{"id":64206,"date":"2019-08-07t11:00:55","date_gmt":"2019-08-07t15:00:55","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/?p=64206"},"modified":"2019-08-08t09:29:07","modified_gmt":"2019-08-08t13:29:07","slug":"do-you-know-your-cac","status":"publish","type":"post","link":"\/\/www.g005e.com\/2019\/08\/07\/do-you-know-your-cac\/","title":{"rendered":"do you know your cac number?\u00a0"},"content":{"rendered":"<p><strong><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-thumbnail wp-image-53141\" src=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2017\/10\/checklist-with-red-checkmark-icon-depositphotos_68476335_original_vect-201x201.jpg\" alt=\"//www.g005e.com/store/wp-json/wp/v2/posts/\" width=\"201\" height=\"201\" srcset=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2017\/10\/checklist-with-red-checkmark-icon-depositphotos_68476335_original_vect-201x201.jpg 201w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2017\/10\/checklist-with-red-checkmark-icon-depositphotos_68476335_original_vect.jpg 100w\" sizes=\"(max-width: 201px) 100vw, 201px\" \/>how to unravel the real costs to land a new client.\u00a0<\/strong><\/p>\n<p><em>by sandi leyva<\/em><\/p>\n<p>do you know how much it costs your business to acquire a new client?\u00a0 in marketing, one of the key metrics is cac, client acquisition cost. so how do you compute it?<\/p>\n<blockquote><p>if you\u2019re curious to see how your cac compares to other tax and accounting firms, <a href=\"https:\/\/www.surveymonkey.com\/r\/cpatnewleads\">take our survey, and we\u2019ll send you the results.<\/a><\/p>\n<p style=\"text-align: center;\"><strong><span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.surveymonkey.com\/r\/cpatnewleads\">join the survey. get the results<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<p>the first thing is to properly segregate your marketing costs into separate accounts or classifications. often, marketing is hidden among a lot of other accounts:<\/p>\n<p> <a href=\"\/\/www.g005e.com\/2019\/08\/07\/do-you-know-your-cac\/#more-64206\" class=\"more-link\">read more &rarr;<\/a><\/p>\n<div class='shareinpost'><ul class=\"socialwrap row\"><li class=\"icon_text\"><a  rel='nofollow'  target='_blank'  title='https:\/\/www.facebook.com'  href='http:\/\/www.facebook.com\/sharer.php?u=https%3a%2f%2fwww.g005e.com%2f2019%2f08%2f07%2fdo-you-know-your-cac%2f&amp;t=do+you+know+your+cac+number%3f%c2%a0'  ><img  src='//www.g005e.com/store/wp-json/wp/v2/posts/\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif'  height='24' width='24'  class='image-24' alt='facebook'  style='background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-300px 0px'   \/> <span class=\"head\">like this on facebook<\/span><\/a><\/li><li class=\"icon_text\"><a  rel='nofollow'  target='_blank'  title='https:\/\/www.linkedin.com\/'  href='http:\/\/www.linkedin.com\/sharearticle?mini=true&amp;url=https%3a%2f%2fwww.g005e.com%2f2019%2f08%2f07%2fdo-you-know-your-cac%2f&amp;title=do+you+know+your+cac+number%3f%c2%a0&amp;summary=how+to+unravel+the+real+costs+to+land+a+new+client.%c2%a0%0d%0a%0d%0aby+sandi+leyva%0d%0a%0d%0ado+you+know+how+much+it+costs+your+business+to+acquire+a+new+client%3f%c2%a0+in+marketing%2c+one+of+the+key+metrics+is+cac%2c+client+acquisition+cost.