{"id":50199,"date":"2016-10-24t05:01:10","date_gmt":"2016-10-24t09:01:10","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/?p=50199"},"modified":"2018-08-29t07:57:48","modified_gmt":"2018-08-29t11:57:48","slug":"know-clients-want","status":"publish","type":"post","link":"\/\/www.g005e.com\/2016\/10\/24\/know-clients-want\/","title":{"rendered":"survey results: what clients really want"},"content":{"rendered":"<p><a href=\"\/\/www.g005e.com\/2016\/10\/24\/know-clients-want\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-50371 size-full\" src=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/10\/quote_nixon_timeallocation.png\" alt=\"rob nixon: we\u2019re all busy and time allocation is a priority, not a resource.\" width=\"390\" height=\"324\" srcset=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/10\/quote_nixon_timeallocation.png 390w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/10\/quote_nixon_timeallocation.png 300w\" sizes=\"(max-width: 390px) 100vw, 390px\" \/><\/a><strong>428 business owners surveyed: &#8220;what should your accountant do?&#8221;<\/strong><\/p>\n<p><i>by rob nixon<\/i><\/p>\n<p>there are two schools of thought on finding out what a customer wants and what they are prepared to pay for.<\/p>\n<blockquote><p><b>more on strategy:<\/b> <a href=\"\/\/www.g005e.com\/2016\/10\/17\/means-real-time-accountant\/\">what it means to be a real-time accountant<\/a> | <a href=\"\/\/www.g005e.com\/2016\/10\/10\/goal-big-enough\/\">are your goals big enough?<\/a> | <a href=\"\/\/www.g005e.com\/2016\/09\/12\/compliance-is-a-commodity\/\">finding new opportunity in compliance services<\/a> | <a href=\"\/\/www.g005e.com\/2016\/08\/22\/offshoring-shaking-accounting\/\">how offshoring is shaking up accounting<\/a> | <a href=\"\/\/www.g005e.com\/2016\/08\/16\/profession-disrupted-compliance-commoditized\/\">the profession disrupted: compliance commoditized<\/a><br \/>\n<strong><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-49700\" src=\"http:\/\/4f2bur4nuye2cgakm2rm61qk.wpengine.netdna-cdn.com\/wp-content\/uploads\/2016\/08\/yellow_key_clip_art-e1375897299811-36p-hi-1-e1470686574894.jpg\" alt=\"goprocpa.com\" width=\"39\" height=\"16\" \/><span style=\"color: #b79c00\">exclusively for pro members. <\/span><\/strong><span style=\"color: #b79c00\"><a style=\"color: #b79c00\" href=\"\/\/www.g005e.com\/wp-login.php?redirect_to=\/\/www.g005e.com\/2016\/10\/24\/know-clients-want\/\">log in here<\/a> or <a class=\"external\" style=\"color: #b79c00\" href=\"http:\/\/goprocpa.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">2022世界杯足球排名 today<\/a>.<\/span><\/p><\/blockquote>\n<p><strong>the first i\u2019ll call the henry ford way.<\/strong> mr. ford (who founded the ford motor company) famously said that if he asked his customers what they wanted they would have said &#8220;a faster horse.&#8221; he didn\u2019t ask his customers what they wanted \u2013 instead, he designed something that they needed. however, the customer didn\u2019t know that they needed it yet.<br \/>\n <a href=\"\/\/www.g005e.com\/2016\/10\/24\/know-clients-want\/#more-50199\" class=\"more-link\">read more &rarr;<\/a><\/p>\n<div class='shareinpost'><ul class=\"socialwrap row\"><li class=\"icon_text\"><a  rel='nofollow'  target='_blank'  title='https:\/\/www.facebook.com'  href='http:\/\/www.facebook.com\/sharer.php?u=https%3a%2f%2fwww.g005e.com%2f2016%2f10%2f24%2fknow-clients-want%2f&amp;t=survey+results%3a+what+clients+really+want'  ><img  src='//www.g005e.com/store/wp-json/wp/v2/posts/\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif'  height='24' width='24'  class='image-24' alt='facebook'  style='background: transparent 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url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-1625px 0px'   \/> <span class=\"head\">tweet this item<\/span><\/a><\/li><li class=\"icon_text\"><a rel=\"_self\" href=\"mailto:?subject=cpa%20trendlines%20:%20survey%20results:%20what%20clients%20really%20want&amp;body=here's%20something%20worth%20seeing%20from%20\/\/www.g005e.com...