{"id":50212,"date":"2016-10-19t05:00:23","date_gmt":"2016-10-19t09:00:23","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/?p=50212"},"modified":"2017-07-20t05:04:01","modified_gmt":"2017-07-20t09:04:01","slug":"use-social-media-analytics","status":"publish","type":"post","link":"\/\/www.g005e.com\/2016\/10\/19\/use-social-media-analytics\/","title":{"rendered":"how to use social media analytics"},"content":{"rendered":"

\"confident<\/a>plus 8 specific steps to take.<\/strong><\/p>\n

by becky livingston<\/i>
\nthe accountant\u2019s social media handbook<\/i><\/a><\/p>\n

social media presents communicators with an unparalleled ability to measure and track a deluge of data in order to derive insights on the effectiveness of their campaigns. this has made analytics one of the most critical tools in the social media marketer’s arsenal.<\/p>\n

more on social media:<\/b> how social media affects seo<\/a> | content categories and how to leverage them<\/a> | how to manage social media in 22 minutes a day<\/a> | how to schedule and manage social media activity<\/a> | which social media should you use?<\/a> | what is social media?<\/a>
\n\"goprocpa.com\"exclusively for pro members. <\/span><\/strong>log in here<\/a> or 2022世界杯足球排名 today<\/a>.<\/span><\/p><\/blockquote>\n

according to technopedia<\/a>, social media analytics is an \u201capproach of collecting data from social media sites and blogs and evaluating that data to make business decisions.\u201d
\n
\nit is also used to gauge real-time decisions, sentiments, consumer choices and intention for a brand and\/or product.<\/p>\n

key performance indicators (kpis)<\/h3>\n

have you ever wondered what you really need to measure in order to gauge your success on social networks? the social conundrum is that we often find it hard to report on the success of given initiatives, while at moments we get overwhelmed with a stream of stats and indicators, struggling to make sense of it all. below is a list of key performance indicators, for several of the major platforms that you could be measuring.<\/p>\n

facebook<\/strong><\/p>\n

while the data can be sliced and diced per day, per week or per the past 28 days, i tend to prefer the more aggregated view (28 days) in order to compare on a month-per-month basis.<\/p>\n

most of these metrics are provided when you extract a report, either at page level or post level, for a facebook company page. each of the analytics below is a common kpi. what you want to do is tie those directly to a business goal.<\/p>\n