{"id":80917,"date":"2021-01-03t13:00:00","date_gmt":"2021-01-03t18:00:00","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/?p=80917"},"modified":"2022-01-10t13:51:16","modified_gmt":"2022-01-10t18:51:16","slug":"communicating-cas-to-clients-and-prospects","status":"publish","type":"post","link":"\/\/www.g005e.com\/2021\/01\/03\/communicating-cas-to-clients-and-prospects\/","title":{"rendered":"communicating cas to clients and prospects"},"content":{"rendered":"

\"senior<\/a>show them what they’ll be missing if they say no.
\n<\/strong><\/p>\n

by hitendra patil<\/i>
\naccountaneur: the entrepreneurial accountant<\/i><\/a><\/p>\n

when you pitch cas to your existing clients and new prospects, your communication and messaging changes quite a lot. it is no more packages, hourly rates and standard deliverables mentioned on your website and in your emails, engagement letters and sales brochures\/materials.<\/p>\n

more: <\/b><\/strong>21 ways to adjust your practice in 2021<\/a> | cas is, first, a communication challenge<\/a> | which of your existing clients are cas-fit?<\/a> | the services that cas clients need<\/a> | who\u2019s afraid of client accounting services?<\/a> | the right mindset for client accounting services<\/a>
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communicating cas to your existing clients<\/strong><\/p>\n

cas is not a sales pitch to your existing clients. it is a value pitch, an upgrade pitch.
\n read more →<\/a><\/p>\n