\r\n\r\n\r\n\r\n%20%20\/\/www.g005e.com\/2016\/10\/24\/know-clients-want\/\" title=\"email this: survey results: what clients really want \"><img loading=\"lazy\" decoding=\"async\" src=\"\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif\" height=\"24\"  width=\"24\" style=\"background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-275px 0px\" class=\"image-24\"  alt=\"email\" \/> <span class=\"head\">email this<\/span><\/a><\/li><\/ul><div class=\"clean\"><\/div> <\/div>","protected":false},"excerpt":{"rendered":"<p><a href=\"\/\/www.g005e.com\/2016\/10\/24\/know-clients-want\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-50371 size-full\" src=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/10\/quote_nixon_timeallocation.png\" alt=\"rob nixon: we\u2019re all busy and time allocation is a priority, not a resource.\" width=\"390\" height=\"324\" srcset=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/10\/quote_nixon_timeallocation.png 390w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/10\/quote_nixon_timeallocation.png 300w\" sizes=\"(max-width: 390px) 100vw, 390px\" \/><\/a><strong>428 business owners surveyed: &#8220;what should your accountant do?&#8221;<\/strong><\/p>\n<p><i>by rob nixon<\/i><\/p>\n<p>there are two schools of thought on finding out what a customer wants and what they are prepared to pay for.<\/p>\n<blockquote>\n<p><b>more on strategy:<\/b> <a href=\"\/\/www.g005e.com\/2016\/10\/17\/means-real-time-accountant\/\">what it means to be a real-time accountant<\/a> | <a href=\"\/\/www.g005e.com\/2016\/10\/10\/goal-big-enough\/\">are your goals big enough?<\/a> | <a href=\"\/\/www.g005e.com\/2016\/09\/12\/compliance-is-a-commodity\/\">finding new opportunity in compliance services<\/a> | <a href=\"\/\/www.g005e.com\/2016\/08\/22\/offshoring-shaking-accounting\/\">how offshoring is shaking up accounting<\/a> | <a href=\"\/\/www.g005e.com\/2016\/08\/16\/profession-disrupted-compliance-commoditized\/\">the profession disrupted: compliance commoditized<\/a><br \/>\n<strong><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-49700\" src=\"http:\/\/4f2bur4nuye2cgakm2rm61qk.wpengine.netdna-cdn.com\/wp-content\/uploads\/2016\/08\/yellow_key_clip_art-e1375897299811-36p-hi-1-e1470686574894.jpg\" alt=\"goprocpa.com\" width=\"39\" height=\"16\" \/><span style=\"color: #b79c00\">exclusively for pro members. <\/span><\/strong><span style=\"color: #b79c00\"><a style=\"color: #b79c00\" href=\"\/\/www.g005e.com\/wp-login.php?redirect_to=\/\/www.g005e.com\/2016\/10\/24\/know-clients-want\/\">log in here<\/a> or <a class=\"external\" style=\"color: #b79c00\" href=\"http:\/\/goprocpa.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">2022世界杯足球排名 today<\/a>.<\/span><\/p>\n<\/blockquote>\n<p><strong>the first i\u2019ll call the henry ford way.<\/strong> mr. ford (who founded the ford motor company) famously said that if he asked his customers what they wanted they would have said &#8220;a faster horse.&#8221; he didn\u2019t ask his customers what they wanted \u2013 instead, he designed something that they needed. however, the customer didn\u2019t know that they needed it yet.<br \/>\n <a href=\"\/\/www.g005e.com\/2016\/10\/24\/know-clients-want\/#more-50199\" class=\"more-link\">read more &rarr;<\/a><\/p>\n<div class='shareinpost'>\n<ul class=\"socialwrap row\">\n<li class=\"icon_text\"><a  rel='nofollow'  target='_blank'  title='https:\/\/www.facebook.com'  href='http:\/\/www.facebook.com\/sharer.php?u=https%3a%2f%2fwww.g005e.com%2f2016%2f10%2f24%2fknow-clients-want%2f&amp;t=survey+results%3a+what+clients+really+want'  ><img  src='//www.g005e.com/store/wp-json/wp/v2/posts/\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif'  height='24' width='24'  class='image-24' alt='facebook'  style='background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-300px 0px'   \/> <span class=\"head\">like this on facebook<\/span><\/a><\/li>\n<li class=\"icon_text\"><a  rel='nofollow'  target='_blank'  title='https:\/\/www.linkedin.com\/'  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