{"id":56708,"date":"2018-11-28t13:00:03","date_gmt":"2018-11-28t18:00:03","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/?p=56708"},"modified":"2018-12-16t16:14:16","modified_gmt":"2018-12-16t21:14:16","slug":"the-great-marketing-hoax","status":"publish","type":"post","link":"\/\/www.g005e.com\/2018\/11\/28\/the-great-marketing-hoax\/","title":{"rendered":"the great marketing hoax"},"content":{"rendered":"<p><strong><a href=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2018\/09\/man-comouter-desk-hammer-on-head-stress-defeat-depositphotos_21708723_xl-2015.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-56042\" src=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2018\/09\/man-comouter-desk-hammer-on-head-stress-defeat-depositphotos_21708723_xl-2015-424x283.jpg\" alt=\"//www.g005e.com/store/wp-json/wp/v2/posts/\" width=\"424\" height=\"283\" srcset=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2018\/09\/man-comouter-desk-hammer-on-head-stress-defeat-depositphotos_21708723_xl-2015-424x283.jpg 424w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2018\/09\/man-comouter-desk-hammer-on-head-stress-defeat-depositphotos_21708723_xl-2015.jpg 300w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2018\/09\/man-comouter-desk-hammer-on-head-stress-defeat-depositphotos_21708723_xl-2015-600x401.jpg 600w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2018\/09\/man-comouter-desk-hammer-on-head-stress-defeat-depositphotos_21708723_xl-2015-768x513.jpg 768w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2018\/09\/man-comouter-desk-hammer-on-head-stress-defeat-depositphotos_21708723_xl-2015-849x567.jpg 849w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2018\/09\/man-comouter-desk-hammer-on-head-stress-defeat-depositphotos_21708723_xl-2015.jpg 1600w\" sizes=\"(max-width: 424px) 100vw, 424px\" \/><\/a>dump &#8220;differentiation.&#8221; embrace profitability.<\/strong><\/p>\n<p><em>by frank stitely<\/em><br \/>\n<em><a href=\"\/\/www.g005e.com\/shop\/fs18rel\/\" target=\"_blank\" rel=\"noopener\">the relentless cpa<\/a><\/em><\/p>\n<blockquote><p>there are only two ways to succeed in a commodity market: 1. differentiate or 2. get really efficient.<\/p>\n<p><b>more:<\/b> <a href=\"\/\/www.g005e.com\/2018\/11\/21\/the-cure-for-commoditization\/\">the cure for commoditization<\/a> | <a href=\"\/\/www.g005e.com\/2018\/11\/13\/ruthlessly-efficient-workflow-management\/\">ruthlessly efficient workflow management<\/a> | <a href=\"\/\/www.g005e.com\/2017\/01\/27\/annual-tax-meeting-dead-clients-killed\/\">the annual tax meeting is dead. clients killed it.<\/a><br \/>\n<strong><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-49700\" src=\"http:\/\/4f2bur4nuye2cgakm2rm61qk.wpengine.netdna-cdn.com\/wp-content\/uploads\/2016\/08\/yellow_key_clip_art-e1375897299811-36p-hi-1-e1470686574894.jpg\" alt=\"goprocpa.com\" width=\"39\" height=\"16\" \/><span style=\"color: #b79c00;\">exclusively for pro members. <\/span><\/strong><span style=\"color: #b79c00;\"><a style=\"color: #b79c00;\" href=\"\/\/www.g005e.com\/wp-admin\">log in here<\/a> or <a class=\"external\" style=\"color: #b79c00;\" href=\"http:\/\/goprocpa.com\/\" target=\"_blank\" rel=\"noopener\">2022世界杯足球排名 today<\/a>.<\/span><\/p><\/blockquote>\n<p>if you\u2019ve been drinking the kool-aid from industry consultants who have never worked in cpa firms, you\u2019ll likely choose differentiation. when you differentiate, you get paid what you\u2019re worth \u2013 at least according to these experts.