{"id":52038,"date":"2017-05-28t10:37:11","date_gmt":"2017-05-28t14:37:11","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/?p=52038"},"modified":"2018-08-28t07:49:48","modified_gmt":"2018-08-28t11:49:48","slug":"create-marketing-plan","status":"publish","type":"post","link":"\/\/www.g005e.com\/2017\/05\/28\/create-marketing-plan\/","title":{"rendered":"create your marketing plan"},"content":{"rendered":"<p><strong><a href=\"\/\/www.g005e.com\/2017\/05\/26\/create-your-marketing-plan\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-52041 size-full\" src=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2017\/05\/quote_leyva_trustsale.png\" alt=\"sandi leyva: &quot;if the trust isn\u2019t there, neither is the sale.&quot;\" width=\"361\" height=\"283\" srcset=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2017\/05\/quote_leyva_trustsale.png 361w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2017\/05\/quote_leyva_trustsale.png 300w\" sizes=\"(max-width: 361px) 100vw, 361px\" \/><\/a>the 13 channels you have &#8230; but you won&#8217;t need all of them.<br \/>\n<\/strong><\/p>\n<p><i>by sandi leyva<\/i><\/p>\n<p>once you know the type of client you want to go after and the number of new clients you need to get, you can begin on your marketing plan.<\/p>\n<blockquote><p><b>more small firm growth strategies:<\/b> <a href=\"\/\/www.g005e.com\/2017\/05\/19\/determine-ideal-client\/\">how to determine your ideal client<\/a> | <a href=\"\/\/www.g005e.com\/2017\/05\/12\/build-revenue-plan-reverse\/\">build your revenue plan in reverse<\/a> | <a href=\"\/\/www.g005e.com\/2017\/04\/07\/5-fast-easy-ways-turn-annual-clients-year-round-clients\/\">5 fast, easy ways to turn annual clients into year-round clients<\/a> | <a href=\"\/\/www.g005e.com\/2017\/03\/19\/teach-financial-literacy\/\">how to teach financial literacy<\/a> | <a href=\"\/\/www.g005e.com\/2016\/11\/25\/how-to-keep-current\/\">how to keep current<\/a> | <a href=\"\/\/www.g005e.com\/2016\/08\/31\/10-ways-boost\/\">10 easy tips to boost your business cash flow<\/a> | <a href=\"\/\/www.g005e.com\/2016\/07\/06\/46433\/\">how to fire a client<\/a> | <a href=\"\/\/www.g005e.com\/2016\/01\/14\/how-to-manage-client-expectations\/\">how to manage client expectations<\/a><br \/>\n<strong><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-49700\" src=\"http:\/\/4f2bur4nuye2cgakm2rm61qk.wpengine.netdna-cdn.com\/wp-content\/uploads\/2016\/08\/yellow_key_clip_art-e1375897299811-36p-hi-1-e1470686574894.jpg\" alt=\"goprocpa.com\" width=\"39\" height=\"16\" \/><span style=\"color: #b79c00\">exclusively for pro members. <\/span><\/strong><span style=\"color: #b79c00\"><a style=\"color: #b79c00\" href=\"\/\/www.g005e.com\/wp-login.php?redirect_to=\/\/www.g005e.com\/2017\/05\/28\/create-marketing-plan\/\">log in here<\/a> or <a class=\"external\" style=\"color: #b79c00\" href=\"http:\/\/goprocpa.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">2022世界杯足球排名 today<\/a>.<\/span><\/p><\/blockquote>\n<p>there are simply two steps:<\/p>\n<ul>\n<li>deciding which channels you\u2019ll be using, then seeing how many clients you can get per channel<\/li>\n<li>converting the number of clients you need into the number of leads you need in order to close the correct number of clients. you won\u2019t get a \u201cyes\u201d for every lead you attract, so you\u2019ll need more leads than clients to make your number. the difference is your close ratio. and it varies for each channel you use.<\/li>\n<\/ul>\n<p> <a href=\"\/\/www.g005e.com\/2017\/05\/28\/create-marketing-plan\/#more-52038\" class=\"more-link\">read more &rarr;<\/a><\/p>\n<div class='shareinpost'><ul class=\"socialwrap row\"><li class=\"icon_text\"><a  rel='nofollow'  target='_blank'  title='https:\/\/www.facebook.com'  href='http:\/\/www.facebook.com\/sharer.php?u=https%3a%2f%2fwww.g005e.com%2f2017%2f05%2f28%2fcreate-marketing-plan%2f&amp;t=create+your+marketing+plan'  ><img  src='//www.g005e.com/store/wp-json/wp/v2/posts/\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif'  height='24' width='24'  class='image-24' alt='facebook'  style='background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-300px 0px'   \/> <span class=\"head\">like this on facebook<\/span><\/a><\/li><li class=\"icon_text\"><a  rel='nofollow'  target='_blank'  title='https:\/\/www.linkedin.com\/'  