{"id":78067,"date":"2020-07-19t21:05:13","date_gmt":"2020-07-20t01:05:13","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/?p=78067"},"modified":"2023-01-30t12:46:13","modified_gmt":"2023-01-30t17:46:13","slug":"gabby-luoma-when-covid-got-real","status":"publish","type":"post","link":"\/\/www.g005e.com\/2020\/07\/19\/gabby-luoma-when-covid-got-real\/","title":{"rendered":"when covid &#8216;got real&#8217;"},"content":{"rendered":"<p><strong>tax season turns into &#8216;advisory season,&#8217; and a whole new niche is born.<\/strong><\/p>\n<div class=\"entry-content-asset\">\n<div class=\"rve\" data-content-width=\"1140\"><iframe loading=\"lazy\" title=\"gabby luoma: covid crisis management\" width=\"1140\" height=\"641\" src=\"https:\/\/www.youtube.com\/embed\/ft5rgkwgh7c?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div>\n<p><!-- responsive video embeds plugin by www.kevinleary.net --><\/div>\n<h6><span style=\"color: #00a160;\">^ click to play<\/span><\/h6>\n<p><em>by 卡塔尔世界杯常规比赛时间 research<\/em><\/p>\n<p>gabrielle luoma, long one of the profession&#8217;s leading innovators, says the future under covid-19 belongs to the quick and the smart, in this exclusive video interview with 卡塔尔世界杯常规比赛时间. firms will need to deploy new services to attract new clients who may have not realized that they needed a firm like yours but now do.<\/p>\n<blockquote><p><strong>more covid conversations: <\/strong><a href=\"\/\/www.g005e.com\/2020\/07\/15\/the-covid-outlook-a-long-slow-climb-back-to-recovery\/\">the covid outlook with darren root and joel hughes: a long, slow climb back to recovery<\/a> | <a href=\"\/\/www.g005e.com\/2020\/07\/14\/steven-sacks-covid-crisis-management\/\">steven sacks: covid crisis management<\/a> | <a href=\"\/\/www.g005e.com\/2020\/06\/16\/fear-insecurity-ravage-firms-under-covid-19\/\">jean caragher: how to fight \u2018fear\u2019 and \u2018insecurity\u2019<\/a> | <a href=\"\/\/www.g005e.com\/2020\/06\/09\/covid-learning-how-to-operate-in-the-new-normal\/\">sarah dobek: learning how to operate in the new normal<\/a> | <a href=\"\/\/www.g005e.com\/2020\/06\/07\/what-comes-after-coronavirus\/\">august aquila: what comes next?<\/a> | <a href=\"\/\/www.g005e.com\/2020\/06\/07\/clients-need-more-communication-right-now\/\">jody grunden: covid and client communications<\/a> | <a href=\"\/\/www.g005e.com\/2020\/05\/11\/on-a-mission-to-save-10000-businesses-from-the-covid-crash\/\">andrew argue: on a mission<\/a> | <a href=\"\/\/www.g005e.com\/2020\/04\/24\/covid-slams-u-k-accountants-too\/\">martin bissett: covid slams u.k. accountants, too<\/a> | <a href=\"\/\/www.g005e.com\/2020\/04\/23\/how-the-aicpa-is-mobilizing-an-army-of-accountants\/\">bill reeb: separating the winners and losers<\/a> |<\/p>\n<p><strong><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-49700\" src=\"https:\/\/4f2bur4nuye2cgakm2rm61qk-wpengine.netdna-ssl.com\/wp-content\/uploads\/2016\/08\/yellow_key_clip_art-e1375897299811-36p-hi-1-e1470686574894.jpg\" alt=\"goprocpa.com\" width=\"39\" height=\"16\" \/>exclusively for pro members.\u00a0<\/strong><a href=\"\/\/www.g005e.com\/wp-login.php?redirect_to=\/\/www.g005e.com\/2019\/06\/08\/why-you-must-constantly-push-work-down\/\">log in here<\/a>\u00a0or\u00a0<a class=\"external\" href=\"http:\/\/goprocpa.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">2022世界杯足球排名 today<\/a>.<\/p><\/blockquote>\n<p><iframe style=\"width: 504px; height: 208px;\" src=\"https:\/\/www.podomatic.com\/embed\/html5\/episode\/9795880?style=normal&amp;autoplay=false\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h6><span style=\"color: #00a160;\">^ play or download the podcast version<\/span><\/h6>\n<p>in this conversation, luoma talks about what&#8217;s going on in the business, what&#8217;s going on with tax season, and what the future holds for cpa firms and the clients of cpa firms.<\/p>\n<p>speaking from her base in tucson, ariz., the ceo of mod ventures is bringing some of her dna to regional powerhouse beach fleischman through a joint venture.<\/p>\n<p>we started by asking about &#8220;when it got real?&#8221;<\/p>\n<p>she responds, &#8220;we truly are affected by the whole world. we have clients in new york. things changed for them rather quickly. and when they started changing, we started realizing, &#8216;oh, my goodness, we&#8217;re going to have to really buckle down.