{"id":52063,"date":"2017-05-31t05:00:29","date_gmt":"2017-05-31t09:00:29","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/?p=52063"},"modified":"2023-07-07t11:58:09","modified_gmt":"2023-07-07t15:58:09","slug":"why-value-pricing","status":"publish","type":"post","link":"\/\/www.g005e.com\/2017\/05\/31\/why-value-pricing\/","title":{"rendered":"why value pricing?"},"content":{"rendered":"<p><strong><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-52065 size-full\" src=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2017\/05\/womanairlinedepartureschedule_adobestock_85240762.jpeg\" alt=\"woman checking a departure board at an airport\" width=\"648\" height=\"432\" srcset=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2017\/05\/womanairlinedepartureschedule_adobestock_85240762.jpeg 160w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2017\/05\/womanairlinedepartureschedule_adobestock_85240762.jpeg 300w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2017\/05\/womanairlinedepartureschedule_adobestock_85240762.jpeg 600w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2017\/05\/womanairlinedepartureschedule_adobestock_85240762-424x283.jpeg 424w\" sizes=\"(max-width: 648px) 100vw, 648px\" \/>compare accounting firms to airlines.<\/strong><\/p>\n<p><i>by august j. aquila<\/i><\/p>\n<p>it is hard to believe that it has been over 25 years since i first wrote about pricing accounting services. much has changed in the accounting profession, the world, and in my personal life.<\/p>\n<blockquote><p><b>more august aquila:<\/b> <a href=\"\/\/www.g005e.com\/2017\/05\/24\/6-questions-planning-succession\/\">6 questions for planning your succession<\/a> | <a href=\"\/\/www.g005e.com\/2017\/05\/17\/7-issues-partner-retirement-planning\/\">7 issues in partner retirement planning<\/a> | <a href=\"\/\/www.g005e.com\/2017\/04\/19\/time-partner-compensation-checkup\/\">is it time for a partner compensation checkup?<\/a> | <a href=\"\/\/www.g005e.com\/2017\/03\/29\/13-points-good-compensation-plan\/\">13 points of a good compensation plan<\/a> | <a href=\"\/\/www.g005e.com\/2017\/02\/08\/5-ways-keep-edge\/\">5 ways to keep your edge<\/a> | <a href=\"\/\/www.g005e.com\/2016\/12\/09\/become-firm-choice\/\">how to become the firm of choice<\/a><br \/>\n<strong><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-49700 size-full\" src=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/08\/yellow_key_clip_art-e1375897299811-36p-hi-1-e1603911598474.jpg\" alt=\"goprocpa.com\" width=\"39\" height=\"16\" \/><span style=\"color: #b79c00;\">exclusively for pro members. <\/span><\/strong><span style=\"color: #b79c00;\"><a style=\"color: #b79c00;\" href=\"\/\/www.g005e.com\/wp-login.php?redirect_to=\/\/www.g005e.com\/2017\/05\/31\/why-value-pricing\/\">log in here<\/a> or <a class=\"external\" style=\"color: #b79c00;\" href=\"http:\/\/goprocpa.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">2022世界杯足球排名 today<\/a>.<\/span><\/p><\/blockquote>\n<p>technology is now a driving force in the profession, professional marketing is well established and accepted by firms, the united kingdom voted to leave the european union (brexit) and donald trump was elected president of the united states of america.<\/p>\n<p>i have moved away from the marketing and business development for professional service firms to be a leader in the area of mergers and acquisitions, leadership development, compensation design, and change management.<br \/>\n <a href=\"\/\/www.g005e.com\/2017\/05\/31\/why-value-pricing\/#more-52063\" class=\"more-link\">read more &rarr;<\/a><\/p>\n<div class='shareinpost'><ul 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pricing? \"><img loading=\"lazy\" decoding=\"async\" src=\"\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif\" height=\"24\"  width=\"24\" style=\"background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-275px 0px\" class=\"image-24\"  alt=\"email\" \/> <span class=\"head\">email this<\/span><\/a><\/li><\/ul><div class=\"clean\"><\/div> <\/div>","protected":false},"excerpt":{"rendered":"<p><strong><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-52065 size-full\" src=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2017\/05\/womanairlinedepartureschedule_adobestock_85240762.jpeg\" alt=\"woman