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linkedin<\/span><\/a><\/li><li class=\"icon_text\"><a  rel='nofollow'  target='_blank'  title='https:\/\/twitter.com\/'  href=\"http:\/\/twitter.com\/share?url=https%3a%2f%2fwww.g005e.com%2f2017%2f05%2f28%2fcreate-marketing-plan%2f&amp;text=%23cpa+link%3a++-+ via+%40cpa_trendlines\"  ><img  src='//www.g005e.com/store/wp-json/wp/v2/posts/\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif'  height='24' width='24'  class='image-24' alt='twitter'  style='background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-1625px 0px'   \/> <span class=\"head\">tweet this item<\/span><\/a><\/li><li class=\"icon_text\"><a rel=\"_self\" href=\"mailto:?subject=cpa%20trendlines%20:%20create%20your%20marketing%20plan&amp;body=here's%20something%20worth%20seeing%20from%20\/\/www.g005e.com...\r\n\r\n\r\n\r\n%20%20\/\/www.g005e.com\/2017\/05\/28\/create-marketing-plan\/\" title=\"email this: create your marketing plan \"><img loading=\"lazy\" decoding=\"async\" src=\"\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif\" height=\"24\"  width=\"24\" style=\"background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-275px 0px\" class=\"image-24\"  alt=\"email\" \/> <span class=\"head\">email this<\/span><\/a><\/li><\/ul><div class=\"clean\"><\/div> <\/div>","protected":false},"excerpt":{"rendered":"<p><strong><a href=\"\/\/www.g005e.com\/2017\/05\/26\/create-your-marketing-plan\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-52041 size-full\" src=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2017\/05\/quote_leyva_trustsale.png\" alt=\"sandi leyva: &quot;if the trust isn\u2019t there, neither is the sale.&quot;\" width=\"361\" height=\"283\" srcset=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2017\/05\/quote_leyva_trustsale.png 361w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2017\/05\/quote_leyva_trustsale.png 300w\" sizes=\"(max-width: 361px) 100vw, 361px\" \/><\/a>the 13 channels you have &#8230; but you won&#8217;t need all of them.<br \/>\n<\/strong><\/p>\n<p><i>by sandi leyva<\/i><\/p>\n<p>once you know the type of client you want to go after and the number of new clients you need to get, you can begin on your marketing plan.<\/p>\n<blockquote>\n<p><b>more small firm growth strategies:<\/b> <a href=\"\/\/www.g005e.com\/2017\/05\/19\/determine-ideal-client\/\">how to determine your ideal client<\/a> | <a href=\"\/\/www.g005e.com\/2017\/05\/12\/build-revenue-plan-reverse\/\">build your revenue plan in reverse<\/a> | <a href=\"\/\/www.g005e.com\/2017\/04\/07\/5-fast-easy-ways-turn-annual-clients-year-round-clients\/\">5 fast, easy ways to turn annual clients into year-round clients<\/a> | <a href=\"\/\/www.g005e.com\/2017\/03\/19\/teach-financial-literacy\/\">how to teach financial literacy<\/a> | <a href=\"\/\/www.g005e.com\/2016\/11\/25\/how-to-keep-current\/\">how to keep current<\/a> | <a href=\"\/\/www.g005e.com\/2016\/08\/31\/10-ways-boost\/\">10 easy tips to boost your business cash flow<\/a> | <a href=\"\/\/www.g005e.com\/2016\/07\/06\/46433\/\">how to fire a client<\/a> | <a href=\"\/\/www.g005e.com\/2016\/01\/14\/how-to-manage-client-expectations\/\">how to manage client expectations<\/a><br \/>\n<strong><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-49700\" src=\"http:\/\/4f2bur4nuye2cgakm2rm61qk.wpengine.netdna-cdn.com\/wp-content\/uploads\/2016\/08\/yellow_key_clip_art-e1375897299811-36p-hi-1-e1470686574894.jpg\" alt=\"goprocpa.com\" width=\"39\" height=\"16\" \/><span style=\"color: #b79c00\">exclusively for pro members. <\/span><\/strong><span style=\"color: #b79c00\"><a style=\"color: #b79c00\" href=\"\/\/www.g005e.com\/wp-login.php?redirect_to=\/\/www.g005e.com\/2017\/05\/28\/create-marketing-plan\/\">log in here<\/a> or <a class=\"external\" style=\"color: #b79c00\" href=\"http:\/\/goprocpa.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">2022世界杯足球排名 today<\/a>.<\/span><\/p>\n<\/blockquote>\n<p>there are simply two steps:<\/p>\n<ul>\n<li>deciding which channels you\u2019ll be using, then seeing how many clients you can get per channel<\/li>\n<li>converting the number of clients you need into the number of leads you need in order to close the correct number of clients. you won\u2019t get a \u201cyes\u201d for every lead you attract, so you\u2019ll need more leads than clients to make your number. the difference is your close ratio. and it varies for each channel you use.