{"id":59812,"date":"2019-06-09t12:00:42","date_gmt":"2019-06-09t16:00:42","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/?p=59812"},"modified":"2019-06-10t01:59:27","modified_gmt":"2019-06-10t05:59:27","slug":"8-steps-to-make-cross-selling-work-for-your-firm","status":"publish","type":"post","link":"\/\/www.g005e.com\/2019\/06\/09\/8-steps-to-make-cross-selling-work-for-your-firm\/","title":{"rendered":"8 steps to make cross-selling work for your firm"},"content":{"rendered":"<p><strong><a href=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/11\/womansittingtable_dollarphotoclub_76230797.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-45812\" src=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/11\/womansittingtable_dollarphotoclub_76230797-424x283.jpg\" alt=\"businesswoman sitting on table while talking with four coworkers\" width=\"424\" height=\"283\" srcset=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/11\/womansittingtable_dollarphotoclub_76230797-424x283.jpg 424w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/11\/womansittingtable_dollarphotoclub_76230797.jpg 300w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/11\/womansittingtable_dollarphotoclub_76230797.jpg 600w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/11\/womansittingtable_dollarphotoclub_76230797-849x567.jpg 849w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/11\/womansittingtable_dollarphotoclub_76230797.jpg 1600w\" sizes=\"(max-width: 424px) 100vw, 424px\" \/><\/a>two keys: education and incentives.<\/strong><\/p>\n<p><i>by <\/i><a href=\"\/\/www.g005e.com\/?s=aquila&amp;post_type=product\"><i>august j. aquila<\/i><\/a><\/p>\n<p>cross selling in most firms just doesn&#8217;t work as well as it could. it is probably the most talked about process in accounting firms and, undoubtedly, one of the most frustrating.<\/p>\n<blockquote><p><b>more:<\/b> <a href=\"\/\/www.g005e.com\/2019\/06\/03\/the-eternal-riddle-of-being-an-effective-leader\/\">the eternal riddle of being an effective leader<\/a> | <a href=\"\/\/www.g005e.com\/2019\/03\/31\/grissom-and-aquila-on-partner-performance-evaluations\/\">grissom and aquila on partner performance evaluations<\/a> | <a href=\"\/\/www.g005e.com\/2018\/04\/16\/gross-profit-professional-services-firm-opening-dialogue\/\">gross profit in a professional services firm: opening a dialogue<\/a> | <a href=\"\/\/www.g005e.com\/2017\/11\/08\/get-partners-accept-new-pricing-philosophy\/\">how to get partners to accept a new pricing philosophy<\/a> | <a href=\"\/\/www.g005e.com\/2017\/10\/11\/12-pricing-factors-beyond-cost\/\">12 pricing factors beyond cost<\/a><br \/>\n<strong><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-49700\" src=\"http:\/\/4f2bur4nuye2cgakm2rm61qk.wpengine.netdna-cdn.com\/wp-content\/uploads\/2016\/08\/yellow_key_clip_art-e1375897299811-36p-hi-1-e1470686574894.jpg\" alt=\"goprocpa.com\" width=\"39\" height=\"16\" \/><span style=\"color: #b79c00;\">exclusively for pro members. <\/span><\/strong><span style=\"color: #b79c00;\"><a style=\"color: #b79c00;\" href=\"\/\/www.g005e.com\/wp-login.php?redirect_to=\/\/www.g005e.com\/2019\/06\/09\/8-steps-to-make-cross-selling-work-for-your-firm\/\">log in here<\/a> or <a class=\"external\" style=\"color: #b79c00;\" href=\"http:\/\/goprocpa.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">2022世界杯足球排名 today<\/a>.<\/span><\/p><\/blockquote>\n<p>firms constantly give referrals to attorneys, bankers, brokers and financial advisers, but giving a referral to a fellow partner or associate just doesn&#8217;t seem to happen. either firms don&#8217;t know how to do cross selling, or there are some other hidden reasons for the reluctance to give a referral to someone else in the firm. there is, of course, no miracle cure for this problem, but you can make cross selling more effective for your firm. here&#8217;s how.