{"id":76302,"date":"2020-05-31t12:00:49","date_gmt":"2020-05-31t16:00:49","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/?p=76302"},"modified":"2021-09-23t17:00:22","modified_gmt":"2021-09-23t21:00:22","slug":"marketing-is-about-thought-leadership","status":"publish","type":"post","link":"\/\/www.g005e.com\/2020\/05\/31\/marketing-is-about-thought-leadership\/","title":{"rendered":"marketing is about thought leadership"},"content":{"rendered":"<p><strong><a href=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/11\/41457714_l.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-46118\" src=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/11\/41457714_l-424x456.jpg\" alt=\"//www.g005e.com/store/wp-json/wp/v2/posts/\" width=\"372\" height=\"400\" srcset=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/11\/41457714_l-424x456.jpg 424w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/11\/41457714_l.jpg 300w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/11\/41457714_l.jpg 600w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/11\/41457714_l-849x913.jpg 849w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/11\/41457714_l.jpg 1488w\" sizes=\"(max-width: 372px) 100vw, 372px\" \/><\/a><\/strong><strong>\u201cyou have to be able to acquire and retain, and you have to have both happening at the same time.\u201d<\/strong><\/p>\n<p><i>by jody grunden<\/i><\/p>\n<p>i bet you can imagine that marketing a virtual accounting firm is different than it is for traditional brick-and-mortar accounting firms. when you\u2019re only serving your local area, you need to focus on things like signage, local advertising, the yellow pages, your website, google my business, yelp, chamber of commerce and word-of-mouth referrals. those are all great ways to get noticed by people in your area who would benefit from the services you offer.<\/p>\n<blockquote><p><b>more: <\/b><a href=\"\/\/www.g005e.com\/2020\/05\/24\/3-steps-to-better-client-communication\/\">3 steps to better client communication in a crisis<\/a> | <a href=\"\/\/www.g005e.com\/2020\/05\/17\/why-onboarding-matters\/\">the right way to onboard new clients<\/a> | <a href=\"\/\/www.g005e.com\/2020\/04\/05\/how-to-evaluate-workflow-management-software\/\">how to evaluate workflow management software<\/a> | <a href=\"\/\/www.g005e.com\/2020\/03\/08\/3-tech-solutions-to-security-threats\/\">when the irs and fbi come knocking<\/a> | <a href=\"\/\/www.g005e.com\/2020\/02\/16\/evaluating-the-effectiveness-of-new-tools\/\">5 questions to evaluate new tech tools<\/a> | <a href=\"\/\/www.g005e.com\/2019\/12\/29\/the-hidden-cost-of-running-a-distributed-company\/\">the hidden cost of running a distributed company<\/a> | <a href=\"\/\/www.g005e.com\/2019\/12\/01\/how-to-develop-your-leadership-team\/\">how to develop your leadership team<\/a><br \/>\n<strong><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-49700 size-full\" src=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/08\/yellow_key_clip_art-e1375897299811-36p-hi-1-e1603911598474.jpg\" alt=\"goprocpa.com\" width=\"39\" height=\"16\" \/><span style=\"color: #b79c00;\">exclusively for pro members. <\/span><\/strong><span style=\"color: #b79c00;\"><a style=\"color: #b79c00;\" href=\"\/\/www.g005e.com\/wp-login.php?redirect_to=\/\/www.g005e.com\/2020\/05\/31\/marketing-is-about-thought-leadership\/\">log in here<\/a> or <a class=\"external\" style=\"color: #b79c00;\" href=\"http:\/\/goprocpa.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">2022世界杯足球排名 today<\/a>.<\/span><\/p><\/blockquote>\n<p>when your customer base isn\u2019t confined to a specific location, however, it changes the game a bit. you still want word-of-mouth referrals and you still need a website, but it becomes even more important to focus on search engine optimization (seo) and thought leadership \u2013 developing your online platform, publishing articles with industry publications, speaking, etc. \u2013 to help people discover your services.