{"id":48576,"date":"2016-04-21t00:51:46","date_gmt":"2016-04-21t04:51:46","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/?p=48576"},"modified":"2016-04-27t06:56:26","modified_gmt":"2016-04-27t10:56:26","slug":"coming-battle-big-four","status":"publish","type":"post","link":"\/\/www.g005e.com\/2016\/04\/21\/coming-battle-big-four\/","title":{"rendered":"the coming battle below the big four"},"content":{"rendered":"<p><strong><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-35752\" src=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2014\/06\/istock_000009533710small-290x192.jpg\" alt=\"pawn takes king checkmate\" width=\"290\" height=\"192\" srcset=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2014\/06\/istock_000009533710small-290x192.jpg 290w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2014\/06\/istock_000009533710small.jpg 300w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2014\/06\/istock_000009533710small.jpg 600w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2014\/06\/istock_000009533710small-590x392.jpg 590w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2014\/06\/istock_000009533710small-190x126.jpg 190w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2014\/06\/istock_000009533710small.jpg 160w\" sizes=\"auto, (max-width: 290px) 100vw, 290px\" \/>why &#8216;the next six&#8217; are vulnerable to a new competitor.<\/strong><\/p>\n<p><em>by domenick j. esposito<\/em><br \/>\n<em><a href=\"\/\/www.g005e.com\/shop\/esposito-8\/\">8 steps to great<\/a><\/em><\/p>\n<p>in the u.s. public accounting profession, there are three tiers of cpa firms. the top ten cpa firms are the sustainable brands.\u00a0 they are principally serving two different markets.\u00a0 therefore, i refer to them as tier one and tier two sustainable brands.<\/p>\n<blockquote><p>more from domenick j. esposito: \u00a0<a href=\"\/\/www.g005e.com\/?p=48574\">seizing the $10 trillion opportunity<\/a>\u00a0|\u00a0<a href=\"\/\/www.g005e.com\/2016\/04\/07\/learning-to-run-with-the-big-dogs\/\">learning to \u2018run with the big dogs\u2019<\/a>\u00a0|\u00a0<a href=\"\/\/www.g005e.com\/2016\/02\/09\/the-cpa-success-formula-ties-that-bind\/\">the cpa success formula: ties that bind<\/a>\u00a0 | \u00a0<a href=\"\/\/www.g005e.com\/2016\/02\/01\/8-steps-to-great\/\">8 steps to great: the vast new opportunities for smart, aggressive firms<\/a> | <a href=\"\/\/www.g005e.com\/author\/domenick-j-esposito\/\">and more&#8230;<\/a><\/p><\/blockquote>\n<p>in tier one, we have the giant four (deloitte, pwc, ey and kpmg), with a principal focus on serving the fortune 500, which have institutional, more sterile relationships with their cpa firms (as opposed to personal relationships with the partners; services provided are generally either compliance or consulting).<\/p>\n<p> <a href=\"\/\/www.g005e.com\/2016\/04\/21\/coming-battle-big-four\/#more-48576\" class=\"more-link\">read more &rarr;<\/a><\/p>\n<div class='shareinpost'><ul class=\"socialwrap row\"><li class=\"icon_text\"><a  rel='nofollow'  target='_blank'  title='https:\/\/www.facebook.com'  href='http:\/\/www.facebook.com\/sharer.php?u=https%3a%2f%2fwww.g005e.com%2f2016%2f04%2f21%2fcoming-battle-big-four%2f&amp;t=the+coming+battle+below+the+big+four'  ><img  src='//www.g005e.com/store/wp-json/wp/v2/posts/\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif'  height='24' width='24'  class='image-24' alt='facebook'  style='background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-300px 0px'   \/> <span class=\"head\">like this on facebook<\/span><\/a><\/li><li class=\"icon_text\"><a  rel='nofollow'  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no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-850px 0px'   \/> <span class=\"head\">share on linkedin<\/span><\/a><\/li><li class=\"icon_text\"><a  rel='nofollow'  target='_blank'  title='https:\/\/twitter.com\/'  href=\"http:\/\/twitter.com\/share?url=https%3a%2f%2fwww.g005e.com%2f2016%2f04%2f21%2fcoming-battle-big-four%2f&amp;text=%23cpa+link%3a++-+ via+%40cpa_trendlines\"  ><img  src='//www.g005e.com/store/wp-json/wp/v2/posts/\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif'  height='24' width='24'  class='image-24' alt='twitter'  style='background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-1625px 0px'   \/> <span class=\"head\">tweet this item<\/span><\/a><\/li><li class=\"icon_text\"><a rel=\"_self\" href=\"mailto:?subject=cpa%20trendlines%20:%20the%20coming%20battle%20below%20the%20big%20four&amp;body=here's%20something%20worth%20seeing%20from%20\/\/www.g005e.com...