{"id":81688,"date":"2021-02-14t12:00:25","date_gmt":"2021-02-14t17:00:25","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/?p=81688"},"modified":"2021-03-01t09:10:32","modified_gmt":"2021-03-01t14:10:32","slug":"reaching-for-authenticity-in-client-service","status":"publish","type":"post","link":"\/\/www.g005e.com\/2021\/02\/14\/reaching-for-authenticity-in-client-service\/","title":{"rendered":"reaching for authenticity in client service"},"content":{"rendered":"<p><strong><a href=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2020\/10\/womangreetscouple_adobestock_183246508.jpeg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-80023\" src=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2020\/10\/womangreetscouple_adobestock_183246508-424x283.jpeg\" alt=\"female executive greeting couple\" width=\"424\" height=\"283\" srcset=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2020\/10\/womangreetscouple_adobestock_183246508-424x283.jpeg 424w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2020\/10\/womangreetscouple_adobestock_183246508-300x200.jpeg 300w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2020\/10\/womangreetscouple_adobestock_183246508-600x401.jpeg 600w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2020\/10\/womangreetscouple_adobestock_183246508.jpeg 713w\" sizes=\"(max-width: 424px) 100vw, 424px\" \/><\/a>technology is a tool, not an end result.<\/strong><\/p>\n<p><i>by steven e. sacks<\/i><br \/>\n<a href=\"\/\/www.g005e.com\/shop\/ss20tnf\/\"><i>the new fundamentals<\/i><\/a><\/p>\n<p>do you ever wonder if events you attend have an air of authenticity around them or are they simply staged? what about the options offered on new cars or the latest and greatest upgrades to a tech gadget? is the hype greater than the actual product? is what is considered innovation really just an incremental change that competitors can duplicate, albeit with minor modifications?<\/p>\n<blockquote><p><b>more: <\/b><a href=\"\/\/www.g005e.com\/2021\/02\/07\/bigger-firm-bigger-thinking\/\">bigger firm, bigger thinking<\/a> | <a href=\"\/\/www.g005e.com\/2021\/01\/31\/can-a-cpa-firm-be-different-in-a-changing-market\/\">can a cpa firm be different in a changing market?<\/a> | <a href=\"\/\/www.g005e.com\/2021\/01\/10\/a-rapidly-changing-business-environment-requires-flexibility\/\">a rapidly changing business environment requires flexibility<\/a> | <a href=\"\/\/www.g005e.com\/2020\/12\/20\/another-meeting-sigh\/\">another meeting?!?! \u2026 sigh<\/a><br \/>\n<strong><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-49700\" src=\"http:\/\/4f2bur4nuye2cgakm2rm61qk.wpengine.netdna-cdn.com\/wp-content\/uploads\/2016\/08\/yellow_key_clip_art-e1375897299811-36p-hi-1-e1470686574894.jpg\" alt=\"goprocpa.com\" width=\"39\" height=\"16\" \/><span style=\"color: #b79c00\">exclusively for pro members. <\/span><\/strong><span style=\"color: #b79c00\"><a style=\"color: #b79c00\" href=\"\/\/www.g005e.com\/wp-login.php?redirect_to=\/\/www.g005e.com\/2021\/02\/14\/reaching-for-authenticity-in-client-service\/\">log in here<\/a> or <a class=\"external\" style=\"color: #b79c00\" href=\"http:\/\/goprocpa.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">2022世界杯足球排名 today<\/a>.<\/span><\/p><\/blockquote>\n<p>as for professional services firms, are they providing a unique service in a unique fashion? today, clients are looking at the cost of traditional audit and tax work. because they are commoditized services, the decision is price-driven, so lowballing becomes routine for firms.