<\/li>\n<\/ul>\n<p> <a href=\"\/\/www.g005e.com\/2017\/05\/28\/create-marketing-plan\/#more-52038\" class=\"more-link\">read more &rarr;<\/a><\/p>\n<div class='shareinpost'>\n<ul class=\"socialwrap row\">\n<li class=\"icon_text\"><a  rel='nofollow'  target='_blank'  title='https:\/\/www.facebook.com'  href='http:\/\/www.facebook.com\/sharer.php?u=https%3a%2f%2fwww.g005e.com%2f2017%2f05%2f28%2fcreate-marketing-plan%2f&amp;t=create+your+marketing+plan'  ><img  src='//www.g005e.com/store/wp-json/wp/v2/posts/\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif'  height='24' width='24'  class='image-24' alt='facebook'  style='background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-300px 0px'   \/> <span class=\"head\">like this on facebook<\/span><\/a><\/li>\n<li class=\"icon_text\"><a  rel='nofollow'  target='_blank'  title='https:\/\/www.linkedin.com\/'  href='http:\/\/www.linkedin.com\/sharearticle?mini=true&amp;url=https%3a%2f%2fwww.g005e.com%2f2017%2f05%2f28%2fcreate-marketing-plan%2f&amp;title=create+your+marketing+plan&amp;summary=the+13+channels+you+have+...+but+you+won%27t+need+all+of+them.%0d%0a%0d%0a%0d%0aby+sandi+leyva%0d%0a%0d%0aonce+you+know+the+type+of+client+you+want+to+go+after+and+the+number+of+new+clients+you+need+to+get%2c+you+can+begin+on+your+marketing+plan.%0d%0amore+small+firm+growth+strategies%3a+how+to+determine+your+ideal+client+%7c+build+your+revenue+plan+'  ><img  src='//www.g005e.com/store/wp-json/wp/v2/posts/\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif'  height='24' width='24'  class='image-24' alt='linkedin'  style='background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-850px 0px'   \/> <span class=\"head\">share on linkedin<\/span><\/a><\/li>\n<li class=\"icon_text\"><a  rel='nofollow'  target='_blank'  title='https:\/\/twitter.com\/'  href=\"http:\/\/twitter.com\/share?url=https%3a%2f%2fwww.g005e.com%2f2017%2f05%2f28%2fcreate-marketing-plan%2f&amp;text=%23cpa+link%3a++-+ via+%40cpa_trendlines\"  ><img  src='//www.g005e.com/store/wp-json/wp/v2/posts/\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif'  height='24' width='24'  class='image-24' alt='twitter'  style='background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-1625px 0px'   \/> <span class=\"head\">tweet this item<\/span><\/a><\/li>\n<li class=\"icon_text\"><a rel=\"_self\" href=\"mailto:?subject=cpa%20trendlines%20:%20create%20your%20marketing%20plan&amp;body=here's%20something%20worth%20seeing%20from%20\/\/www.g005e.com...\n\n\n\n%20%20\/\/www.g005e.com\/2017\/05\/28\/create-marketing-plan\/\" title=\"email this: create your marketing plan \"><img loading=\"lazy\" decoding=\"async\" src=\"\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif\" height=\"24\"  width=\"24\" style=\"background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-275px 0px\" class=\"image-24\"  alt=\"email\" \/> <span class=\"head\">email this<\/span><\/a><\/li>\n<\/ul>\n<div class=\"clean\"><\/div>\n<\/p>\n<\/div>\n","protected":false},"author":1345,"featured_media":47752,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[3120,2295],"tags":[1056,6,79,114,822],"class_list":["post-52038","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pro-member-exclusive","category-solo","tag-entrepreneur","tag-bsg-business-builder","tag-marketing","tag-small-firm","tag-solo","membership-content","access-restricted"],"acf":[],"yoast_head":"<!-- this site is optimized with the yoast seo plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>create your marketing plan - 卡塔尔世界杯常规比赛时间<\/title>\n<meta name=\"description\" content=\"actionable intelligence for tax, accounting, and financial professionals\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"\/\/www.g005e.com\/2017\/05\/28\/create-marketing-plan\/\" \/>\n<meta property=\"og:locale\" content=\"en_us\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"create your marketing plan - 卡塔尔世界杯常规比赛时间\" \/>\n<meta property=\"og:description\" content=\"actionable intelligence for tax, accounting, and financial professionals\" \/>\n<meta property=\"og:url\" content=\"\/\/www.g005e.com\/2017\/05\/28\/create-marketing-plan\/\" \/>\n<meta property=\"og:site_name\" content=\"卡塔尔世界杯常规比赛时间\" \/>\n<meta property=\"article:publisher\" 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