{"id":49913,"date":"2016-10-07t05:00:58","date_gmt":"2016-10-07t09:00:58","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/?p=49913"},"modified":"2017-08-19t07:48:27","modified_gmt":"2017-08-19t11:48:27","slug":"target-content-consumers-not-industry","status":"publish","type":"post","link":"\/\/www.g005e.com\/2016\/10\/07\/target-content-consumers-not-industry\/","title":{"rendered":"target content to consumers, not industry"},"content":{"rendered":"<p><strong><a href=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/12\/dartphone_dollarphotoclub_92144174.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-46594\" src=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/12\/dartphone_dollarphotoclub_92144174-424x283.jpg\" alt=\"dart on a target on a mobile phone\" width=\"424\" height=\"283\" srcset=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/12\/dartphone_dollarphotoclub_92144174-424x283.jpg 424w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/12\/dartphone_dollarphotoclub_92144174.jpg 300w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/12\/dartphone_dollarphotoclub_92144174.jpg 600w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/12\/dartphone_dollarphotoclub_92144174-849x566.jpg 849w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/12\/dartphone_dollarphotoclub_92144174.jpg 1600w\" sizes=\"(max-width: 424px) 100vw, 424px\" \/><\/a>content is king and context is queen.<\/strong><\/p>\n<p><i>by jody padar<\/i><br \/>\n<a href=\"\/\/www.g005e.com\/shop\/radical\/\"><i>the radical cpa<\/i><\/a><\/p>\n<p>most professionals speak and\/or tweet above their audience. they don\u2019t realize whom they\u2019re talking to.<\/p>\n<blockquote>\n<p style=\"text-align: left\"><b>more on radicalism:<\/b><a href=\"\/\/www.g005e.com\/2016\/09\/30\/narrow-social-focus\/\">narrow your social focus<\/a> | <a href=\"\/\/www.g005e.com\/2016\/09\/23\/transparency-matters-2\/\">why transparency matters to clients<\/a> | <a href=\"\/\/www.g005e.com\/2016\/08\/13\/put-social-media-work\/\">how to become a social business<\/a> | <a href=\"\/\/www.g005e.com\/2016\/07\/15\/cloud-starting-point\/\">the cloud is your starting point<\/a> | <a href=\"\/\/www.g005e.com\/2016\/05\/13\/48924\/\">10 questions to prepare for radical change<\/a> | <a href=\"\/\/www.g005e.com\/2016\/02\/12\/47494\/\">radical firms embrace 4 values<\/a> | <a href=\"\/\/www.g005e.com\/2016\/02\/05\/47329\/\">radical or complacent? you choose<\/a><\/p>\n<p><strong><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-49700\" src=\"https:\/\/4f2bur4nuye2cgakm2rm61qk-wpengine.netdna-ssl.com\/wp-content\/uploads\/2016\/08\/yellow_key_clip_art-e1375897299811-36p-hi-1-e1470686574894.jpg\" alt=\"goprocpa.com\" width=\"39\" height=\"16\" \/><span style=\"color: #c9990a\">exclusively for pro members. <\/span><\/strong><span style=\"color: #c9990a\"><a style=\"color: #c9990a\" href=\"\/\/www.g005e.com\/wp-login.php?redirect_to=\/\/www.g005e.com\/2016\/10\/07\/target-content-consumers-not-industry\/\">log in here<\/a> or <a class=\"external\" style=\"color: #c9990a\" href=\"http:\/\/goprocpa.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">2022世界杯足球排名 today<\/a>.<\/span><\/p><\/blockquote>\n<p style=\"text-align: left\"><span style=\"font-size: 14px\">when you\u2019re producing content, it has to be driven at the consumer level, not at the &#8220;other professional&#8221; level.