{"id":72888,"date":"2020-04-08t12:00:18","date_gmt":"2020-04-08t16:00:18","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/?p=72888"},"modified":"2023-10-11t17:11:03","modified_gmt":"2023-10-11t21:11:03","slug":"6-reasons-why-your-marketing-sucks","status":"publish","type":"post","link":"\/\/www.g005e.com\/2020\/04\/08\/6-reasons-why-your-marketing-sucks\/","title":{"rendered":"6 reasons why your marketing sucks"},"content":{"rendered":"

want new business? avoid these errors.<\/strong><\/p>\n

by bill penczak<\/em><\/p>\n

it\u2019s an understatement to characterize cpas as process-oriented, with prescribed steps for financial statement audits and tax return preparation that follow a specific regimen. among the many jokes about accountants, the one that resonates here is:<\/p>\n

why did the auditor cross the road?<\/p>\n

because he looked in the file and that\u2019s what they did last year.<\/p>\n

but the \u201cfunny\u201d thing is that while cpas are typically pedantic about the processes for client work, it\u2019s often a case of the cobbler\u2019s shoes when it comes to running their firms in general, and practice development in particular.<\/p>\n

more bill penczak: <\/b>how to boost profits by (omg) sharing the upside<\/a> | bill penczak: stop forcing smart people to do stupid work<\/a> | chase birky: overcoming paralysis by analysis<\/a> | dustin verity: keep an open mind and constantly learn<\/a> | five ways to put success into succession planning<\/a> | o.d. lanier: stepping into advisory<\/a> | secret to success? a growth and abundance mindset<\/a> | from tax to transformation<\/a> | five steps to building advisory work<\/a> | the six essential kpis for managing partners<\/a> | the great resignation: five reasons accountants are quitting<\/a> | five tips for better decision-making<\/a> | your marketing sucks: six reasons why<\/a> | five global cpa leaders: four survival strategies<\/a> | are you too generous with your write-offs?<\/a> | nine smooth moves to build client satisfaction<\/a> | planning for success in 2021<\/a> | re-thinking today\u2019s firm with five global leaders<\/a> | 5 things your firm should do differently this summer<\/a> | do you have the guts to beat the covid crisis?<\/a> | how to inoculate your firm against covid competition<\/a> | \u2018found money\u2019 delights clients<\/a> | don\u2019t buy a rolodex, buy a process<\/a> | the three r\u2019s for beating the corona crisis<\/a> | 6 reasons why your marketing sucks<\/a>
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\"goprocpa.com\"exclusively for pro members. <\/span><\/strong>log in here<\/a> or 2022世界杯足球排名 today<\/a>.<\/span><\/p><\/blockquote>\n

practice development is both an art and a science, although with the plethora of new technologies and process improvements in the past five years, much of the guesswork has been eliminated; we\u2019ve never had greater ability to determine true roi of marketing and sales investments. but the accounting industry, for the most part, is sadly behind the leading practices curve.<\/p>\n

here are the most common deficiencies in the growth approach among cpa firms:\u00a0
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read more →<\/a><\/p>\n