{"id":60308,"date":"2019-05-11t12:00:58","date_gmt":"2019-05-11t16:00:58","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/?p=60308"},"modified":"2023-10-05t09:19:29","modified_gmt":"2023-10-05t13:19:29","slug":"what-aspiring-accountants-need-to-know","status":"publish","type":"post","link":"\/\/www.g005e.com\/2019\/05\/11\/what-aspiring-accountants-need-to-know\/","title":{"rendered":"what aspiring accountants need to know"},"content":{"rendered":"

\"man<\/a>the five keys to kick-starting new careers they don’t teach in college.<\/strong><\/p>\n

by steven sacks<\/em><\/p>\n

when i was asked recently to address college seniors in accounting, we initially thought it would be all about technology. instead, we talked about something else: how their real education would be learned on the job. and neither their skills in technology nor accounting would be their most important advantages.<\/p>\n

more: <\/b>is your firm\u2019s culture a magnet?<\/a> | improve job satisfaction or it\u2019ll cost your firm<\/a> | performing like crap can be a badge of honor<\/a> | 7 steps to take as your firm grows<\/a> | the damocles sword of staff retention<\/a> | five powerpoint rules to live by<\/a> | can we please refer to accounting as a profession?<\/a>
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the students, by this time, had all the technical knowledge they would need to begin a career in either the public or private sector. so they were more interested in the evolution of the profession and the necessary human skills that would help kick-start their careers. come to think of it, what we discussed might be as relevant to a senior partner as a newbie recruit. they are the essentials for achieving long-term success at any stage, and maybe in any line of work.<\/p>\n

we covered five major topics:<\/p>\n

    \n
  1. relevance,<\/strong><\/li>\n
  2. value,<\/strong><\/li>\n
  3. communication,<\/strong><\/li>\n
  4. curiosity and\u00a0<\/strong><\/li>\n
  5. adaptability.<\/strong><\/li>\n<\/ol>\n

    relevance.<\/strong> this is the biggest concern that accountants and the accounting profession face today. in the years to come, there will be more non-cpa professionals entering accounting firms or corporations who will be equipped with knowledge that goes well beyond the auditing function. as clients or businesses become more sophisticated, there is an expectation that those who are hired will be able to look beyond, around and through the numbers. an audit is an audit is an audit. and one completed and delivered to the client three months into the new fiscal or calendar year will have served no useful purpose.<\/p>\n

    thus, new professionals will have to go through intensive training supported by technology while understanding business processes in order to analyze data and convey the information in real time. this will enable them to synthesize information and create alternative strategies.<\/p>\n

    value.<\/strong> how can cpas deliver value to their clients? in fact, the bigger question to consider is how to define value. for the cpa, it may mean more \u201ctouch points\u201d with the client during the year. an insightful industry-specific article clipped, scanned and emailed to the client is one way to show a year-round intention to help the client become more successful. it could entail recommending and implementing solutions to problem areas discovered during the audit. or, it could involve exploring more innovative financial planning strategies at the same time the tax return is being prepared.<\/p>\n