{"id":96948,"date":"2022-04-25t12:00:39","date_gmt":"2022-04-25t16:00:39","guid":{"rendered":"\/\/www.g005e.com\/?p=96948"},"modified":"2022-12-22t00:40:28","modified_gmt":"2022-12-22t05:40:28","slug":"take-the-pressure-of-selling-out-of-cross-selling","status":"publish","type":"post","link":"\/\/www.g005e.com\/2022\/04\/25\/take-the-pressure-of-selling-out-of-cross-selling\/","title":{"rendered":"take the pressure of \u2018selling\u2019 out of \u2018cross-selling\u2019"},"content":{"rendered":"<p><strong><a href=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/04\/twowomentalking_adobestock_94515273.jpeg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-48589\" src=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/04\/twowomentalking_adobestock_94515273-424x282.jpeg\" alt=\"two businesswomen sitting at table and talking in office courtyard\" width=\"424\" height=\"282\" \/><\/a>you don\u2019t have to solve the problem, just make the introduction.<\/strong><\/p>\n<p><em>by ty hendrickson<\/em><\/p>\n<p>cross-selling at accounting and advisory firms. it\u2019s something a lot of firms often talk about but frequently seem to struggle with. but as the profession continues its shift toward advisory services, it\u2019s never been more critical.<\/p>\n<blockquote><p><strong>more:<\/strong> <a href=\"\/\/www.g005e.com\/2022\/04\/18\/is-your-marketing-aligned-with-your-business-development\/\">don\u2019t confuse marketing with biz dev<\/a><br \/>\n<strong><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-49700 size-full\" src=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/08\/yellow_key_clip_art-e1375897299811-36p-hi-1-e1603911598474.jpg\" alt=\"goprocpa.com\" width=\"39\" height=\"16\" \/><span style=\"color: #b79c00;\">exclusively for pro members. <\/span><\/strong><span style=\"color: #b79c00;\"><a style=\"color: #b79c00;\" href=\"\/\/www.g005e.com\/wp-login.php?redirect_to=\/\/www.g005e.com\/2022\/04\/25\/take-the-pressure-of-selling-out-of-cross-selling\/\">log in here<\/a> or <a class=\"external\" style=\"color: #b79c00;\" href=\"http:\/\/goprocpa.com\/\" target=\"_blank\" rel=\"noopener\">2022世界杯足球排名 today<\/a>.<\/span><\/p><\/blockquote>\n<p>there\u2019s so much opportunity to do more for existing clients (and drive revenue higher). yet, many accounting professionals tend to overcomplicate the cross-selling process, which simply begins \u2013 and sometimes ends \u2013 with having a conversation.<br \/>\n <a href=\"\/\/www.g005e.com\/2022\/04\/25\/take-the-pressure-of-selling-out-of-cross-selling\/#more-96948\" class=\"more-link\">read more &rarr;<\/a><\/p>\n<div class='shareinpost'><ul class=\"socialwrap row\"><li class=\"icon_text\"><a  rel='nofollow'  target='_blank'  title='https:\/\/www.facebook.com'  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href='http:\/\/www.linkedin.com\/sharearticle?mini=true&amp;url=https%3a%2f%2fwww.g005e.com%2f2022%2f04%2f25%2ftake-the-pressure-of-selling-out-of-cross-selling%2f&amp;title=take+the+pressure+of+%e2%80%98selling%e2%80%99+out+of+%e2%80%98cross-selling%e2%80%99&amp;summary=you+don%e2%80%99t+have+to+solve+the+problem%2c+just+make+the+introduction.%0d%0a%0d%0aby+ty+hendrickson%0d%0a%0d%0across-selling+at+accounting+and+advisory+firms.+it%e2%80%99s+something+a+lot+of+firms+often+talk+about+but+frequently+seem+to+struggle+with.+but+as+the+profession+continues+its+shift+toward+advisory+services%2c+it%e2%80%99s+never+been+more+cri'  ><img  src='//www.g005e.com/store/wp-json/wp/v2/posts/\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif'  height='24' width='24'  class='image-24' alt='linkedin'  style='background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-850px 0px'   \/> <span class=\"head\">share on linkedin<\/span><\/a><\/li><li class=\"icon_text\"><a  rel='nofollow'  target='_blank'  title='https:\/\/twitter.com\/'  href=\"http:\/\/twitter.com\/share?url=https%3a%2f%2fwww.g005e.com%2f2022%2f04%2f25%2ftake-the-pressure-of-selling-out-of-cross-selling%2f&amp;text=%23cpa+link%3a++-+ via+%40cpa_trendlines\"  ><img  src='//www.g005e.com/store/wp-json/wp/v2/posts/\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif'  height='24' width='24'  class='image-24' alt='twitter'  style='background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-1625px 0px'   \/> <span class=\"head\">tweet this item<\/span><\/a><\/li><li class=\"icon_text\"><a rel=\"_self\" href=\"mailto:?subject=cpa%20trendlines%20:%20take%20the%20pressure%20of%20\u2018selling\u2019%20out%20of%20\u2018cross-selling\u2019&amp;body=here's%20something%20worth%20seeing%20from%20\/\/www.g005e.com...