{"id":70401,"date":"2020-01-10t12:00:14","date_gmt":"2020-01-10t17:00:14","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/?p=70401"},"modified":"2020-01-17t08:15:01","modified_gmt":"2020-01-17t13:15:01","slug":"the-4-marketing-disciplines","status":"publish","type":"post","link":"\/\/www.g005e.com\/2020\/01\/10\/the-4-marketing-disciplines\/","title":{"rendered":"the 4 marketing disciplines"},"content":{"rendered":"
<\/a>how to deploy them as a framework for cpa firm practice development.<\/strong><\/p>\n by marc rosenberg<\/i> all marketing activities fall into one of four categories:<\/p>\n we call these the four disciplines. auditors follow certain steps of a predetermined program to perform an audit. it takes discipline to stay the course and execute the audit process.<\/p>\n more: <\/b>15 powerful niche marketing practices<\/a> | 19 takeaways from the history of cpa firm practice development<\/a> | why you have to kill the old paradigms<\/a> | are you ready for the great disruption?<\/a> marketing is no different. it requires discipline to engage in all four categories, execute the action steps continuously<\/strong> and avoid taking shortcuts or skipping steps altogether.
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