{"id":49384,"date":"2016-07-02t05:00:44","date_gmt":"2016-07-02t09:00:44","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/?p=49384"},"modified":"2018-07-05t10:05:06","modified_gmt":"2018-07-05t14:05:06","slug":"marketing-vs-selling","status":"publish","type":"post","link":"\/\/www.g005e.com\/2016\/07\/02\/marketing-vs-selling\/","title":{"rendered":"marketing vs. selling: both must serve the client first"},"content":{"rendered":"<p><strong><a href=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/06\/womanmanmeeting_adobestock_9697632.jpeg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-49385\" src=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/06\/womanmanmeeting_adobestock_9697632-424x305.jpeg\" alt=\"woman explaining financial brochure to man\" width=\"424\" height=\"305\" \/><\/a>it comes down to what will best serve your clients.<br \/>\n<\/strong><\/p>\n<p><i>by ed mendlowitz<\/i><br \/>\n<a href=\"\/\/www.g005e.com\/shop\/em16hbstp\/\"><i>how to build a stronger tax practice<\/i><\/a><\/p>\n<p>there are differences between marketing and selling.<\/p>\n<p>selling is a process whose goal is an actual order. marketing involves the totality of presenting the company to the prospective customer so they want to do business with you.<\/p>\n<blockquote><p><b>more on marketing: <\/b><a href=\"\/\/www.g005e.com\/2016\/06\/11\/adopt-a-marketing-mindset\/\">adopt a marketing mindset<\/a><\/p><\/blockquote>\n<p>salespeople need immediate gratification. marketers take a long-term view.<\/p>\n<p>both are necessary for successful growth.<br \/>\n <a href=\"\/\/www.g005e.com\/2016\/07\/02\/marketing-vs-selling\/#more-49384\" class=\"more-link\">read more &rarr;<\/a><\/p>\n<div class='shareinpost'><ul class=\"socialwrap row\"><li class=\"icon_text\"><a  rel='nofollow'  target='_blank'  title='https:\/\/www.facebook.com'  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href='http:\/\/www.linkedin.com\/sharearticle?mini=true&amp;url=https%3a%2f%2fwww.g005e.com%2f2016%2f07%2f02%2fmarketing-vs-selling%2f&amp;title=marketing+vs.+selling%3a+both+must+serve+the+client+first&amp;summary=it+comes+down+to+what+will+best+serve+your+clients.%0d%0a%0d%0a%0d%0aby+ed+mendlowitz%0d%0ahow+to+build+a+stronger+tax+practice%0d%0a%0d%0athere+are+differences+between+marketing+and+selling.%0d%0a%0d%0aselling+is+a+process+whose+goal+is+an+actual+order.+marketing+involves+the+totality+of+presenting+the+company+to+the+prospective+customer+so+they+wan'  ><img  src='//www.g005e.com/store/wp-json/wp/v2/posts/\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif'  height='24' width='24'  class='image-24' alt='linkedin'  style='background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-850px 0px'   \/> <span class=\"head\">share on linkedin<\/span><\/a><\/li><li class=\"icon_text\"><a  rel='nofollow'  target='_blank'  title='https:\/\/twitter.com\/'  href=\"http:\/\/twitter.com\/share?url=https%3a%2f%2fwww.g005e.com%2f2016%2f07%2f02%2fmarketing-vs-selling%2f&amp;text=%23cpa+link%3a++-+ via+%40cpa_trendlines\"  ><img  src='//www.g005e.com/store/wp-json/wp/v2/posts/\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif'  height='24' width='24'  class='image-24' alt='twitter'  style='background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-1625px 0px'   \/> <span class=\"head\">tweet this item<\/span><\/a><\/li><li class=\"icon_text\"><a rel=\"_self\" href=\"mailto:?subject=cpa%20trendlines%20:%20marketing%20vs.%20selling:%20both%20must%20serve%20the%20client%20first&amp;body=here's%20something%20worth%20seeing%20from%20\/\/www.g005e.com...\r\n\r\n\r\n\r\n%20%20\/\/www.g005e.com\/2016\/07\/02\/marketing-vs-selling\/\" title=\"email this: marketing vs. selling: both must serve the client first \"><img loading=\"lazy\" decoding=\"async\" src=\"\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif\" height=\"24\"  width=\"24\" style=\"background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-275px 0px\" class=\"image-24\"  alt=\"email\" \/> <span class=\"head\">email this<\/span><\/a><\/li><\/ul><div class=\"clean\"><\/div> <\/div>","protected":false},"excerpt":{"rendered":"<p><strong><a href=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/06\/womanmanmeeting_adobestock_9697632.jpeg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-49385\" src=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/06\/womanmanmeeting_adobestock_9697632-424x305.jpeg\" alt=\"woman explaining financial brochure to man\" width=\"424\" height=\"305\" \/><\/a>it comes down to what will best serve your clients.<br \/>\n<\/strong><\/p>\n<p><i>by ed mendlowitz<\/i><br \/>\n<a href=\"\/\/www.g005e.com\/shop\/em16hbstp\/\"><i>how to build a stronger tax practice<\/i><\/a><\/p>\n<p>there are differences between marketing and selling.<\/p>\n<p>selling is a process whose goal is an actual order. marketing involves the totality of presenting the company to the prospective customer so they want to do business with you.<\/p>\n<blockquote>\n<p><b>more on marketing: <\/b><a href=\"\/\/www.g005e.com\/2016\/06\/11\/adopt-a-marketing-mindset\/\">adopt a marketing mindset<\/a><\/p>\n<\/blockquote>\n<p>salespeople need immediate gratification. marketers take a long-term view.<\/p>\n<p>both are necessary for successful growth.<br \/>\n <a href=\"\/\/www.g005e.com\/2016\/07\/02\/marketing-vs-selling\/#more-49384\" class=\"more-link\">read more &rarr;<\/a><\/p>\n<div class='shareinpost'>\n<ul class=\"socialwrap row\">\n<li class=\"icon_text\"><a  rel='nofollow'  target='_blank'  title='https:\/\/www.facebook.com'  href='http:\/\/www.facebook.com\/sharer.php?u=https%3a%2f%2fwww.g005e.com%2f2016%2f07%2f02%2fmarketing-vs-selling%2f&amp;t=marketing+vs.+selling%3a+both+must+serve+the+client+first'  ><img  src='//www.g005e.com/store/wp-json/wp/v2/posts/\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif'  height='24' width='24'  class='image-24' alt='facebook'  style='background: transparent 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