<br \/>\n <a href=\"\/\/www.g005e.com\/2020\/05\/31\/marketing-is-about-thought-leadership\/#more-76302\" class=\"more-link\">read more &rarr;<\/a><\/p>\n<div class='shareinpost'><ul class=\"socialwrap row\"><li class=\"icon_text\"><a  rel='nofollow'  target='_blank'  title='https:\/\/www.facebook.com'  href='http:\/\/www.facebook.com\/sharer.php?u=https%3a%2f%2fwww.g005e.com%2f2020%2f05%2f31%2fmarketing-is-about-thought-leadership%2f&amp;t=marketing+is+about+thought+leadership'  ><img  src='//www.g005e.com/store/wp-json/wp/v2/posts/\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif'  height='24' width='24'  class='image-24' alt='facebook'  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url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-1625px 0px'   \/> <span class=\"head\">tweet this item<\/span><\/a><\/li><li class=\"icon_text\"><a rel=\"_self\" href=\"mailto:?subject=cpa%20trendlines%20:%20marketing%20is%20about%20thought%20leadership&amp;body=here's%20something%20worth%20seeing%20from%20\/\/www.g005e.com...\r\n\r\n\r\n\r\n%20%20\/\/www.g005e.com\/2020\/05\/31\/marketing-is-about-thought-leadership\/\" title=\"email this: marketing is about thought leadership \"><img loading=\"lazy\" decoding=\"async\" src=\"\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif\" height=\"24\"  width=\"24\" style=\"background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-275px 0px\" class=\"image-24\"  alt=\"email\" \/> <span class=\"head\">email this<\/span><\/a><\/li><\/ul><div class=\"clean\"><\/div> <\/div>","protected":false},"excerpt":{"rendered":"<p><strong><a href=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/11\/41457714_l.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-46118\" src=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/11\/41457714_l-424x456.jpg\" alt=\"//www.g005e.com/store/wp-json/wp/v2/posts/\" width=\"372\" height=\"400\" srcset=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/11\/41457714_l-424x456.jpg 424w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/11\/41457714_l.jpg 300w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/11\/41457714_l.jpg 600w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/11\/41457714_l-849x913.jpg 849w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/11\/41457714_l.jpg 1488w\" sizes=\"(max-width: 372px) 100vw, 372px\" \/><\/a><\/strong><strong>\u201cyou have to be able to acquire and retain, and you have to have both happening at the same time.\u201d<\/strong><\/p>\n<p><i>by jody grunden<\/i><\/p>\n<p>i bet you can imagine that marketing a virtual accounting firm is different than it is for traditional brick-and-mortar accounting firms. when you\u2019re only serving your local area, you need to focus on things like signage, local advertising, the yellow pages, your website, google my business, yelp, chamber of commerce and word-of-mouth referrals. those are all great ways to get noticed by people in your area who would benefit from the services you offer.<\/p>\n<blockquote>\n<p><b>more: <\/b><a href=\"\/\/www.g005e.com\/2020\/05\/24\/3-steps-to-better-client-communication\/\">3 steps to better client communication in a crisis<\/a> | <a href=\"\/\/www.g005e.com\/2020\/05\/17\/why-onboarding-matters\/\">the right way to onboard new clients<\/a> | <a href=\"\/\/www.g005e.com\/2020\/04\/05\/how-to-evaluate-workflow-management-software\/\">how to evaluate workflow management software<\/a> | <a href=\"\/\/www.g005e.com\/2020\/03\/08\/3-tech-solutions-to-security-threats\/\">when the irs and fbi come knocking<\/a> | <a href=\"\/\/www.g005e.com\/2020\/02\/16\/evaluating-the-effectiveness-of-new-tools\/\">5 questions to evaluate new tech tools<\/a> | <a href=\"\/\/www.g005e.com\/2019\/12\/29\/the-hidden-cost-of-running-a-distributed-company\/\">the hidden cost of running a distributed company<\/a> | <a href=\"\/\/www.g005e.com\/2019\/12\/01\/how-to-develop-your-leadership-team\/\">how to develop your leadership team<\/a><br \/>\n<strong><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-49700 size-full\" src=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/08\/yellow_key_clip_art-e1375897299811-36p-hi-1-e1603911598474.jpg\" alt=\"goprocpa.com\" width=\"39\" height=\"16\" \/><span style=\"color: #b79c00;\">exclusively for pro members. <\/span><\/strong><span style=\"color: #b79c00;\"><a style=\"color: #b79c00;\" href=\"\/\/www.g005e.com\/wp-login.php?redirect_to=\/\/www.g005e.com\/2020\/05\/31\/marketing-is-about-thought-leadership\/\">log in here<\/a> or <a class=\"external\" style=\"color: #b79c00;\" href=\"http:\/\/goprocpa.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">2022世界杯足球排名 today<\/a>.<\/span><\/p>\n<\/blockquote>\n<p>when your customer base isn\u2019t confined to a specific location, however, it changes the game a bit. you still want word-of-mouth referrals and you still need a website, but it becomes even more important to focus on search engine optimization (seo) and thought leadership \u2013 developing your online platform, publishing articles with industry publications, speaking, etc. \u2013 to help people discover your services.