<\/span><\/p>\n<p> <a href=\"\/\/www.g005e.com\/2016\/10\/07\/target-content-consumers-not-industry\/#more-49913\" class=\"more-link\">read more &rarr;<\/a><\/p>\n<div class='shareinpost'><ul class=\"socialwrap row\"><li class=\"icon_text\"><a  rel='nofollow'  target='_blank'  title='https:\/\/www.facebook.com'  href='http:\/\/www.facebook.com\/sharer.php?u=https%3a%2f%2fwww.g005e.com%2f2016%2f10%2f07%2ftarget-content-consumers-not-industry%2f&amp;t=target+content+to+consumers%2c+not+industry'  ><img  src='//www.g005e.com/store/wp-json/wp/v2/posts/\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif'  height='24' width='24'  class='image-24' alt='facebook'  style='background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-300px 0px'   \/> <span class=\"head\">like this on facebook<\/span><\/a><\/li><li class=\"icon_text\"><a  rel='nofollow'  target='_blank'  title='https:\/\/www.linkedin.com\/'  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class=\"head\">share on linkedin<\/span><\/a><\/li><li class=\"icon_text\"><a  rel='nofollow'  target='_blank'  title='https:\/\/twitter.com\/'  href=\"http:\/\/twitter.com\/share?url=https%3a%2f%2fwww.g005e.com%2f2016%2f10%2f07%2ftarget-content-consumers-not-industry%2f&amp;text=%23cpa+link%3a++-+ via+%40cpa_trendlines\"  ><img  src='//www.g005e.com/store/wp-json/wp/v2/posts/\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif'  height='24' width='24'  class='image-24' alt='twitter'  style='background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-1625px 0px'   \/> <span class=\"head\">tweet this item<\/span><\/a><\/li><li class=\"icon_text\"><a rel=\"_self\" href=\"mailto:?subject=cpa%20trendlines%20:%20target%20content%20to%20consumers,%20not%20industry&amp;body=here's%20something%20worth%20seeing%20from%20\/\/www.g005e.com...\r\n\r\n\r\n\r\n%20%20\/\/www.g005e.com\/2016\/10\/07\/target-content-consumers-not-industry\/\" title=\"email this: target content to consumers, not industry \"><img loading=\"lazy\" decoding=\"async\" src=\"\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif\" height=\"24\"  width=\"24\" style=\"background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-275px 0px\" class=\"image-24\"  alt=\"email\" \/> <span class=\"head\">email this<\/span><\/a><\/li><\/ul><div class=\"clean\"><\/div> <\/div>","protected":false},"excerpt":{"rendered":"<p><strong><a href=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/12\/dartphone_dollarphotoclub_92144174.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-46594\" src=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/12\/dartphone_dollarphotoclub_92144174-424x283.jpg\" alt=\"dart on a target on a mobile phone\" width=\"424\" height=\"283\" srcset=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/12\/dartphone_dollarphotoclub_92144174-424x283.jpg 424w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/12\/dartphone_dollarphotoclub_92144174.jpg 300w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/12\/dartphone_dollarphotoclub_92144174.jpg 600w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/12\/dartphone_dollarphotoclub_92144174-849x566.jpg 849w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/12\/dartphone_dollarphotoclub_92144174.jpg 1600w\" sizes=\"(max-width: 424px) 100vw, 424px\" \/><\/a>content is king and context is queen.<\/strong><\/p>\n<p><i>by jody padar<\/i><br \/>\n<a href=\"\/\/www.g005e.com\/shop\/radical\/\"><i>the radical cpa<\/i><\/a><\/p>\n<p>most professionals speak and\/or tweet above their audience. they don\u2019t realize whom they\u2019re talking to.<\/p>\n<blockquote>\n<p style=\"text-align: left\"><b>more on radicalism:<\/b><a href=\"\/\/www.g005e.com\/2016\/09\/30\/narrow-social-focus\/\">narrow your social focus<\/a> | <a href=\"\/\/www.g005e.com\/2016\/09\/23\/transparency-matters-2\/\">why transparency matters to clients<\/a> | <a href=\"\/\/www.g005e.com\/2016\/08\/13\/put-social-media-work\/\">how to become a social business<\/a> | <a href=\"\/\/www.g005e.com\/2016\/07\/15\/cloud-starting-point\/\">the cloud is your starting point<\/a> | <a href=\"\/\/www.g005e.com\/2016\/05\/13\/48924\/\">10 questions to prepare for radical change<\/a> | <a href=\"\/\/www.g005e.com\/2016\/02\/12\/47494\/\">radical firms embrace 4 values<\/a> | <a href=\"\/\/www.g005e.com\/2016\/02\/05\/47329\/\">radical