<br \/>\n <a href=\"\/\/www.g005e.com\/2019\/06\/09\/8-steps-to-make-cross-selling-work-for-your-firm\/#more-59812\" class=\"more-link\">read more &rarr;<\/a><\/p>\n<div class='shareinpost'><ul class=\"socialwrap row\"><li class=\"icon_text\"><a  rel='nofollow'  target='_blank'  title='https:\/\/www.facebook.com'  href='http:\/\/www.facebook.com\/sharer.php?u=https%3a%2f%2fwww.g005e.com%2f2019%2f06%2f09%2f8-steps-to-make-cross-selling-work-for-your-firm%2f&amp;t=8+steps+to+make+cross-selling+work+for+your+firm'  ><img  src='//www.g005e.com/store/wp-json/wp/v2/posts/\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif'  height='24' width='24'  class='image-24' alt='facebook'  style='background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) 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class=\"head\">tweet this item<\/span><\/a><\/li><li class=\"icon_text\"><a rel=\"_self\" href=\"mailto:?subject=cpa%20trendlines%20:%208%20steps%20to%20make%20cross-selling%20work%20for%20your%20firm&amp;body=here's%20something%20worth%20seeing%20from%20\/\/www.g005e.com...\r\n\r\n\r\n\r\n%20%20\/\/www.g005e.com\/2019\/06\/09\/8-steps-to-make-cross-selling-work-for-your-firm\/\" title=\"email this: 8 steps to make cross-selling work for your firm \"><img loading=\"lazy\" decoding=\"async\" src=\"\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif\" height=\"24\"  width=\"24\" style=\"background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-275px 0px\" class=\"image-24\"  alt=\"email\" \/> <span class=\"head\">email this<\/span><\/a><\/li><\/ul><div class=\"clean\"><\/div> <\/div>","protected":false},"excerpt":{"rendered":"<p><strong><a href=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/11\/womansittingtable_dollarphotoclub_76230797.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-45812\" src=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/11\/womansittingtable_dollarphotoclub_76230797-424x283.jpg\" alt=\"businesswoman sitting on table while talking with four coworkers\" width=\"424\" height=\"283\" srcset=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/11\/womansittingtable_dollarphotoclub_76230797-424x283.jpg 424w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/11\/womansittingtable_dollarphotoclub_76230797.jpg 300w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/11\/womansittingtable_dollarphotoclub_76230797.jpg 600w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/11\/womansittingtable_dollarphotoclub_76230797-849x567.jpg 849w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/11\/womansittingtable_dollarphotoclub_76230797.jpg 1600w\" sizes=\"(max-width: 424px) 100vw, 424px\" \/><\/a>two keys: education and incentives.<\/strong><\/p>\n<p><i>by <\/i><a href=\"\/\/www.g005e.com\/?s=aquila&amp;post_type=product\"><i>august j. aquila<\/i><\/a><\/p>\n<p>cross selling in most firms just doesn&#8217;t work as well as it could. it is probably the most talked about process in accounting firms and, undoubtedly, one of the most frustrating.<\/p>\n<blockquote>\n<p><b>more:<\/b> <a href=\"\/\/www.g005e.com\/2019\/06\/03\/the-eternal-riddle-of-being-an-effective-leader\/\">the eternal riddle of being an effective leader<\/a> | <a href=\"\/\/www.g005e.com\/2019\/03\/31\/grissom-and-aquila-on-partner-performance-evaluations\/\">grissom and aquila on partner performance evaluations<\/a> | <a href=\"\/\/www.g005e.com\/2018\/04\/16\/gross-profit-professional-services-firm-opening-dialogue\/\">gross profit in a professional services firm: opening a dialogue<\/a> | <a href=\"\/\/www.g005e.com\/2017\/11\/08\/get-partners-accept-new-pricing-philosophy\/\">how to get partners to accept a new pricing philosophy<\/a> | <a href=\"\/\/www.g005e.com\/2017\/10\/11\/12-pricing-factors-beyond-cost\/\">12 pricing factors beyond cost<\/a><br \/>\n<strong><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-49700\" src=\"http:\/\/4f2bur4nuye2cgakm2rm61qk.wpengine.netdna-cdn.com\/wp-content\/uploads\/2016\/08\/yellow_key_clip_art-e1375897299811-36p-hi-1-e1470686574894.jpg\" alt=\"goprocpa.com\" width=\"39\" height=\"16\" \/><span style=\"color: #b79c00;\">exclusively for pro members. <\/span><\/strong><span style=\"color: #b79c00;\"><a style=\"color: #b79c00;\" href=\"\/\/www.g005e.com\/wp-login.php?redirect_to=\/\/www.g005e.com\/2019\/06\/09\/8-steps-to-make-cross-selling-work-for-your-firm\/\">log in here<\/a> or <a class=\"external\" style=\"color: #b79c00;\" href=\"http:\/\/goprocpa.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">2022世界杯足球排名 today<\/a>.