{"id":97147,"date":"2022-05-02t12:00:13","date_gmt":"2022-05-02t16:00:13","guid":{"rendered":"\/\/www.g005e.com\/?p=97147"},"modified":"2022-12-22t00:40:21","modified_gmt":"2022-12-22t05:40:21","slug":"how-crisis-illuminates-your-biz-dev-skills","status":"publish","type":"post","link":"\/\/www.g005e.com\/2022\/05\/02\/how-crisis-illuminates-your-biz-dev-skills\/","title":{"rendered":"how crisis illuminates your biz dev skills"},"content":{"rendered":"
relationships remain king.<\/strong><\/p>\n by sarah johnson dobek a common turn of phrase is that a crisis reveals our character in how we respond. while that may be true in some respects, i believe what a crisis actually uncovers is how effective we are<\/strong> with our skills. the question is, what is this crisis revealing about your cpa firm\u2019s business development skills?<\/p>\n more: <\/b>take the pressure of \u2018selling\u2019 out of \u2018cross-selling\u2019<\/a> | don\u2019t confuse marketing with biz dev<\/a> | business development and sales aren\u2019t scary<\/a> it\u2019s easy to sell when selling is easy. you don\u2019t have to be as effective; skills don\u2019t have to be as honed. frankly, it\u2019s easier to get by with mediocre skills.
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