<br \/>\n <a href=\"\/\/www.g005e.com\/2020\/05\/31\/marketing-is-about-thought-leadership\/#more-76302\" class=\"more-link\">read more &rarr;<\/a><\/p>\n<div class='shareinpost'>\n<ul class=\"socialwrap row\">\n<li class=\"icon_text\"><a  rel='nofollow'  target='_blank'  title='https:\/\/www.facebook.com'  href='http:\/\/www.facebook.com\/sharer.php?u=https%3a%2f%2fwww.g005e.com%2f2020%2f05%2f31%2fmarketing-is-about-thought-leadership%2f&amp;t=marketing+is+about+thought+leadership'  ><img  src='//www.g005e.com/store/wp-json/wp/v2/posts/\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif'  height='24' width='24'  class='image-24' alt='facebook'  style='background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-300px 0px'   \/> <span class=\"head\">like this on facebook<\/span><\/a><\/li>\n<li class=\"icon_text\"><a  rel='nofollow'  target='_blank'  title='https:\/\/www.linkedin.com\/'  href='http:\/\/www.linkedin.com\/sharearticle?mini=true&amp;url=https%3a%2f%2fwww.g005e.com%2f2020%2f05%2f31%2fmarketing-is-about-thought-leadership%2f&amp;title=marketing+is+about+thought+leadership&amp;summary=%e2%80%9cyou+have+to+be+able+to+acquire+and+retain%2c+and+you+have+to+have+both+happening+at+the+same+time.%e2%80%9d%0d%0a%0d%0aby+jody+grunden%0d%0a%0d%0ai+bet+you+can+imagine+that+marketing+a+virtual+accounting+firm+is+different+than+it+is+for+traditional+brick-and-mortar+accounting+firms.+when+you%e2%80%99re+only+serving+your+local+area%2c+you+need+to+f'  ><img  src='//www.g005e.com/store/wp-json/wp/v2/posts/\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif'  height='24' width='24'  class='image-24' alt='linkedin'  style='background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-850px 0px'   \/> <span class=\"head\">share on linkedin<\/span><\/a><\/li>\n<li class=\"icon_text\"><a  rel='nofollow'  target='_blank'  title='https:\/\/twitter.com\/'  href=\"http:\/\/twitter.com\/share?url=https%3a%2f%2fwww.g005e.com%2f2020%2f05%2f31%2fmarketing-is-about-thought-leadership%2f&amp;text=%23cpa+link%3a++-+ via+%40cpa_trendlines\"  ><img  src='//www.g005e.com/store/wp-json/wp/v2/posts/\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif'  height='24' width='24'  class='image-24' alt='twitter'  style='background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-1625px 0px'   \/> <span class=\"head\">tweet this item<\/span><\/a><\/li>\n<li class=\"icon_text\"><a rel=\"_self\" href=\"mailto:?subject=cpa%20trendlines%20:%20marketing%20is%20about%20thought%20leadership&amp;body=here's%20something%20worth%20seeing%20from%20\/\/www.g005e.com...\n\n\n\n%20%20\/\/www.g005e.com\/2020\/05\/31\/marketing-is-about-thought-leadership\/\" title=\"email this: marketing is about thought leadership \"><img loading=\"lazy\" decoding=\"async\" src=\"\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif\" height=\"24\"  width=\"24\" style=\"background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-275px 0px\" class=\"image-24\"  alt=\"email\" \/> <span class=\"head\">email this<\/span><\/a><\/li>\n<\/ul>\n<div class=\"clean\"><\/div>\n<\/p>\n<\/div>\n","protected":false},"author":3185,"featured_media":54445,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[1363,2271,3120,3002,3065],"tags":[],"class_list":["post-76302","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured","category-marketing","category-pro-member-exclusive","category-special","category-vcfo","membership-content","access-restricted"],"acf":[],"yoast_head":"<!-- this site is optimized with the yoast seo plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>marketing is about thought leadership - 卡塔尔世界杯常规比赛时间<\/title>\n<meta name=\"description\" content=\"\u201cyou have to be able to acquire and retain, and you have to have both happening at the same time.\u201d\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"\/\/www.g005e.com\/2020\/05\/31\/marketing-is-about-thought-leadership\/\" \/>\n<meta property=\"og:locale\" content=\"en_us\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"marketing is about thought leadership - 卡塔尔世界杯常规比赛时间\" \/>\n<meta property=\"og:description\" content=\"\u201cyou have to be able to acquire and retain, and you have to have both happening at the same time.\u201d\" \/>\n<meta property=\"og:url\" content=\"\/\/www.g005e.com\/2020\/05\/31\/marketing-is-about-thought-leadership\/\" \/>\n<meta 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