+so+how+do+you+compute+it%3f%0d%0aif+you%e2%80%99re+curious+to+see+how+your+cac+compares+to+other+tax+and+accounting+'  ><img  src='//www.g005e.com/store/wp-json/wp/v2/posts/\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif'  height='24' width='24'  class='image-24' alt='linkedin'  style='background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-850px 0px'   \/> <span class=\"head\">share on linkedin<\/span><\/a><\/li><li class=\"icon_text\"><a  rel='nofollow'  target='_blank'  title='https:\/\/twitter.com\/'  href=\"http:\/\/twitter.com\/share?url=https%3a%2f%2fwww.g005e.com%2f2019%2f08%2f07%2fdo-you-know-your-cac%2f&amp;text=%23cpa+link%3a++-+ via+%40cpa_trendlines\"  ><img  src='//www.g005e.com/store/wp-json/wp/v2/posts/\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif'  height='24' width='24'  class='image-24' alt='twitter'  style='background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-1625px 0px'   \/> <span class=\"head\">tweet this item<\/span><\/a><\/li><li class=\"icon_text\"><a rel=\"_self\" href=\"mailto:?subject=cpa%20trendlines%20:%20do%20you%20know%20your%20cac%20number?\u00a0&amp;body=here's%20something%20worth%20seeing%20from%20\/\/www.g005e.com...\r\n\r\n\r\n\r\n%20%20\/\/www.g005e.com\/2019\/08\/07\/do-you-know-your-cac\/\" title=\"email this: do you know your cac number?\u00a0 \"><img loading=\"lazy\" decoding=\"async\" src=\"\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif\" height=\"24\"  width=\"24\" style=\"background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-275px 0px\" class=\"image-24\"  alt=\"email\" \/> <span class=\"head\">email this<\/span><\/a><\/li><\/ul><div class=\"clean\"><\/div> <\/div>","protected":false},"excerpt":{"rendered":"<p><strong><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-thumbnail wp-image-53141\" src=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2017\/10\/checklist-with-red-checkmark-icon-depositphotos_68476335_original_vect-201x201.jpg\" alt=\"//www.g005e.com/store/wp-json/wp/v2/posts/\" width=\"201\" height=\"201\" srcset=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2017\/10\/checklist-with-red-checkmark-icon-depositphotos_68476335_original_vect-201x201.jpg 201w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2017\/10\/checklist-with-red-checkmark-icon-depositphotos_68476335_original_vect.jpg 100w\" sizes=\"(max-width: 201px) 100vw, 201px\" \/>how to unravel the real costs to land a new client.\u00a0<\/strong><\/p>\n<p><em>by sandi leyva<\/em><\/p>\n<p>do you know how much it costs your business to acquire a new client?\u00a0 in marketing, one of the key metrics is cac, client acquisition cost. so how do you compute it?<\/p>\n<blockquote>\n<p>if you\u2019re curious to see how your cac compares to other tax and accounting firms, <a href=\"https:\/\/www.surveymonkey.com\/r\/cpatnewleads\">take our survey, and we\u2019ll send you the results.<\/a><\/p>\n<p style=\"text-align: center;\"><strong><span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.surveymonkey.com\/r\/cpatnewleads\">join the survey. get the results<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<p>the first thing is to properly segregate your marketing costs into separate accounts or classifications. often, marketing is hidden among a lot of other accounts:<\/p>\n<p> <a href=\"\/\/www.g005e.com\/2019\/08\/07\/do-you-know-your-cac\/#more-64206\" class=\"more-link\">read more &rarr;<\/a><\/p>\n<div class='shareinpost'>\n<ul class=\"socialwrap row\">\n<li class=\"icon_text\"><a  rel='nofollow'  target='_blank'  title='https:\/\/www.facebook.com'  href='http:\/\/www.facebook.com\/sharer.php?u=https%3a%2f%2fwww.g005e.com%2f2019%2f08%2f07%2fdo-you-know-your-cac%2f&amp;t=do+you+know+your+cac+number%3f%c2%a0'  ><img  src='//www.g005e.com/store/wp-json/wp/v2/posts/\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif'  height='24' width='24'  class='image-24' alt='facebook'  style='background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-300px 0px'   \/> <span class=\"head\">like this on facebook<\/span><\/a><\/li>\n<li class=\"icon_text\"><a  rel='nofollow'  target='_blank'  title='https:\/\/www.linkedin.com\/'  href='http:\/\/www.linkedin.com\/sharearticle?mini=true&amp;url=https%3a%2f%2fwww.g005e.com%2f2019%2f08%2f07%2fdo-you-know-your-cac%2f&amp;title=do+you+know+your+cac+number%3f%c2%a0&amp;summary=how+to+unravel+the+real+costs+to+land+a+new+client.