<br \/>\n <a href=\"\/\/www.g005e.com\/2021\/02\/14\/reaching-for-authenticity-in-client-service\/#more-81688\" class=\"more-link\">read more &rarr;<\/a><\/p>\n<div class='shareinpost'><ul class=\"socialwrap row\"><li class=\"icon_text\"><a  rel='nofollow'  target='_blank'  title='https:\/\/www.facebook.com'  href='http:\/\/www.facebook.com\/sharer.php?u=https%3a%2f%2fwww.g005e.com%2f2021%2f02%2f14%2freaching-for-authenticity-in-client-service%2f&amp;t=reaching+for+authenticity+in+client+service'  ><img  src='//www.g005e.com/store/wp-json/wp/v2/posts/\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif'  height='24' width='24'  class='image-24' alt='facebook'  style='background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-300px 0px'   \/> <span class=\"head\">like this on facebook<\/span><\/a><\/li><li class=\"icon_text\"><a  rel='nofollow'  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no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-850px 0px'   \/> <span class=\"head\">share on linkedin<\/span><\/a><\/li><li class=\"icon_text\"><a  rel='nofollow'  target='_blank'  title='https:\/\/twitter.com\/'  href=\"http:\/\/twitter.com\/share?url=https%3a%2f%2fwww.g005e.com%2f2021%2f02%2f14%2freaching-for-authenticity-in-client-service%2f&amp;text=%23cpa+link%3a++-+ via+%40cpa_trendlines\"  ><img  src='//www.g005e.com/store/wp-json/wp/v2/posts/\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif'  height='24' width='24'  class='image-24' alt='twitter'  style='background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-1625px 0px'   \/> <span class=\"head\">tweet this item<\/span><\/a><\/li><li class=\"icon_text\"><a rel=\"_self\" href=\"mailto:?subject=cpa%20trendlines%20:%20reaching%20for%20authenticity%20in%20client%20service&amp;body=here's%20something%20worth%20seeing%20from%20\/\/www.g005e.com...\r\n\r\n\r\n\r\n%20%20\/\/www.g005e.com\/2021\/02\/14\/reaching-for-authenticity-in-client-service\/\" title=\"email this: reaching for authenticity in client service \"><img loading=\"lazy\" decoding=\"async\" src=\"\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif\" height=\"24\"  width=\"24\" style=\"background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-275px 0px\" class=\"image-24\"  alt=\"email\" \/> <span class=\"head\">email this<\/span><\/a><\/li><\/ul><div class=\"clean\"><\/div> <\/div>","protected":false},"excerpt":{"rendered":"<p><strong><a href=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2020\/10\/womangreetscouple_adobestock_183246508.jpeg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-80023\" src=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2020\/10\/womangreetscouple_adobestock_183246508-424x283.jpeg\" alt=\"female executive greeting couple\" width=\"424\" height=\"283\" srcset=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2020\/10\/womangreetscouple_adobestock_183246508-424x283.jpeg 424w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2020\/10\/womangreetscouple_adobestock_183246508-300x200.jpeg 300w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2020\/10\/womangreetscouple_adobestock_183246508-600x401.jpeg 600w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2020\/10\/womangreetscouple_adobestock_183246508.jpeg 713w\" sizes=\"(max-width: 424px) 100vw, 424px\" \/><\/a>technology is a tool, not an end result.<\/strong><\/p>\n<p><i>by steven e. sacks<\/i><br \/>\n<a href=\"\/\/www.g005e.com\/shop\/ss20tnf\/\"><i>the new fundamentals<\/i><\/a><\/p>\n<p>do you ever wonder if events you attend have an air of authenticity around them or are they simply staged? what about the options offered on new cars or the latest and greatest upgrades to a tech gadget? is the hype greater than the actual product? is what is considered innovation really just an incremental change that competitors can duplicate, albeit with minor modifications?<\/p>\n<blockquote>\n<p><b>more: <\/b><a href=\"\/\/www.g005e.com\/2021\/02\/07\/bigger-firm-bigger-thinking\/\">bigger firm, bigger thinking<\/a> | <a href=\"\/\/www.g005e.com\/2021\/01\/31\/can-a-cpa-firm-be-different-in-a-changing-market\/\">can a cpa firm be different in a changing market?