&#8217; in arizona, we started seeing shutdowns mid-march. that&#8217;s when things really got real for us because then we started seeing that the businesses that we work with on a regular basis \u2013 we&#8217;re outsourced accounting, so we work with clients weekly, \u2013 we knew that we could be in trouble. we started working really hard on transitioning, and seeing what we needed to do to help our clients quickly.&#8221;<\/p>\n<p><strong>for pro members-only: get the transcript:<\/strong><\/p>\n<p><em>[<a href=\"\/\/www.g005e.com\/membership-options\/?s2-ssl=yes\">pro member bonus<\/a>]<\/em><br \/>\n <a href=\"\/\/www.g005e.com\/2020\/07\/19\/gabby-luoma-when-covid-got-real\/#more-78067\" class=\"more-link\">read more &rarr;<\/a><\/p>\n<div class='shareinpost'><ul class=\"socialwrap row\"><li class=\"icon_text\"><a  rel='nofollow'  target='_blank'  title='https:\/\/www.facebook.com'  href='http:\/\/www.facebook.com\/sharer.php?u=https%3a%2f%2fwww.g005e.com%2f2020%2f07%2f19%2fgabby-luoma-when-covid-got-real%2f&amp;t=when+covid+%e2%80%98got+real%e2%80%99'  ><img  src='//www.g005e.com/store/wp-json/wp/v2/posts/\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif'  height='24' width='24'  class='image-24' alt='facebook'  style='background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) 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class=\"head\">tweet this item<\/span><\/a><\/li><li class=\"icon_text\"><a rel=\"_self\" href=\"mailto:?subject=cpa%20trendlines%20:%20when%20covid%20&#8216;got%20real&#8217;&amp;body=here's%20something%20worth%20seeing%20from%20\/\/www.g005e.com...\r\n\r\n\r\n\r\n%20%20\/\/www.g005e.com\/2020\/07\/19\/gabby-luoma-when-covid-got-real\/\" title=\"email this: when covid &#8216;got real&#8217; \"><img loading=\"lazy\" decoding=\"async\" src=\"\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif\" height=\"24\"  width=\"24\" style=\"background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-275px 0px\" class=\"image-24\"  alt=\"email\" \/> <span class=\"head\">email this<\/span><\/a><\/li><\/ul><div class=\"clean\"><\/div> <\/div>","protected":false},"excerpt":{"rendered":"<p><strong>tax season turns into &#8216;advisory season,&#8217; and a whole new niche is born.<\/strong><\/p>\n<div class=\"entry-content-asset\">\n<div class=\"rve\" data-content-width=\"1140\"><iframe loading=\"lazy\" title=\"gabby luoma: covid crisis management\" width=\"1140\" height=\"641\" src=\"https:\/\/www.youtube.com\/embed\/ft5rgkwgh7c?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div>\n<p><!-- responsive video embeds plugin by www.kevinleary.net --><\/div>\n<h6><span style=\"color: #00a160;\">^ click to play<\/span><\/h6>\n<p><em>by 卡塔尔世界杯常规比赛时间 research<\/em><\/p>\n<p>gabrielle luoma, long one of the profession&#8217;s leading innovators, says the future under covid-19 belongs to the quick and the smart, in this exclusive video interview with 卡塔尔世界杯常规比赛时间. firms will need to deploy new services to attract new clients who may have not realized that they needed a firm like yours but now do.<\/p>\n<blockquote>\n<p><strong>more covid conversations: <\/strong><a href=\"\/\/www.g005e.com\/2020\/07\/15\/the-covid-outlook-a-long-slow-climb-back-to-recovery\/\">the covid outlook with darren root and joel hughes: a long, slow climb back to recovery<\/a> | <a href=\"\/\/www.g005e.com\/2020\/07\/14\/steven-sacks-covid-crisis-management\/\">steven sacks: covid crisis management<\/a> | <a href=\"\/\/www.g005e.com\/2020\/06\/16\/fear-insecurity-ravage-firms-under-covid-19\/\">jean caragher: how to fight \u2018fear\u2019 and \u2018insecurity\u2019<\/a> | <a href=\"\/\/www.g005e.com\/2020\/06\/09\/covid-learning-how-to-operate-in-the-new-normal\/\">sarah dobek: learning how to operate in the new normal<\/a> | <a href=\"\/\/www.g005e.com\/2020\/06\/07\/what-comes-after-coronavirus\/\">august aquila: what comes next?<\/a> | <a href=\"\/\/www.g005e.com\/2020\/06\/07\/clients-need-more-communication-right-now\/\">jody grunden: covid and client communications<\/a> | <a href=\"\/\/www.g005e.com\/2020\/05\/11\/on-a-mission-to-save-10000-businesses-from-the-covid-crash\/\">andrew argue: on a mission<\/a> | <a href=\"\/\/www.g005e.com\/2020\/04\/24\/covid-slams-u-k-accountants-too\/\">martin bissett: covid slams u.k. accountants, too<\/a> | <a href=\"\/\/www.g005e.com\/2020\/04\/23\/how-the-aicpa-is-mobilizing-an-army-of-accountants\/\">bill reeb: separating the winners and losers<\/a> |<\/p>\n<p><strong><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-49700\" src=\"https:\/\/4f2bur4nuye2cgakm2rm61qk-wpengine.netdna-ssl.com\/wp-content\/uploads\/2016\/08\/yellow_key_clip_art-e1375897299811-36p-hi-1-e1470686574894.jpg\" alt=\"goprocpa.com\" width=\"39\" height=\"16\" \/>exclusively for pro members.