{"id":55047,"date":"2021-07-08t00:00:52","date_gmt":"2021-07-08t04:00:52","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/?post_type=product&p=55047"},"modified":"2024-02-08t22:43:05","modified_gmt":"2024-02-09t03:43:05","slug":"sl17cgm","status":"publish","type":"product","link":"\/\/www.g005e.com\/shop\/sl17cgm\/","title":{"rendered":"the complete guide to marketing for tax & accounting firms"},"content":{"rendered":"
sandi leyva reveals the practice-proven, tried-and-true systems for increasing revenue, finding only \u201cperfect\u201d clients, and choosing the best marketing strategies.<\/p>\n
learn the top ten most effective marketing channels.<\/p>\n
get the details for:<\/p>\n
plus: special sections on<\/p>\n
once you\u2019ve started executing your marketing plans and learning what works well, sandi will help you refine and systematize them so they take even less time away from your core business.<\/p>\n
you\u2019ll be making your numbers with less stress, more predictability, and far less guesswork.<\/p>\n
you\u2019re just a few steps away from implementing business-building activities that are tailor-made for the skills and personality you already have and that will pay back the fastest. you\u2019ll learn to move from a reactionary, waiting-for-clients-to-come-to-you marketing mode, to a top-down strategic marketing plan that you execute, measure, and refine throughout the year.<\/p>\n
here are the steps that you\u2019ll go through:<\/strong><\/p>\n chapter one: your revenue plan<\/p>\n chapter two: your ideal client<\/p>\n chapter three: your marketing plan<\/p>\n chapter four: client retention<\/p>\n chapter five: referrals<\/p>\n chapter six: reputation<\/p>\n chapter seven: events<\/p>\n chapter eight: online marketing<\/p>\n chapter nine: social media<\/p>\n chapter ten: video<\/p>\n chapter eleven: email marketing and newsletter<\/p>\n chapter twelve: public relations<\/p>\n chapter thirteen: case studies, white papers, and articles<\/p>\n chapter fourteen: content marketing<\/p>\n chapter fifteen: telemarketing<\/p>\n chapter sixteen: direct mail<\/p>\n chapter seventeen: materials<\/p>\n chapter eighteen: implementing<\/p>\n summary<\/p>\n appendix: glossary<\/p>\n <\/p>\n if you\u2019re like most accountants who own a small business, you\u2019re great at what you do. you may even be an expert in your field. hopefully, you also love what you\u2019re doing and are passionate about sharing your skills and expertise with the world. so, naturally, you want your accounting business to grow.<\/p>\n\n
contents<\/h2>\n
from the introduction<\/h2>\n
by sandi leyva<\/h3>\n