<\/span><\/p>\n<\/blockquote>\n<p>firms constantly give referrals to attorneys, bankers, brokers and financial advisers, but giving a referral to a fellow partner or associate just doesn&#8217;t seem to happen. either firms don&#8217;t know how to do cross selling, or there are some other hidden reasons for the reluctance to give a referral to someone else in the firm. there is, of course, no miracle cure for this problem, but you can make cross selling more effective for your firm. here&#8217;s how.<br \/>\n <a href=\"\/\/www.g005e.com\/2019\/06\/09\/8-steps-to-make-cross-selling-work-for-your-firm\/#more-59812\" class=\"more-link\">read more &rarr;<\/a><\/p>\n<div class='shareinpost'>\n<ul class=\"socialwrap row\">\n<li class=\"icon_text\"><a  rel='nofollow'  target='_blank'  title='https:\/\/www.facebook.com'  href='http:\/\/www.facebook.com\/sharer.php?u=https%3a%2f%2fwww.g005e.com%2f2019%2f06%2f09%2f8-steps-to-make-cross-selling-work-for-your-firm%2f&amp;t=8+steps+to+make+cross-selling+work+for+your+firm'  ><img  src='//www.g005e.com/store/wp-json/wp/v2/posts/\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif'  height='24' width='24'  class='image-24' alt='facebook'  style='background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-300px 0px'   \/> <span class=\"head\">like this on facebook<\/span><\/a><\/li>\n<li class=\"icon_text\"><a  rel='nofollow'  target='_blank'  title='https:\/\/www.linkedin.com\/'  href='http:\/\/www.linkedin.com\/sharearticle?mini=true&amp;url=https%3a%2f%2fwww.g005e.com%2f2019%2f06%2f09%2f8-steps-to-make-cross-selling-work-for-your-firm%2f&amp;title=8+steps+to+make+cross-selling+work+for+your+firm&amp;summary=two+keys%3a+education+and+incentives.%0d%0a%0d%0aby+august+j.+aquila%0d%0a%0d%0across+selling+in+most+firms+just+doesn%27t+work+as+well+as+it+could.+it+is+probably+the+most+talked+about+process+in+accounting+firms+and%2c+undoubtedly%2c+one+of+the+most+frustrating.%0d%0amore%3a+the+eternal+riddle+of+being+an+effective+leader+%7c+grissom+and+aquila+on+'  ><img  src='//www.g005e.com/store/wp-json/wp/v2/posts/\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif'  height='24' width='24'  class='image-24' alt='linkedin'  style='background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-850px 0px'   \/> <span 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href=\"mailto:?subject=cpa%20trendlines%20:%208%20steps%20to%20make%20cross-selling%20work%20for%20your%20firm&amp;body=here's%20something%20worth%20seeing%20from%20\/\/www.g005e.com...\n\n\n\n%20%20\/\/www.g005e.com\/2019\/06\/09\/8-steps-to-make-cross-selling-work-for-your-firm\/\" title=\"email this: 8 steps to make cross-selling work for your firm \"><img loading=\"lazy\" decoding=\"async\" src=\"\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif\" height=\"24\"  width=\"24\" style=\"background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-275px 0px\" class=\"image-24\"  alt=\"email\" \/> <span class=\"head\">email this<\/span><\/a><\/li>\n<\/ul>\n<div class=\"clean\"><\/div>\n<\/p>\n<\/div>\n","protected":false},"author":1331,"featured_media":49056,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[1363,2271,3120],"tags":[],"class_list":["post-59812","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured","category-marketing","category-pro-member-exclusive","membership-content","access-restricted"],"acf":[],"yoast_head":"<!-- this site is optimized with the yoast seo plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>8 steps to make cross-selling work for your firm - 卡塔尔世界杯常规比赛时间<\/title>\n<meta name=\"description\" content=\"actionable intelligence for tax, accounting, and financial professionals\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"\/\/www.g005e.com\/2019\/06\/09\/8-steps-to-make-cross-selling-work-for-your-firm\/\" \/>\n<meta property=\"og:locale\" content=\"en_us\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"8 steps to make cross-selling work for your firm - 卡塔尔世界杯常规比赛时间\" \/>\n<meta property=\"og:description\" content=\"actionable intelligence for tax, accounting, and financial professionals\" \/>\n<meta property=\"og:url\" content=\"\/\/www.g005e.com\/2019\/06\/09\/8-steps-to-make-cross-selling-work-for-your-firm\/\" \/>\n<meta property=\"og:site_name\" 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