{"id":51374,"date":"2017-03-17t05:00:42","date_gmt":"2017-03-17t09:00:42","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/?p=51374"},"modified":"2022-01-10t13:51:34","modified_gmt":"2022-01-10t18:51:34","slug":"job-titles-can-rebrand-firm","status":"publish","type":"post","link":"\/\/www.g005e.com\/2017\/03\/17\/job-titles-can-rebrand-firm\/","title":{"rendered":"how job titles can rebrand your firm"},"content":{"rendered":"

\"hitendra<\/a>new titles can attract more clients, talent and social visibility.<\/strong><\/p>\n

by hitendra patil<\/i>
\naccountaneur<\/i><\/a><\/p>\n

i read with interest ed mendlowitz\u2019s recent post \u201cwhat\u2019s in a title?\u201d<\/p>\n

i wondered:<\/p>\n

    \n
  1. why are the job titles in accounting firms what they are?<\/li>\n
  2. how did they come into existence?<\/li>\n
  3. what was the purpose of designing the job titles currently in vogue across the accounting profession?<\/li>\n<\/ol>\n

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    most likely, it is industry practice that creates the sameness in job titles. ironically, management gurus tell us to differentiate, yet we resort to sameness!
    \n     read more →<\/a><\/p>\n