{"id":72577,"date":"2020-03-18t12:00:28","date_gmt":"2020-03-18t16:00:28","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/?p=72577"},"modified":"2021-04-19t22:50:33","modified_gmt":"2021-04-20t02:50:33","slug":"my-brand-is-the-exciting-history-of-accounting","status":"publish","type":"post","link":"\/\/www.g005e.com\/2020\/03\/18\/my-brand-is-the-exciting-history-of-accounting\/","title":{"rendered":"my \u2018brand\u2019 is the exciting history of accounting"},"content":{"rendered":"<p><strong><a href=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2017\/12\/womanrecordingvideo_adobestock_167550684.jpeg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-53512\" src=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2017\/12\/womanrecordingvideo_adobestock_167550684-424x283.jpeg\" alt=\"smiling businesswoman talking on camera\" width=\"424\" height=\"283\" srcset=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2017\/12\/womanrecordingvideo_adobestock_167550684-424x283.jpeg 424w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2017\/12\/womanrecordingvideo_adobestock_167550684.jpeg 300w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2017\/12\/womanrecordingvideo_adobestock_167550684.jpeg 600w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2017\/12\/womanrecordingvideo_adobestock_167550684.jpeg 648w\" sizes=\"(max-width: 424px) 100vw, 424px\" \/><\/a>what feels right to you?<br \/>\n<\/strong><\/p>\n<p><i>by ed mendlowitz<\/i><br \/>\n<a href=\"\/\/www.g005e.com\/shop\/call-me\/\"><i>call me before you do anything: the art of accounting<\/i><\/a><\/p>\n<p>in 1998 i read that andersen consulting would be spending $100 million to brand their company. this seemed unusual for a few reasons.<\/p>\n<blockquote><p><b>more:<\/b> <a href=\"\/\/www.g005e.com\/2020\/03\/05\/be-an-accountant-not-a-salesperson-for-other-things\/\">be an accountant, not a salesperson for other things<\/a> | <a href=\"\/\/www.g005e.com\/2020\/02\/26\/10-reasons-for-my-success\/\">10 reasons for my success<\/a> | <a href=\"\/\/www.g005e.com\/2020\/02\/05\/when-the-kids-dont-want-to-take-over\/\">when the kids don\u2019t want to take over<\/a> | <a href=\"\/\/www.g005e.com\/2019\/12\/25\/staff-may-surprise-you-with-leadership\/\">staff may surprise you with leadership<\/a> | <a href=\"\/\/www.g005e.com\/2019\/11\/25\/i-dropped-clients-who-were-stalkers\/\">problem clients<\/a> | <a href=\"\/\/www.g005e.com\/2019\/11\/04\/my-relationship-with-martin-edelston\/\">when pushing the pencil pays off<\/a> | <a href=\"\/\/www.g005e.com\/2019\/10\/14\/when-to-say-no-to-pro-bono-work\/\">when to say no to pro bono work<\/a><br \/>\n<strong><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-49700\" src=\"http:\/\/4f2bur4nuye2cgakm2rm61qk.wpengine.netdna-cdn.com\/wp-content\/uploads\/2016\/08\/yellow_key_clip_art-e1375897299811-36p-hi-1-e1470686574894.jpg\" alt=\"goprocpa.com\" width=\"39\" height=\"16\" \/><span style=\"color: #b79c00;\">exclusively for pro members. <\/span><\/strong><span style=\"color: #b79c00;\"><a style=\"color: #b79c00;\" href=\"\/\/www.g005e.com\/wp-login.php?redirect_to=\/\/www.g005e.com\/2020\/03\/18\/my-brand-is-the-exciting-history-of-accounting\/\">log in here<\/a> or <a class=\"external\" style=\"color: #b79c00;\" href=\"http:\/\/goprocpa.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">2022世界杯足球排名 today<\/a>.<\/span><\/p><\/blockquote>\n<p>1. they were in heated litigation with arthur andersen to leave the accounting firm and set up an independent company.