checking a departure board at an airport\" width=\"648\" height=\"432\" srcset=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2017\/05\/womanairlinedepartureschedule_adobestock_85240762.jpeg 160w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2017\/05\/womanairlinedepartureschedule_adobestock_85240762.jpeg 300w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2017\/05\/womanairlinedepartureschedule_adobestock_85240762.jpeg 600w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2017\/05\/womanairlinedepartureschedule_adobestock_85240762-424x283.jpeg 424w\" sizes=\"(max-width: 648px) 100vw, 648px\" \/>compare accounting firms to airlines.<\/strong><\/p>\n<p><i>by august j. aquila<\/i><\/p>\n<p>it is hard to believe that it has been over 25 years since i first wrote about pricing accounting services. much has changed in the accounting profession, the world, and in my personal life.<\/p>\n<blockquote>\n<p><b>more august aquila:<\/b> <a href=\"\/\/www.g005e.com\/2017\/05\/24\/6-questions-planning-succession\/\">6 questions for planning your succession<\/a> | <a href=\"\/\/www.g005e.com\/2017\/05\/17\/7-issues-partner-retirement-planning\/\">7 issues in partner retirement planning<\/a> | <a href=\"\/\/www.g005e.com\/2017\/04\/19\/time-partner-compensation-checkup\/\">is it time for a partner compensation checkup?<\/a> | <a href=\"\/\/www.g005e.com\/2017\/03\/29\/13-points-good-compensation-plan\/\">13 points of a good compensation plan<\/a> | <a href=\"\/\/www.g005e.com\/2017\/02\/08\/5-ways-keep-edge\/\">5 ways to keep your edge<\/a> | <a href=\"\/\/www.g005e.com\/2016\/12\/09\/become-firm-choice\/\">how to become the firm of choice<\/a><br \/>\n<strong><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-49700 size-full\" src=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/08\/yellow_key_clip_art-e1375897299811-36p-hi-1-e1603911598474.jpg\" alt=\"goprocpa.com\" width=\"39\" height=\"16\" \/><span style=\"color: #b79c00;\">exclusively for pro members. <\/span><\/strong><span style=\"color: #b79c00;\"><a style=\"color: #b79c00;\" href=\"\/\/www.g005e.com\/wp-login.php?redirect_to=\/\/www.g005e.com\/2017\/05\/31\/why-value-pricing\/\">log in here<\/a> or <a class=\"external\" style=\"color: #b79c00;\" href=\"http:\/\/goprocpa.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">2022世界杯足球排名 today<\/a>.<\/span><\/p>\n<\/blockquote>\n<p>technology is now a driving force in the profession, professional marketing is well established and accepted by firms, the united kingdom voted to leave the european union (brexit) and donald trump was elected president of the united states of america.<\/p>\n<p>i have moved away from the marketing and business development for professional service firms to be a leader in the area of mergers and acquisitions, leadership development, compensation design, and change management.<br \/>\n <a href=\"\/\/www.g005e.com\/2017\/05\/31\/why-value-pricing\/#more-52063\" class=\"more-link\">read more &rarr;<\/a><\/p>\n<div class='shareinpost'>\n<ul class=\"socialwrap row\">\n<li class=\"icon_text\"><a  rel='nofollow'  target='_blank'  title='https:\/\/www.facebook.com'  href='http:\/\/www.facebook.com\/sharer.php?u=https%3a%2f%2fwww.g005e.com%2f2017%2f05%2f31%2fwhy-value-pricing%2f&amp;t=why+value+pricing%3f'  ><img  src='//www.g005e.com/store/wp-json/wp/v2/posts/\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif'  height='24' width='24'  class='image-24' alt='facebook'  style='background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-300px 0px'   \/> <span class=\"head\">like this on facebook<\/span><\/a><\/li>\n<li class=\"icon_text\"><a  rel='nofollow'  target='_blank'  title='https:\/\/www.linkedin.com\/'  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class=\"clean\"><\/div>\n<\/p>\n<\/div>\n","protected":false},"author":1331,"featured_media":49056,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[2274,3120],"tags":[728],"class_list":["post-52063","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pricing","category-pro-member-exclusive","tag-value-pricing","membership-content","access-restricted"],"acf":[],"yoast_head":"<!-- this site is optimized with the yoast seo plugin v21.5 - 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