{"id":52284,"date":"2017-07-12t05:01:13","date_gmt":"2017-07-12t09:01:13","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/?p=52284"},"modified":"2019-11-04t07:50:44","modified_gmt":"2019-11-04t12:50:44","slug":"marketing-5-ps","status":"publish","type":"post","link":"\/\/www.g005e.com\/2017\/07\/12\/marketing-5-ps\/","title":{"rendered":"why pricing is the fifth ‘p’ in marketing plans"},"content":{"rendered":"

\"//www.g005e.com/store/wp-json/wp/v2/posts/\"<\/a>not 4. that’s old thinking.
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get the top trends in pricing today
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by august j. aquila
\nprice it right: valuing accounting services<\/a><\/i><\/p>\n

more than 40 years ago, in 1977, the landmark u.s. supreme court decision in bates & o’steen v. state bar of arizona, 433 u.s. 350 (1977) changed the accounting profession forever.<\/p>\n

more:<\/b> how to shift from production to marketing orientation<\/a> | 4 ways a production orientation can harm a firm<\/a> | price to get the maximum fee<\/a> | 7 issues in partner retirement planning<\/a> | is it time for a partner compensation checkup?<\/a> | 13 points of a good compensation plan<\/a> | 5 ways to keep your edge<\/a> | the toughest job in the world: managing an accounting practice<\/a> | how to become the firm of choice<\/a>
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that decision prompted accountants to pursue a wide range of marketing activities. and, ever since that eventful day, accountants have been struggling with the meaning of marketing and the impact of marketing on their practices.
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