\r\n\r\n\r\n\r\n%20%20\/\/www.g005e.com\/2022\/04\/25\/take-the-pressure-of-selling-out-of-cross-selling\/\" title=\"email this: take the pressure of \u2018selling\u2019 out of \u2018cross-selling\u2019 \"><img loading=\"lazy\" decoding=\"async\" src=\"\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif\" height=\"24\"  width=\"24\" style=\"background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-275px 0px\" class=\"image-24\"  alt=\"email\" \/> <span class=\"head\">email this<\/span><\/a><\/li><\/ul><div class=\"clean\"><\/div> <\/div>","protected":false},"excerpt":{"rendered":"<p><strong><a href=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/04\/twowomentalking_adobestock_94515273.jpeg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-48589\" src=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/04\/twowomentalking_adobestock_94515273-424x282.jpeg\" alt=\"two businesswomen sitting at table and talking in office courtyard\" width=\"424\" height=\"282\" \/><\/a>you don\u2019t have to solve the problem, just make the introduction.<\/strong><\/p>\n<p><em>by ty hendrickson<\/em><\/p>\n<p>cross-selling at accounting and advisory firms. it\u2019s something a lot of firms often talk about but frequently seem to struggle with. but as the profession continues its shift toward advisory services, it\u2019s never been more critical.<\/p>\n<blockquote>\n<p><strong>more:<\/strong> <a href=\"\/\/www.g005e.com\/2022\/04\/18\/is-your-marketing-aligned-with-your-business-development\/\">don\u2019t confuse marketing with biz dev<\/a><br \/>\n<strong><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-49700 size-full\" src=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/08\/yellow_key_clip_art-e1375897299811-36p-hi-1-e1603911598474.jpg\" alt=\"goprocpa.com\" width=\"39\" height=\"16\" \/><span style=\"color: #b79c00;\">exclusively for pro members. <\/span><\/strong><span style=\"color: #b79c00;\"><a style=\"color: #b79c00;\" href=\"\/\/www.g005e.com\/wp-login.php?redirect_to=\/\/www.g005e.com\/2022\/04\/25\/take-the-pressure-of-selling-out-of-cross-selling\/\">log in here<\/a> or <a class=\"external\" style=\"color: #b79c00;\" href=\"http:\/\/goprocpa.com\/\" target=\"_blank\" rel=\"noopener\">2022世界杯足球排名 today<\/a>.<\/span><\/p>\n<\/blockquote>\n<p>there\u2019s so much opportunity to do more for existing clients (and drive revenue higher). yet, many accounting professionals tend to overcomplicate the cross-selling process, which simply begins \u2013 and sometimes ends \u2013 with having a conversation.<br \/>\n <a href=\"\/\/www.g005e.com\/2022\/04\/25\/take-the-pressure-of-selling-out-of-cross-selling\/#more-96948\" class=\"more-link\">read more &rarr;<\/a><\/p>\n<div class='shareinpost'>\n<ul class=\"socialwrap row\">\n<li class=\"icon_text\"><a  rel='nofollow'  target='_blank'  title='https:\/\/www.facebook.com'  href='http:\/\/www.facebook.com\/sharer.php?u=https%3a%2f%2fwww.g005e.com%2f2022%2f04%2f25%2ftake-the-pressure-of-selling-out-of-cross-selling%2f&amp;t=take+the+pressure+of+%e2%80%98selling%e2%80%99+out+of+%e2%80%98cross-selling%e2%80%99'  ><img  src='//www.g005e.com/store/wp-json/wp/v2/posts/\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif'  height='24' width='24'  class='image-24' alt='facebook'  style='background: transparent 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class=\"clean\"><\/div>\n<\/p>\n<\/div>\n","protected":false},"author":3471,"featured_media":73589,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[1363,2271,3120,3002],"tags":[],"class_list":["post-96948","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured","category-marketing","category-pro-member-exclusive","category-special","membership-content","access-restricted"],"acf":[],"yoast_head":"<!-- this site is optimized with the yoast seo plugin v21.5 - 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