{"id":64201,"date":"2019-08-09t11:00:49","date_gmt":"2019-08-09t15:00:49","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/?p=64201"},"modified":"2019-08-11t13:39:30","modified_gmt":"2019-08-11t17:39:30","slug":"outsource-or-in-house-how-does-your-marketing-get-done","status":"publish","type":"post","link":"\/\/www.g005e.com\/2019\/08\/09\/outsource-or-in-house-how-does-your-marketing-get-done\/","title":{"rendered":"outsource or in-house? how does your marketing get done?"},"content":{"rendered":"<p><strong><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-thumbnail wp-image-53141\" src=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2017\/10\/checklist-with-red-checkmark-icon-depositphotos_68476335_original_vect-201x201.jpg\" alt=\"//www.g005e.com/store/wp-json/wp/v2/posts/\" width=\"201\" height=\"201\" srcset=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2017\/10\/checklist-with-red-checkmark-icon-depositphotos_68476335_original_vect-201x201.jpg 201w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2017\/10\/checklist-with-red-checkmark-icon-depositphotos_68476335_original_vect.jpg 100w\" sizes=\"(max-width: 201px) 100vw, 201px\" \/>three must-have marketing functions for every accountant.<\/strong><\/p>\n<p><em>by sandi leyva<\/em><\/p>\n<p>the function of marketing in accounting firms has evolved from nonexistence in the 1970s, when it was not permitted, to today\u2019s world of multiple channels and options. but accounting firms have been much slower than other small businesses to create marketing departments in their business models.<\/p>\n<blockquote><p>if you\u2019re curious to see the types of marketing functions other tax and accounting firms are using and whether they are outsourcing them or using in-house resources, <a href=\"https:\/\/www.surveymonkey.com\/r\/cpatnewleads\">take our survey, and we\u2019ll send you the results.<\/a><\/p>\n<p style=\"text-align: center;\"><strong><span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.surveymonkey.com\/r\/cpatnewleads\">join the &#8220;get new clients&#8221; survey. get the results<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<p> <a href=\"\/\/www.g005e.com\/2019\/08\/09\/outsource-or-in-house-how-does-your-marketing-get-done\/#more-64201\" class=\"more-link\">read more &rarr;<\/a><\/p>\n<div class='shareinpost'><ul class=\"socialwrap row\"><li class=\"icon_text\"><a  rel='nofollow'  target='_blank'  title='https:\/\/www.facebook.com'  href='http:\/\/www.facebook.com\/sharer.php?u=https%3a%2f%2fwww.g005e.com%2f2019%2f08%2f09%2foutsource-or-in-house-how-does-your-marketing-get-done%2f&amp;t=outsource+or+in-house%3f+how+does+your+marketing+get+done%3f'  ><img  src='//www.g005e.com/store/wp-json/wp/v2/posts/\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif'  height='24' width='24'  class='image-24' alt='facebook'  style='background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-300px 0px'   \/> <span class=\"head\">like this on facebook<\/span><\/a><\/li><li class=\"icon_text\"><a  rel='nofollow'  target='_blank'  title='https:\/\/www.linkedin.com\/'  href='http:\/\/www.linkedin.com\/sharearticle?mini=true&amp;url=https%3a%2f%2fwww.g005e.com%2f2019%2f08%2f09%2foutsource-or-in-house-how-does-your-marketing-get-done%2f&amp;title=outsource+or+in-house%3f+how+does+your+marketing+get+done%3f&amp;summary=three+must-have+marketing+functions+for+every+accountant.%0d%0a%0d%0aby+sandi+leyva%0d%0a%0d%0athe+function+of+marketing+in+accounting+firms+has+evolved+from+nonexistence+in+the+1970s%2c+when+it+was+not+permitted%2c+to+today%e2%80%99s+world+of+multiple+channels+and+options.+but+accounting+firms+have+been+much+slower+than+other+small+businesses+'  ><img  src='//www.g005e.com/store/wp-json/wp/v2/posts/\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif'  height='24' width='24'  class='image-24' alt='linkedin'  style='background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-850px 0px'   \/> <span class=\"head\">share on linkedin<\/span><\/a><\/li><li class=\"icon_text\"><a  rel='nofollow'  target='_blank'  title='https:\/\/twitter.com\/'  href=\"http:\/\/twitter.com\/share?url=https%3a%2f%2fwww.g005e.com%2f2019%2f08%2f09%2foutsource-or-in-house-how-does-your-marketing-get-done%2f&amp;text=%23cpa+link%3a++-+ via+%40cpa_trendlines\"  ><img  src='//www.g005e.com/store/wp-json/wp/v2/posts/\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif'  height='24' width='24'  class='image-24' alt='twitter'  style='background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-1625px 0px'   \/> <span class=\"head\">tweet this item<\/span><\/a><\/li><li class=\"icon_text\"><a rel=\"_self\" href=\"mailto:?subject=cpa%20trendlines%20:%20outsource%20or%20in-house?%20how%20does%20your%20marketing%20get%20done?&amp;body=here's%20something%20worth%20seeing%20from%20\/\/www.g005e.com...\r\n\r\n\r\n\r\n%20%20\/\/www.g005e.com\/2019\/08\/09\/outsource-or-in-house-how-does-your-marketing-get-done\/\" title=\"email this: outsource or in-house? how does your marketing get done? \"><img loading=\"lazy\" decoding=\"async\" src=\"\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif\" height=\"24\"  width=\"24\" style=\"background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-275px 0px\" class=\"image-24\"  alt=\"email\" \/> <span class=\"head\">email this<\/span><\/a><\/li><\/ul><div class=\"clean\"><\/div> <\/div>","protected":false},"excerpt":{"rendered":"<p><strong><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-thumbnail wp-image-53141\" src=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2017\/10\/checklist-with-red-checkmark-icon-depositphotos_68476335_original_vect-201x201.jpg\" alt=\"//www.g005e.com/store/wp-json/wp/v2/posts/\" width=\"201\" height=\"201\" srcset=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2017\/10\/checklist-with-red-checkmark-icon-depositphotos_68476335_original_vect-201x201.jpg 201w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2017\/10\/checklist-with-red-checkmark-icon-depositphotos_68476335_original_vect.jpg 100w\" sizes=\"(max-width: 201px) 100vw, 201px\" \/>three must-have marketing functions for every accountant.