<br \/>\n <a href=\"\/\/www.g005e.com\/2020\/03\/18\/my-brand-is-the-exciting-history-of-accounting\/#more-72577\" class=\"more-link\">read more &rarr;<\/a><\/p>\n<div class='shareinpost'><ul 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no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-850px 0px'   \/> <span class=\"head\">share on linkedin<\/span><\/a><\/li><li class=\"icon_text\"><a  rel='nofollow'  target='_blank'  title='https:\/\/twitter.com\/'  href=\"http:\/\/twitter.com\/share?url=https%3a%2f%2fwww.g005e.com%2f2020%2f03%2f18%2fmy-brand-is-the-exciting-history-of-accounting%2f&amp;text=%23cpa+link%3a++-+ via+%40cpa_trendlines\"  ><img  src='//www.g005e.com/store/wp-json/wp/v2/posts/\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif'  height='24' width='24'  class='image-24' alt='twitter'  style='background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-1625px 0px'   \/> <span class=\"head\">tweet this item<\/span><\/a><\/li><li class=\"icon_text\"><a rel=\"_self\" href=\"mailto:?subject=cpa%20trendlines%20:%20my%20\u2018brand\u2019%20is%20the%20exciting%20history%20of%20accounting&amp;body=here's%20something%20worth%20seeing%20from%20\/\/www.g005e.com...\r\n\r\n\r\n\r\n%20%20\/\/www.g005e.com\/2020\/03\/18\/my-brand-is-the-exciting-history-of-accounting\/\" title=\"email this: my \u2018brand\u2019 is the exciting history of accounting \"><img loading=\"lazy\" decoding=\"async\" src=\"\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif\" height=\"24\"  width=\"24\" style=\"background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-275px 0px\" class=\"image-24\"  alt=\"email\" \/> <span class=\"head\">email this<\/span><\/a><\/li><\/ul><div class=\"clean\"><\/div> <\/div>","protected":false},"excerpt":{"rendered":"<p><strong><a href=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2017\/12\/womanrecordingvideo_adobestock_167550684.jpeg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-53512\" src=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2017\/12\/womanrecordingvideo_adobestock_167550684-424x283.jpeg\" alt=\"smiling businesswoman talking on camera\" width=\"424\" height=\"283\" srcset=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2017\/12\/womanrecordingvideo_adobestock_167550684-424x283.jpeg 424w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2017\/12\/womanrecordingvideo_adobestock_167550684.jpeg 300w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2017\/12\/womanrecordingvideo_adobestock_167550684.jpeg 600w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2017\/12\/womanrecordingvideo_adobestock_167550684.jpeg 648w\" sizes=\"(max-width: 424px) 100vw, 424px\" \/><\/a>what feels right to you?<br \/>\n<\/strong><\/p>\n<p><i>by ed mendlowitz<\/i><br \/>\n<a href=\"\/\/www.g005e.com\/shop\/call-me\/\"><i>call me before you do anything: the art of accounting<\/i><\/a><\/p>\n<p>in 1998 i read that andersen consulting would be spending $100 million to brand their company. this seemed unusual for a few reasons.<\/p>\n<blockquote>\n<p><b>more:<\/b> <a href=\"\/\/www.g005e.com\/2020\/03\/05\/be-an-accountant-not-a-salesperson-for-other-things\/\">be an accountant, not a salesperson for other things<\/a> | <a href=\"\/\/www.g005e.com\/2020\/02\/26\/10-reasons-for-my-success\/\">10 reasons for my success<\/a> | <a href=\"\/\/www.g005e.com\/2020\/02\/05\/when-the-kids-dont-want-to-take-over\/\">when the kids don\u2019t want to take over<\/a> | <a href=\"\/\/www.g005e.com\/2019\/12\/25\/staff-may-surprise-you-with-leadership\/\">staff may surprise you with leadership<\/a> | <a href=\"\/\/www.g005e.com\/2019\/11\/25\/i-dropped-clients-who-were-stalkers\/\">problem clients<\/a> | <a href=\"\/\/www.g005e.com\/2019\/11\/04\/my-relationship-with-martin-edelston\/\">when pushing the pencil pays off<\/a> | <a href=\"\/\/www.g005e.com\/2019\/10\/14\/when-to-say-no-to-pro-bono-work\/\">when to say no to pro bono work<\/a><br \/>\n<strong><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-49700\" src=\"http:\/\/4f2bur4nuye2cgakm2rm61qk.wpengine.netdna-cdn.com\/wp-content\/uploads\/2016\/08\/yellow_key_clip_art-e1375897299811-36p-hi-1-e1470686574894.jpg\" alt=\"goprocpa.com\" width=\"39\" height=\"16\" \/><span style=\"color: #b79c00;\">exclusively for pro members. <\/span><\/strong><span style=\"color: #b79c00;\"><a style=\"color: #b79c00;\" href=\"\/\/www.g005e.com\/wp-login.php?redirect_to=\/\/www.g005e.com\/2020\/03\/18\/my-brand-is-the-exciting-history-of-accounting\/\">log in here<\/a> or <a class=\"external\" style=\"color: #b79c00;\" href=\"http:\/\/goprocpa.