{"id":52025,"date":"2017-05-25t05:00:49","date_gmt":"2017-05-25t09:00:49","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/?p=52025"},"modified":"2017-05-31t10:32:07","modified_gmt":"2017-05-31t14:32:07","slug":"value-proposition-truly-isnt","status":"publish","type":"post","link":"\/\/www.g005e.com\/2017\/05\/25\/value-proposition-truly-isnt\/","title":{"rendered":"what a value proposition truly is (and isn’t)"},"content":{"rendered":"
<\/a>do it right and win in 4 key areas.<\/strong><\/p>\n by domenick j. esposito<\/i><\/p>\n it is a myth that pricing is the main reason a cpa firm loses clients or proposals.<\/p>\n more on strategic planning: <\/b>the importance of m&a culture due diligence<\/a> | get your money\u2019s worth from non-billable time<\/a> | stay independent but keep looking upward<\/a> | ineffective partners and how to address them<\/a> | the dangers of low-hanging fruit<\/a> | 10 common leadership traps<\/a> | expand your national and global geographic reach<\/a> price is a one-dimensional sales pitch \u2013 your firm is either the lowest price or you\u2019re not \u2013 end of the story and end of the sales pitch.
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