<\/p>\n<p>but let&#8217;s take a closer look.<\/p>\n<p> <a href=\"\/\/www.g005e.com\/2018\/11\/28\/the-great-marketing-hoax\/#more-56708\" class=\"more-link\">read more &rarr;<\/a><\/p>\n<div class='shareinpost'><ul class=\"socialwrap row\"><li class=\"icon_text\"><a  rel='nofollow'  target='_blank'  title='https:\/\/www.facebook.com'  href='http:\/\/www.facebook.com\/sharer.php?u=https%3a%2f%2fwww.g005e.com%2f2018%2f11%2f28%2fthe-great-marketing-hoax%2f&amp;t=the+great+marketing+hoax'  ><img  src='//www.g005e.com/store/wp-json/wp/v2/posts/\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif'  height='24' width='24'  class='image-24' alt='facebook'  style='background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-300px 0px'   \/> <span class=\"head\">like this on facebook<\/span><\/a><\/li><li class=\"icon_text\"><a  rel='nofollow'  target='_blank'  title='https:\/\/www.linkedin.com\/'  href='http:\/\/www.linkedin.com\/sharearticle?mini=true&amp;url=https%3a%2f%2fwww.g005e.com%2f2018%2f11%2f28%2fthe-great-marketing-hoax%2f&amp;title=the+great+marketing+hoax&amp;summary=dump+%22differentiation.%22+embrace+profitability.%0d%0a%0d%0aby+frank+stitely%0d%0athe+relentless+cpa%0d%0athere+are+only+two+ways+to+succeed+in+a+commodity+market%3a+1.+differentiate+or+2.+get+really+efficient.%0d%0a%0d%0amore%3a+the+cure+for+commoditization+%7c+ruthlessly+efficient+workflow+management+%7c+the+annual+tax+meeting+is+dead.+clients+killed'  ><img  src='//www.g005e.com/store/wp-json/wp/v2/posts/\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif'  height='24' width='24'  class='image-24' alt='linkedin'  style='background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-850px 0px'   \/> <span class=\"head\">share on linkedin<\/span><\/a><\/li><li class=\"icon_text\"><a  rel='nofollow'  target='_blank'  title='https:\/\/twitter.com\/'  href=\"http:\/\/twitter.com\/share?url=https%3a%2f%2fwww.g005e.com%2f2018%2f11%2f28%2fthe-great-marketing-hoax%2f&amp;text=%23cpa+link%3a++-+ via+%40cpa_trendlines\"  ><img  src='//www.g005e.com/store/wp-json/wp/v2/posts/\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif'  height='24' width='24'  class='image-24' alt='twitter'  style='background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-1625px 0px'   \/> <span class=\"head\">tweet this item<\/span><\/a><\/li><li class=\"icon_text\"><a rel=\"_self\" href=\"mailto:?subject=cpa%20trendlines%20:%20the%20great%20marketing%20hoax&amp;body=here's%20something%20worth%20seeing%20from%20\/\/www.g005e.com...\r\n\r\n\r\n\r\n%20%20\/\/www.g005e.com\/2018\/11\/28\/the-great-marketing-hoax\/\" title=\"email this: the great marketing hoax \"><img loading=\"lazy\" decoding=\"async\" src=\"\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif\" height=\"24\"  width=\"24\" style=\"background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-275px 0px\" class=\"image-24\"  alt=\"email\" \/> <span class=\"head\">email this<\/span><\/a><\/li><\/ul><div class=\"clean\"><\/div> <\/div>","protected":false},"excerpt":{"rendered":"<p><strong><a href=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2018\/09\/man-comouter-desk-hammer-on-head-stress-defeat-depositphotos_21708723_xl-2015.