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">2022世界杯足球排名 today<\/a>.<\/span><\/p>\n<\/blockquote>\n<p>1. they were in heated litigation with arthur andersen to leave the accounting firm and set up an independent company.<br \/>\n <a href=\"\/\/www.g005e.com\/2020\/03\/18\/my-brand-is-the-exciting-history-of-accounting\/#more-72577\" class=\"more-link\">read more &rarr;<\/a><\/p>\n<div class='shareinpost'>\n<ul class=\"socialwrap row\">\n<li class=\"icon_text\"><a  rel='nofollow'  target='_blank'  title='https:\/\/www.facebook.com'  href='http:\/\/www.facebook.com\/sharer.php?u=https%3a%2f%2fwww.g005e.com%2f2020%2f03%2f18%2fmy-brand-is-the-exciting-history-of-accounting%2f&amp;t=my+%e2%80%98brand%e2%80%99+is+the+exciting+history+of+accounting'  ><img  src='//www.g005e.com/store/wp-json/wp/v2/posts/\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif'  height='24' width='24'  class='image-24' alt='facebook'  style='background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-300px 0px'   \/> <span class=\"head\">like this on facebook<\/span><\/a><\/li>\n<li class=\"icon_text\"><a  rel='nofollow'  target='_blank'  title='https:\/\/www.linkedin.com\/'  href='http:\/\/www.linkedin.com\/sharearticle?mini=true&amp;url=https%3a%2f%2fwww.g005e.com%2f2020%2f03%2f18%2fmy-brand-is-the-exciting-history-of-accounting%2f&amp;title=my+%e2%80%98brand%e2%80%99+is+the+exciting+history+of+accounting&amp;summary=what+feels+right+to+you%3f%0d%0a%0d%0a%0d%0aby+ed+mendlowitz%0d%0acall+me+before+you+do+anything%3a+the+art+of+accounting%0d%0a%0d%0ain+1998+i+read+that+andersen+consulting+would+be+spending+%24100+million+to+brand+their+company.+this+seemed+unusual+for+a+few+reasons.%0d%0amore%3a+be+an+accountant%2c+not+a+salesperson+for+other+things+%7c+10+reasons+for+my+s'  ><img  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class=\"clean\"><\/div>\n<\/p>\n<\/div>\n","protected":false},"author":1341,"featured_media":70489,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[1905,2271,3120,3002],"tags":[],"class_list":["post-72577","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-clients-and-service","category-marketing","category-pro-member-exclusive","category-special","membership-content","access-restricted"],"acf":[],"yoast_head":"<!-- this site is optimized with the yoast seo plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>my \u2018brand\u2019 is the exciting history of accounting - 卡塔尔世界杯常规比赛时间<\/title>\n<meta name=\"description\" content=\"actionable intelligence for tax, accounting, and financial professionals\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"\/\/www.g005e.com\/2020\/03\/18\/my-brand-is-the-exciting-history-of-accounting\/\" \/>\n<meta property=\"og:locale\" content=\"en_us\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"my \u2018brand\u2019 is the exciting history of accounting - 卡塔尔世界杯常规比赛时间\" \/>\n<meta property=\"og:description\" content=\"actionable intelligence for tax, accounting, and financial professionals\" \/>\n<meta property=\"og:url\" content=\"\/\/www.g005e.com\/2020\/03\/18\/my-brand-is-the-exciting-history-of-accounting\/\" \/>\n<meta property=\"og:site_name\" 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