%c2%a0%0d%0a%0d%0aby+sandi+leyva%0d%0a%0d%0ado+you+know+how+much+it+costs+your+business+to+acquire+a+new+client%3f%c2%a0+in+marketing%2c+one+of+the+key+metrics+is+cac%2c+client+acquisition+cost.+so+how+do+you+compute+it%3f%0d%0aif+you%e2%80%99re+curious+to+see+how+your+cac+compares+to+other+tax+and+accounting+'  ><img  src='//www.g005e.com/store/wp-json/wp/v2/posts/\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif'  height='24' width='24'  class='image-24' alt='linkedin'  style='background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-850px 0px'   \/> <span class=\"head\">share on linkedin<\/span><\/a><\/li>\n<li class=\"icon_text\"><a  rel='nofollow'  target='_blank'  title='https:\/\/twitter.com\/'  href=\"http:\/\/twitter.com\/share?url=https%3a%2f%2fwww.g005e.com%2f2019%2f08%2f07%2fdo-you-know-your-cac%2f&amp;text=%23cpa+link%3a++-+ via+%40cpa_trendlines\"  ><img  src='//www.g005e.com/store/wp-json/wp/v2/posts/\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif'  height='24' width='24'  class='image-24' alt='twitter'  style='background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-1625px 0px'   \/> <span class=\"head\">tweet this item<\/span><\/a><\/li>\n<li class=\"icon_text\"><a rel=\"_self\" href=\"mailto:?subject=cpa%20trendlines%20:%20do%20you%20know%20your%20cac%20number?\u00a0&amp;body=here's%20something%20worth%20seeing%20from%20\/\/www.g005e.com...\n\n\n\n%20%20\/\/www.g005e.com\/2019\/08\/07\/do-you-know-your-cac\/\" title=\"email this: do you know your cac number?\u00a0 \"><img loading=\"lazy\" decoding=\"async\" src=\"\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif\" height=\"24\"  width=\"24\" style=\"background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-275px 0px\" class=\"image-24\"  alt=\"email\" \/> <span class=\"head\">email this<\/span><\/a><\/li>\n<\/ul>\n<div class=\"clean\"><\/div>\n<\/p>\n<\/div>\n","protected":false},"author":1345,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[2271,3120,3002],"tags":[],"class_list":["post-64206","post","type-post","status-publish","format-standard","hentry","category-marketing","category-pro-member-exclusive","category-special","membership-content","access-restricted"],"acf":[],"yoast_head":"<!-- this site is optimized with the yoast seo plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>do you know your cac number?\u00a0 - 卡塔尔世界杯常规比赛时间<\/title>\n<meta name=\"description\" content=\"actionable intelligence for tax, accounting, and financial professionals\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"\/\/www.g005e.com\/2019\/08\/07\/do-you-know-your-cac\/\" \/>\n<meta property=\"og:locale\" content=\"en_us\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"do you know your cac number?\u00a0 - 卡塔尔世界杯常规比赛时间\" \/>\n<meta property=\"og:description\" content=\"actionable intelligence for tax, accounting, and financial professionals\" \/>\n<meta property=\"og:url\" content=\"\/\/www.g005e.com\/2019\/08\/07\/do-you-know-your-cac\/\" \/>\n<meta property=\"og:site_name\" content=\"卡塔尔世界杯常规比赛时间\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/cpatrendlines\" \/>\n<meta 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