<\/a> | <a href=\"\/\/www.g005e.com\/2021\/01\/10\/a-rapidly-changing-business-environment-requires-flexibility\/\">a rapidly changing business environment requires flexibility<\/a> | <a href=\"\/\/www.g005e.com\/2020\/12\/20\/another-meeting-sigh\/\">another meeting?!?! \u2026 sigh<\/a><br \/>\n<strong><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-49700\" src=\"http:\/\/4f2bur4nuye2cgakm2rm61qk.wpengine.netdna-cdn.com\/wp-content\/uploads\/2016\/08\/yellow_key_clip_art-e1375897299811-36p-hi-1-e1470686574894.jpg\" alt=\"goprocpa.com\" width=\"39\" height=\"16\" \/><span style=\"color: #b79c00\">exclusively for pro members. <\/span><\/strong><span style=\"color: #b79c00\"><a style=\"color: #b79c00\" href=\"\/\/www.g005e.com\/wp-login.php?redirect_to=\/\/www.g005e.com\/2021\/02\/14\/reaching-for-authenticity-in-client-service\/\">log in here<\/a> or <a class=\"external\" style=\"color: #b79c00\" href=\"http:\/\/goprocpa.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">2022世界杯足球排名 today<\/a>.<\/span><\/p>\n<\/blockquote>\n<p>as for professional services firms, are they providing a unique service in a unique fashion? today, clients are looking at the cost of traditional audit and tax work. because they are commoditized services, the decision is price-driven, so lowballing becomes routine for firms.<br \/>\n <a href=\"\/\/www.g005e.com\/2021\/02\/14\/reaching-for-authenticity-in-client-service\/#more-81688\" class=\"more-link\">read more &rarr;<\/a><\/p>\n<div class='shareinpost'>\n<ul class=\"socialwrap row\">\n<li class=\"icon_text\"><a  rel='nofollow'  target='_blank'  title='https:\/\/www.facebook.com'  href='http:\/\/www.facebook.com\/sharer.php?u=https%3a%2f%2fwww.g005e.com%2f2021%2f02%2f14%2freaching-for-authenticity-in-client-service%2f&amp;t=reaching+for+authenticity+in+client+service'  ><img  src='//www.g005e.com/store/wp-json/wp/v2/posts/\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif'  height='24' width='24'  class='image-24' alt='facebook'  style='background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-300px 0px'   \/> <span class=\"head\">like this on facebook<\/span><\/a><\/li>\n<li class=\"icon_text\"><a  rel='nofollow'  target='_blank'  title='https:\/\/www.linkedin.com\/'  href='http:\/\/www.linkedin.com\/sharearticle?mini=true&amp;url=https%3a%2f%2fwww.g005e.com%2f2021%2f02%2f14%2freaching-for-authenticity-in-client-service%2f&amp;title=reaching+for+authenticity+in+client+service&amp;summary=technology+is+a+tool%2c+not+an+end+result.%0d%0a%0d%0aby+steven+e.+sacks%0d%0athe+new+fundamentals%0d%0a%0d%0ado+you+ever+wonder+if+events+you+attend+have+an+air+of+authenticity+around+them+or+are+they+simply+staged%3f+what+about+the+options+offered+on+new+cars+or+the+latest+and+greatest+upgrades+to+a+tech+gadget%3f+is+the+hype+greater+than+the'  ><img 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https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>reaching for authenticity in client service - 卡塔尔世界杯常规比赛时间<\/title>\n<meta name=\"description\" content=\"actionable intelligence for tax, accounting, and financial professionals\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"\/\/www.g005e.com\/2021\/02\/14\/reaching-for-authenticity-in-client-service\/\" \/>\n<meta property=\"og:locale\" content=\"en_us\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"reaching for authenticity in client service - 卡塔尔世界杯常规比赛时间\" \/>\n<meta property=\"og:description\" content=\"actionable intelligence for tax, accounting, and financial professionals\" \/>\n<meta property=\"og:url\" content=\"\/\/www.g005e.com\/2021\/02\/14\/reaching-for-authenticity-in-client-service\/\" \/>\n<meta property=\"og:site_name\" content=\"卡塔尔世界杯常规比赛时间\" \/>\n<meta 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