or complacent? you choose<\/a><\/p>\n<p><strong><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-49700\" src=\"https:\/\/4f2bur4nuye2cgakm2rm61qk-wpengine.netdna-ssl.com\/wp-content\/uploads\/2016\/08\/yellow_key_clip_art-e1375897299811-36p-hi-1-e1470686574894.jpg\" alt=\"goprocpa.com\" width=\"39\" height=\"16\" \/><span style=\"color: #c9990a\">exclusively for pro members. <\/span><\/strong><span style=\"color: #c9990a\"><a style=\"color: #c9990a\" href=\"\/\/www.g005e.com\/wp-login.php?redirect_to=\/\/www.g005e.com\/2016\/10\/07\/target-content-consumers-not-industry\/\">log in here<\/a> or <a class=\"external\" style=\"color: #c9990a\" href=\"http:\/\/goprocpa.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">2022世界杯足球排名 today<\/a>.<\/span><\/p>\n<\/blockquote>\n<p style=\"text-align: left\"><span style=\"font-size: 14px\">when you\u2019re producing content, it has to be driven at the consumer level, not at the &#8220;other professional&#8221; level.<\/span><\/p>\n<p> <a href=\"\/\/www.g005e.com\/2016\/10\/07\/target-content-consumers-not-industry\/#more-49913\" class=\"more-link\">read more &rarr;<\/a><\/p>\n<div class='shareinpost'>\n<ul class=\"socialwrap row\">\n<li class=\"icon_text\"><a  rel='nofollow'  target='_blank'  title='https:\/\/www.facebook.com'  href='http:\/\/www.facebook.com\/sharer.php?u=https%3a%2f%2fwww.g005e.com%2f2016%2f10%2f07%2ftarget-content-consumers-not-industry%2f&amp;t=target+content+to+consumers%2c+not+industry'  ><img  src='//www.g005e.com/store/wp-json/wp/v2/posts/\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif'  height='24' width='24'  class='image-24' alt='facebook'  style='background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-300px 0px'   \/> <span class=\"head\">like this on facebook<\/span><\/a><\/li>\n<li class=\"icon_text\"><a  rel='nofollow'  target='_blank'  title='https:\/\/www.linkedin.com\/'  href='http:\/\/www.linkedin.com\/sharearticle?mini=true&amp;url=https%3a%2f%2fwww.g005e.com%2f2016%2f10%2f07%2ftarget-content-consumers-not-industry%2f&amp;title=target+content+to+consumers%2c+not+industry&amp;summary=content+is+king+and+context+is+queen.%0d%0a%0d%0aby+jody+padar%0d%0athe+radical+cpa%0d%0a%0d%0amost+professionals+speak+and%2for+tweet+above+their+audience.+they+don%e2%80%99t+realize+whom+they%e2%80%99re+talking+to.%0d%0a%0d%0amore+on+radicalism%3anarrow+your+social+focus+%7c+why+transparency+matters+to+clients+%7c+how+to+become+a+social+business+%7c+the+cloud+is+you'  ><img  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url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-1625px 0px'   \/> <span class=\"head\">tweet this item<\/span><\/a><\/li>\n<li class=\"icon_text\"><a rel=\"_self\" href=\"mailto:?subject=cpa%20trendlines%20:%20target%20content%20to%20consumers,%20not%20industry&amp;body=here's%20something%20worth%20seeing%20from%20\/\/www.g005e.com...\n\n\n\n%20%20\/\/www.g005e.com\/2016\/10\/07\/target-content-consumers-not-industry\/\" title=\"email this: target content to consumers, not industry \"><img loading=\"lazy\" decoding=\"async\" src=\"\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif\" height=\"24\"  width=\"24\" style=\"background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-275px 0px\" class=\"image-24\"  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class=\"clean\"><\/div>\n<\/p>\n<\/div>\n","protected":false},"author":1333,"featured_media":47044,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[1905,3120,2292],"tags":[1148,1402,2171,570],"class_list":["post-49913","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-clients-and-service","category-pro-member-exclusive","category-social-media","tag-change","tag-innovation","tag-radical","tag-strategy","membership-content","access-restricted"],"acf":[],"yoast_head":"<!-- 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