\r\n\r\n\r\n\r\n%20%20\/\/www.g005e.com\/2016\/04\/21\/coming-battle-big-four\/\" title=\"email this: the coming battle below the big four \"><img loading=\"lazy\" decoding=\"async\" src=\"\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif\" height=\"24\"  width=\"24\" style=\"background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-275px 0px\" class=\"image-24\"  alt=\"email\" \/> <span class=\"head\">email this<\/span><\/a><\/li><\/ul><div class=\"clean\"><\/div> <\/div>","protected":false},"excerpt":{"rendered":"<p><strong><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-35752\" src=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2014\/06\/istock_000009533710small-290x192.jpg\" alt=\"pawn takes king checkmate\" width=\"290\" height=\"192\" srcset=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2014\/06\/istock_000009533710small-290x192.jpg 290w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2014\/06\/istock_000009533710small.jpg 300w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2014\/06\/istock_000009533710small.jpg 600w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2014\/06\/istock_000009533710small-590x392.jpg 590w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2014\/06\/istock_000009533710small-190x126.jpg 190w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2014\/06\/istock_000009533710small.jpg 160w\" sizes=\"auto, (max-width: 290px) 100vw, 290px\" \/>why &#8216;the next six&#8217; are vulnerable to a new competitor.<\/strong><\/p>\n<p><em>by domenick j. esposito<\/em><br \/>\n<em><a href=\"\/\/www.g005e.com\/shop\/esposito-8\/\">8 steps to great<\/a><\/em><\/p>\n<p>in the u.s. public accounting profession, there are three tiers of cpa firms. the top ten cpa firms are the sustainable brands.\u00a0 they are principally serving two different markets.\u00a0 therefore, i refer to them as tier one and tier two sustainable brands.<\/p>\n<blockquote>\n<p>more from domenick j. esposito: \u00a0<a href=\"\/\/www.g005e.com\/?p=48574\">seizing the $10 trillion opportunity<\/a>\u00a0|\u00a0<a href=\"\/\/www.g005e.com\/2016\/04\/07\/learning-to-run-with-the-big-dogs\/\">learning to \u2018run with the big dogs\u2019<\/a>\u00a0|\u00a0<a href=\"\/\/www.g005e.com\/2016\/02\/09\/the-cpa-success-formula-ties-that-bind\/\">the cpa success formula: ties that bind<\/a>\u00a0 | \u00a0<a href=\"\/\/www.g005e.com\/2016\/02\/01\/8-steps-to-great\/\">8 steps to great: the vast new opportunities for smart, aggressive firms<\/a> | <a href=\"\/\/www.g005e.com\/author\/domenick-j-esposito\/\">and more&#8230;<\/a><\/p>\n<\/blockquote>\n<p>in tier one, we have the giant four (deloitte, pwc, ey and kpmg), with a principal focus on serving the fortune 500, which have institutional, more sterile relationships with their cpa firms (as opposed to personal relationships with the partners; services provided are generally either compliance or consulting).<\/p>\n<p> <a href=\"\/\/www.g005e.com\/2016\/04\/21\/coming-battle-big-four\/#more-48576\" class=\"more-link\">read more &rarr;<\/a><\/p>\n<div class='shareinpost'>\n<ul class=\"socialwrap row\">\n<li class=\"icon_text\"><a  rel='nofollow'  target='_blank'  title='https:\/\/www.facebook.com'  href='http:\/\/www.facebook.com\/sharer.php?u=https%3a%2f%2fwww.g005e.com%2f2016%2f04%2f21%2fcoming-battle-big-four%2f&amp;t=the+coming+battle+below+the+big+four'  ><img  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