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-56042\" src=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2018\/09\/man-comouter-desk-hammer-on-head-stress-defeat-depositphotos_21708723_xl-2015-424x283.jpg\" alt=\"//www.g005e.com/store/wp-json/wp/v2/posts/\" width=\"424\" height=\"283\" srcset=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2018\/09\/man-comouter-desk-hammer-on-head-stress-defeat-depositphotos_21708723_xl-2015-424x283.jpg 424w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2018\/09\/man-comouter-desk-hammer-on-head-stress-defeat-depositphotos_21708723_xl-2015.jpg 300w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2018\/09\/man-comouter-desk-hammer-on-head-stress-defeat-depositphotos_21708723_xl-2015-600x401.jpg 600w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2018\/09\/man-comouter-desk-hammer-on-head-stress-defeat-depositphotos_21708723_xl-2015-768x513.jpg 768w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2018\/09\/man-comouter-desk-hammer-on-head-stress-defeat-depositphotos_21708723_xl-2015-849x567.jpg 849w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2018\/09\/man-comouter-desk-hammer-on-head-stress-defeat-depositphotos_21708723_xl-2015.jpg 1600w\" sizes=\"(max-width: 424px) 100vw, 424px\" \/><\/a>dump &#8220;differentiation.&#8221; embrace profitability.<\/strong><\/p>\n<p><em>by frank stitely<\/em><br \/>\n<em><a href=\"\/\/www.g005e.com\/shop\/fs18rel\/\" target=\"_blank\" rel=\"noopener\">the relentless cpa<\/a><\/em><\/p>\n<blockquote>\n<p>there are only two ways to succeed in a commodity market: 1. differentiate or 2. get really efficient.<\/p>\n<p><b>more:<\/b> <a href=\"\/\/www.g005e.com\/2018\/11\/21\/the-cure-for-commoditization\/\">the cure for commoditization<\/a> | <a href=\"\/\/www.g005e.com\/2018\/11\/13\/ruthlessly-efficient-workflow-management\/\">ruthlessly efficient workflow management<\/a> | <a href=\"\/\/www.g005e.com\/2017\/01\/27\/annual-tax-meeting-dead-clients-killed\/\">the annual tax meeting is dead. clients killed it.<\/a><br \/>\n<strong><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-49700\" src=\"http:\/\/4f2bur4nuye2cgakm2rm61qk.wpengine.netdna-cdn.com\/wp-content\/uploads\/2016\/08\/yellow_key_clip_art-e1375897299811-36p-hi-1-e1470686574894.jpg\" alt=\"goprocpa.com\" width=\"39\" height=\"16\" \/><span style=\"color: #b79c00;\">exclusively for pro members. <\/span><\/strong><span style=\"color: #b79c00;\"><a style=\"color: #b79c00;\" href=\"\/\/www.g005e.com\/wp-admin\">log in here<\/a> or <a class=\"external\" style=\"color: #b79c00;\" href=\"http:\/\/goprocpa.com\/\" target=\"_blank\" rel=\"noopener\">2022世界杯足球排名 today<\/a>.<\/span><\/p>\n<\/blockquote>\n<p>if you\u2019ve been drinking the kool-aid from industry consultants who have never worked in cpa firms, you\u2019ll likely choose differentiation. when you differentiate, you get paid what you\u2019re worth \u2013 at least according to these experts.<\/p>\n<p>but let&#8217;s take a closer look.<\/p>\n<p> <a href=\"\/\/www.g005e.com\/2018\/11\/28\/the-great-marketing-hoax\/#more-56708\" class=\"more-link\">read more &rarr;<\/a><\/p>\n<div class='shareinpost'>\n<ul class=\"socialwrap row\">\n<li class=\"icon_text\"><a  rel='nofollow'  target='_blank'  title='https:\/\/www.facebook.com'  href='http:\/\/www.facebook.com\/sharer.php?u=https%3a%2f%2fwww.g005e.com%2f2018%2f11%2f28%2fthe-great-marketing-hoax%2f&amp;t=the+great+marketing+hoax'  ><img  src='//www.g005e.com/store/wp-json/wp/v2/posts/\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif'  height='24' width='24'  class='image-24' alt='facebook'  style='background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-300px 0px'   \/> <span class=\"head\">like this on facebook<\/span><\/a><\/li>\n<li class=\"icon_text\"><a  rel='nofollow'  target='_blank'  title='https:\/\/www.linkedin.com\/'  href='http:\/\/www.linkedin.com\/sharearticle?mini=true&amp;url=https%3a%2f%2fwww.g005e.com%2f2018%2f11%2f28%2fthe-great-marketing-hoax%2f&amp;title=the+great+marketing+hoax&amp;summary=dump+%22differentiation.