<\/strong><\/p>\n<p><em>by sandi leyva<\/em><\/p>\n<p>the function of marketing in accounting firms has evolved from nonexistence in the 1970s, when it was not permitted, to today\u2019s world of multiple channels and options. but accounting firms have been much slower than other small businesses to create marketing departments in their business models.<\/p>\n<blockquote>\n<p>if you\u2019re curious to see the types of marketing functions other tax and accounting firms are using and whether they are outsourcing them or using in-house resources, <a href=\"https:\/\/www.surveymonkey.com\/r\/cpatnewleads\">take our survey, and we\u2019ll send you the results.<\/a><\/p>\n<p style=\"text-align: center;\"><strong><span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.surveymonkey.com\/r\/cpatnewleads\">join the &#8220;get new clients&#8221; survey. get the results<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<p> <a href=\"\/\/www.g005e.com\/2019\/08\/09\/outsource-or-in-house-how-does-your-marketing-get-done\/#more-64201\" class=\"more-link\">read more &rarr;<\/a><\/p>\n<div class='shareinpost'>\n<ul class=\"socialwrap row\">\n<li class=\"icon_text\"><a  rel='nofollow'  target='_blank'  title='https:\/\/www.facebook.com'  href='http:\/\/www.facebook.com\/sharer.php?u=https%3a%2f%2fwww.g005e.com%2f2019%2f08%2f09%2foutsource-or-in-house-how-does-your-marketing-get-done%2f&amp;t=outsource+or+in-house%3f+how+does+your+marketing+get+done%3f'  ><img  src='//www.g005e.com/store/wp-json/wp/v2/posts/\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif'  height='24' width='24'  class='image-24' alt='facebook'  style='background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-300px 0px'   \/> <span class=\"head\">like this on facebook<\/span><\/a><\/li>\n<li class=\"icon_text\"><a  rel='nofollow'  target='_blank'  title='https:\/\/www.linkedin.com\/'  href='http:\/\/www.linkedin.com\/sharearticle?mini=true&amp;url=https%3a%2f%2fwww.g005e.com%2f2019%2f08%2f09%2foutsource-or-in-house-how-does-your-marketing-get-done%2f&amp;title=outsource+or+in-house%3f+how+does+your+marketing+get+done%3f&amp;summary=three+must-have+marketing+functions+for+every+accountant.%0d%0a%0d%0aby+sandi+leyva%0d%0a%0d%0athe+function+of+marketing+in+accounting+firms+has+evolved+from+nonexistence+in+the+1970s%2c+when+it+was+not+permitted%2c+to+today%e2%80%99s+world+of+multiple+channels+and+options.+but+accounting+firms+have+been+much+slower+than+other+small+businesses+'  ><img  src='//www.g005e.com/store/wp-json/wp/v2/posts/\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif'  height='24' width='24'  class='image-24' alt='linkedin'  style='background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-850px 0px'   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href=\"mailto:?subject=cpa%20trendlines%20:%20outsource%20or%20in-house?%20how%20does%20your%20marketing%20get%20done?&amp;body=here's%20something%20worth%20seeing%20from%20\/\/www.g005e.com...\n\n\n\n%20%20\/\/www.g005e.com\/2019\/08\/09\/outsource-or-in-house-how-does-your-marketing-get-done\/\" title=\"email this: outsource or in-house? how does your marketing get done? \"><img loading=\"lazy\" decoding=\"async\" src=\"\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif\" height=\"24\"  width=\"24\" style=\"background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-275px 0px\" class=\"image-24\"  alt=\"email\" \/> <span class=\"head\">email this<\/span><\/a><\/li>\n<\/ul>\n<div class=\"clean\"><\/div>\n<\/p>\n<\/div>\n","protected":false},"author":1345,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[2271,3120,3002],"tags":[],"class_list":["post-64201","post","type-post","status-publish","format-standard","hentry","category-marketing","category-pro-member-exclusive","category-special","membership-content","access-restricted"],"acf":[],"yoast_head":"<!-- this site is optimized with the yoast seo plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>outsource or in-house? how does your marketing get done? - 卡塔尔世界杯常规比赛时间<\/title>\n<meta name=\"description\" content=\"actionable intelligence for tax, accounting, and financial professionals\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"\/\/www.g005e.com\/2019\/08\/09\/outsource-or-in-house-how-does-your-marketing-get-done\/\" \/>\n<meta property=\"og:locale\" content=\"en_us\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"outsource or in-house? how does your marketing get done? - 卡塔尔世界杯常规比赛时间\" \/>\n<meta property=\"og:description\" content=\"actionable intelligence for tax, accounting, and financial professionals\" \/>\n<meta property=\"og:url\" content=\"\/\/www.g005e.com\/2019\/08\/09\/outsource-or-in-house-how-does-your-marketing-get-done\/\" \/>\n<meta property=\"og:site_name\" content=\"卡塔尔世界杯常规比赛时间\" \/>\n<meta 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