\u00a0<\/strong><a href=\"\/\/www.g005e.com\/wp-login.php?redirect_to=\/\/www.g005e.com\/2019\/06\/08\/why-you-must-constantly-push-work-down\/\">log in here<\/a>\u00a0or\u00a0<a class=\"external\" href=\"http:\/\/goprocpa.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">2022世界杯足球排名 today<\/a>.<\/p>\n<\/blockquote>\n<p><iframe style=\"width: 504px; height: 208px;\" src=\"https:\/\/www.podomatic.com\/embed\/html5\/episode\/9795880?style=normal&amp;autoplay=false\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h6><span style=\"color: #00a160;\">^ play or download the podcast version<\/span><\/h6>\n<p>in this conversation, luoma talks about what&#8217;s going on in the business, what&#8217;s going on with tax season, and what the future holds for cpa firms and the clients of cpa firms.<\/p>\n<p>speaking from her base in tucson, ariz., the ceo of mod ventures is bringing some of her dna to regional powerhouse beach fleischman through a joint venture.<\/p>\n<p>we started by asking about &#8220;when it got real?&#8221;<\/p>\n<p>she responds, &#8220;we truly are affected by the whole world. we have clients in new york. things changed for them rather quickly. and when they started changing, we started realizing, &#8216;oh, my goodness, we&#8217;re going to have to really buckle down.&#8217; in arizona, we started seeing shutdowns mid-march. that&#8217;s when things really got real for us because then we started seeing that the businesses that we work with on a regular basis \u2013 we&#8217;re outsourced accounting, so we work with clients weekly, \u2013 we knew that we could be in trouble. we started working really hard on transitioning, and seeing what we needed to do to help our clients quickly.&#8221;<\/p>\n<p><strong>for pro members-only: get the transcript:<\/strong><\/p>\n<p><em>[<a href=\"\/\/www.g005e.com\/membership-options\/?s2-ssl=yes\">pro member bonus<\/a>]<\/em><br \/>\n <a href=\"\/\/www.g005e.com\/2020\/07\/19\/gabby-luoma-when-covid-got-real\/#more-78067\" class=\"more-link\">read more &rarr;<\/a><\/p>\n<div class='shareinpost'>\n<ul class=\"socialwrap row\">\n<li class=\"icon_text\"><a  rel='nofollow'  target='_blank'  title='https:\/\/www.facebook.com'  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href=\"mailto:?subject=cpa%20trendlines%20:%20when%20covid%20&#8216;got%20real&#8217;&amp;body=here's%20something%20worth%20seeing%20from%20\/\/www.g005e.com...\n\n\n\n%20%20\/\/www.g005e.com\/2020\/07\/19\/gabby-luoma-when-covid-got-real\/\" title=\"email this: when covid &#8216;got real&#8217; \"><img loading=\"lazy\" decoding=\"async\" src=\"\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif\" height=\"24\"  width=\"24\" style=\"background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-275px 0px\" class=\"image-24\"  alt=\"email\" \/> <span class=\"head\">email this<\/span><\/a><\/li>\n<\/ul>\n<div class=\"clean\"><\/div>\n<\/p>\n<\/div>\n","protected":false},"author":3574,"featured_media":20465,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[2303,1905,1362,2327,2259,5,2734,2274,3120,3002,9,2246,2306,2764,3065,2312],"tags":[3084,3085,963,3089],"class_list":["post-78067","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tax-season","category-clients-and-service","category-featured-video","category-innovation","category-leadership","category-outlook","category-podcast","category-pricing","category-pro-member-exclusive","category-special","category-strategy","category-busy-season","category-tech-and-fintech","category-video","category-vcfo","category-women","tag-coronavirus","tag-covid-19","tag-remote","tag-wfh","membership-content","access-restricted"],"acf":[],"yoast_head":"<!-- this site is optimized with the yoast seo plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>when covid &#039;got real&#039; - 卡塔尔世界杯常规比赛时间<\/title>\n<meta name=\"description\" content=\"actionable intelligence for tax, accounting, and financial professionals\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"\/\/www.g005e.com\/2020\/07\/19\/gabby-luoma-when-covid-got-real\/\" \/>\n<meta property=\"og:locale\" content=\"en_us\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"when covid &#039;got real&#039; - 卡塔尔世界杯常规比赛时间\" \/>\n<meta property=\"og:description\" content=\"actionable intelligence for tax, accounting, and financial professionals\" \/>\n<meta property=\"og:url\" content=\"\/\/www.g005e.com\/2020\/07\/19\/gabby-luoma-when-covid-got-real\/\" \/>\n<meta property=\"og:site_name\" content=\"卡塔尔世界杯常规比赛时间\" 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