%22+embrace+profitability.%0d%0a%0d%0aby+frank+stitely%0d%0athe+relentless+cpa%0d%0athere+are+only+two+ways+to+succeed+in+a+commodity+market%3a+1.+differentiate+or+2.+get+really+efficient.%0d%0a%0d%0amore%3a+the+cure+for+commoditization+%7c+ruthlessly+efficient+workflow+management+%7c+the+annual+tax+meeting+is+dead.+clients+killed'  ><img  src='//www.g005e.com/store/wp-json/wp/v2/posts/\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif'  height='24' width='24'  class='image-24' alt='linkedin'  style='background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-850px 0px'   \/> <span class=\"head\">share on linkedin<\/span><\/a><\/li>\n<li class=\"icon_text\"><a  rel='nofollow'  target='_blank'  title='https:\/\/twitter.com\/'  href=\"http:\/\/twitter.com\/share?url=https%3a%2f%2fwww.g005e.com%2f2018%2f11%2f28%2fthe-great-marketing-hoax%2f&amp;text=%23cpa+link%3a++-+ via+%40cpa_trendlines\"  ><img  src='//www.g005e.com/store/wp-json/wp/v2/posts/\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif'  height='24' width='24'  class='image-24' alt='twitter'  style='background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-1625px 0px'   \/> <span class=\"head\">tweet this item<\/span><\/a><\/li>\n<li class=\"icon_text\"><a rel=\"_self\" href=\"mailto:?subject=cpa%20trendlines%20:%20the%20great%20marketing%20hoax&amp;body=here's%20something%20worth%20seeing%20from%20\/\/www.g005e.com...\n\n\n\n%20%20\/\/www.g005e.com\/2018\/11\/28\/the-great-marketing-hoax\/\" title=\"email this: the great marketing hoax \"><img loading=\"lazy\" decoding=\"async\" src=\"\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif\" height=\"24\"  width=\"24\" style=\"background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-275px 0px\" class=\"image-24\"  alt=\"email\" \/> <span class=\"head\">email this<\/span><\/a><\/li>\n<\/ul>\n<div class=\"clean\"><\/div>\n<\/p>\n<\/div>\n","protected":false},"author":1362,"featured_media":56466,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[1363,1908,3120,3002],"tags":[],"class_list":["post-56708","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured","category-management","category-pro-member-exclusive","category-special","membership-content","access-restricted"],"acf":[],"yoast_head":"<!-- this site is optimized with the yoast seo plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>the great marketing hoax - 卡塔尔世界杯常规比赛时间<\/title>\n<meta name=\"description\" content=\"actionable intelligence for tax, accounting, and financial professionals\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"\/\/www.g005e.com\/2018\/11\/28\/the-great-marketing-hoax\/\" \/>\n<meta property=\"og:locale\" content=\"en_us\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"the great marketing hoax - 卡塔尔世界杯常规比赛时间\" \/>\n<meta property=\"og:description\" content=\"actionable intelligence for tax, accounting, and financial professionals\" \/>\n<meta property=\"og:url\" content=\"\/\/www.g005e.com\/2018\/11\/28\/the-great-marketing-hoax\/\" \/>\n<meta property=\"og:site_name\" content=\"卡塔尔世界杯常规比赛时间\" \/>\n<meta property=\"article:publisher\" 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