{"id":56116,"date":"2018-09-22t01:07:00","date_gmt":"2018-09-22t05:07:00","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/?p=56116"},"modified":"2018-10-22t09:06:41","modified_gmt":"2018-10-22t13:06:41","slug":"what-the-value-pricers-get-wrong","status":"publish","type":"post","link":"\/\/www.g005e.com\/2018\/09\/22\/what-the-value-pricers-get-wrong\/","title":{"rendered":"what the value-pricers get wrong"},"content":{"rendered":"
and 5 ways to fix it.<\/strong><\/p>\n by frank stitely<\/em><\/p>\n beeeeeep.\u00a0 briiinnnnggg.\u00a0 boooooop.\u00a0 you reach over to turn off the alarm.<\/p>\n but it\u2019s not your alarm, and it\u2019s not 6 a.m. yet.\u00a0 it\u2019s the coffee maker.\u00a0 or is it the dishwasher?\u00a0 or the washing machine?\u00a0 it turns out to be a text message.\u00a0 you glance down at your smartphone, and you see 14 app notifications, 27 e-mails, and three texts.\u00a0 your smartwatch yells at you for not meeting your \u201cfitness\u201d goal yesterday.<\/p>\n by 6 a.m., half of humanity competes for your attention.\u00a0 every computer programmer on the planet believes his notifications rock your world.\u00a0 when everything beeps, do any of the beeps really matter?\u00a0 the rock group, chicago, wrote, \u201cdoes anybody really know what time it is?\u201d\u00a0 yes, it\u2019s time for another notification.<\/p>\n we don\u2019t suffer alone.\u00a0 our clients share our pain.<\/p><\/blockquote>\n the value pricing people tell us that we aren\u2019t selling time.\u00a0 but we are.\u00a0 we aren\u2019t selling our time.\u00a0 we are selling our clients\u2019 time \u2013 back to them.\u00a0 21st-century clients want perfect compliance, fast service, and a competitive price \u2013 as a start.\u00a0 most importantly, they want us to save them time.<\/p>\n