too<\/li>\n<li>when to target the right prospects for sales success<\/li>\n<li>where the family business niche is booming<\/li>\n<li>why a firm might need to hire a marketing professional<\/li>\n<li>the four factors that make a successful accounting firm marketer<\/li>\n<li>crucial questions you need to ask at your next firm retreat<\/li>\n<li>the five questions to ask about inbound marketing, and<\/li>\n<li>seven essential ingredients for a high-performing marketing program<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<h2>the lead author: jean marie caragher<\/h2>\n<figure id=\"attachment_54050\" class=\"thumbnail wp-caption alignright\" style=\"width: 201px\"><img loading=\"lazy\" decoding=\"async\" class=\"size-thumbnail wp-image-54050\" src=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2018\/03\/jean-caragher-2018-headshot-mug-square-201x201.png\" alt=\"//www.g005e.com/store/wp-json/wp/v2/product/\" width=\"201\" height=\"201\" srcset=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2018\/03\/jean-caragher-2018-headshot-mug-square-201x201.png 201w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2018\/03\/jean-caragher-2018-headshot-mug-square.png 300w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2018\/03\/jean-caragher-2018-headshot-mug-square.png 100w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2018\/03\/jean-caragher-2018-headshot-mug-square.png 600w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2018\/03\/jean-caragher-2018-headshot-mug-square-424x424.png 424w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2018\/03\/jean-caragher-2018-headshot-mug-square.png 629w\" sizes=\"auto, (max-width: 201px) 100vw, 201px\" \/><figcaption class=\"caption wp-caption-text\">caragher<\/figcaption><\/figure>\n<p><strong>jean caragher <\/strong>is the founder and chief executive of\u00a0<a class=\"external\" href=\"https:\/\/capstonemarketing.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">capstone marketing,\u00a0<\/a>the go-to resource for accounting firms seeking expert strategy and implementation. with 30 years of experience working solely with cpas, jean knows the challenges and opportunities firms face today. her experience and knowledge, combined with her practical approach, help growth-focused cpa firms attract the best clients and talent. she is also the author and creator of the uniquely feasible\u00a0<a href=\"\/\/www.g005e.com\/shop\/the-90-day-marketing-plan-for-cpa-firms\/\">90-day marketing plan for cpa firms.<\/a><\/p>\n<p style=\"text-align: center;\"><a class=\"external\" href=\"https:\/\/capstonemarketing.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u00a0<\/a><a href=\"\/\/www.g005e.com\/author\/caragher\/\">click here for more by jean marie caragher at 卡塔尔世界杯常规比赛时间<\/a><\/p>\n<p>a well-respected industry specialist, jean is an inaugural aam hall of fame inductee, a multiple aam-maa award winner, and a\u00a0<em>cpa practice advisor<\/em>\u00a0thought leader. prior to launching capstone marketing in 1998, jean served as a cpa firm marketing director and association executive director. she has twice been named one of\u00a0<em>accounting today<\/em>\u2019s 100 most influential people in accounting. jean\u2019s experience: moore stephens north america inc., executive director; bdo seidman, regional marketing director; and israeloff, trattner &amp; company, marketing director.<\/p>\n<p>she holds an mba from hofstra university and a ba from state university college at oswego, n.y. her published works include &#8220;bull\u2019s-eye! the ultimate how-to marketing and sales guide for cpas;&#8221; &#8220;double-digit growth: tools from top firms;&#8221; &#8220;how to hire a marketing director and make it work;&#8221; &#8220;the marketing advantage ii: new ideas on getting and keeping clients.&#8221; professional recognition: inaugural member, association for accounting marketing hall of fame; association for accounting marketing-marketing achievement award; member, editorial advisory board, cpa marketing report; member, practice management editorial advisory board, accounting today; \u201c100 most influential people in accounting,\u201d accounting today; and top 25 thought leader in public accounting, cpa practice advisor.<\/p>\n<p>she belongs to the association for accounting marketing, where she has served as president, board director and conference chair; the national speakers association, and the leukemia &amp; lymphoma society.<\/p>\n<p><b>\u00a0<\/b><\/p>\n<div class='shareinpost'><ul class=\"socialwrap row\"><li class=\"icon_text\"><a  rel='nofollow'  target='_blank'  title='https:\/\/www.facebook.com'  href='http:\/\/www.facebook.com\/sharer.php?u=https%3a%2f%2fwww.g005e.com%2fshop%2fjr18mbde%2f&amp;t=gear+up+for+growth%3a+the+marketing+trends+manual+for+accountants'  ><img  src='//www.g005e.com/store/wp-json/wp/v2/product/\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif'  height='24' width='24'  class='image-24' alt='facebook'  style='background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-300px 0px'   \/> <span class=\"head\">like this on facebook<\/span><\/a><\/li><li class=\"icon_text\"><a  rel='nofollow'  target='_blank'  title='https:\/\/www.linkedin.com\/'  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for firms of all sizes.<\/li>\n<li>convenient, searchable, printable pdf ebook.<\/li>\n<li>more than 225 pages. over 200 illustrations, exhibits, charts, graphs,\u00a0and tables.<\/li>\n<li>instant delivery (pdf, 8 mb).<\/li>\n<\/ul>\n","protected":false},"featured_media":55879,"template":"","meta":{"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":""},"product_cat":[2897,2859,2844,2837,2866,2860,2840,3000],"product_tag":[2972,2980,2901,2981,2900],"class_list":["post-55301","product","type-product","status-publish","has-post-thumbnail","hentry","product_cat-buying-guide","product_cat-digital-option","product_cat-digital-product","product_cat-growth-profitability","product_cat-jean-caragher","product_cat-marketing","product_cat-recommended","product_cat-research-surveys","product_tag-business-development","product_tag-marketing","product_tag-report","product_tag-research","product_tag-survey","product_shipping_class-download-only","member-discount","discount-restricted"],"acf":[],"yoast_head":"<!-- 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