{"id":52292,"date":"2017-08-23t05:01:19","date_gmt":"2017-08-23t09:01:19","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/?p=52292"},"modified":"2019-09-14t19:24:20","modified_gmt":"2019-09-14t23:24:20","slug":"utility-value-affect-pricing","status":"publish","type":"post","link":"\/\/www.g005e.com\/2017\/08\/23\/utility-value-affect-pricing\/","title":{"rendered":"how utility and value affect pricing"},"content":{"rendered":"
<\/a>shift the focus away from the service provided, and think about the 8 kinds of utility. by august j. aquila<\/i> if indeed we believe the phrase “perception is reality,” then it is the client’s perception that is the only reality. ultimately, only a client can determine the value of your service, that is, the fee he or she is willing to pay. if the client perceives that he or she has received a benefit there will be some perceived value attached to the service.<\/p>\n more:<\/b> the four types of competition<\/a> | how demand affects pricing<\/a> | how to shift from production to marketing orientation<\/a> | how traditional fee methods hurt firms<\/a> consciously or unconsciously, the client’s determination of the correct fee for a service is related to two concepts: utility and value. let\u2019s look at these two concepts and how they apply to setting prices.
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\nprice it right<\/i><\/a><\/p>\n
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