{"id":48255,"date":"2016-05-28t05:00:31","date_gmt":"2016-05-28t09:00:31","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/?p=48255"},"modified":"2016-06-01t09:35:03","modified_gmt":"2016-06-01t13:35:03","slug":"6-metrics-marketing","status":"publish","type":"post","link":"\/\/www.g005e.com\/2016\/05\/28\/6-metrics-marketing\/","title":{"rendered":"6 metrics of marketing"},"content":{"rendered":"<p><strong> <a href=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/04\/businesswomantabletspreadsheet_adobestock_97078437.jpeg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-48812\" src=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/04\/businesswomantabletspreadsheet_adobestock_97078437-424x283.jpeg\" alt=\"businesswoman checking a spreadsheet on a tablet\" width=\"424\" height=\"283\" srcset=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/04\/businesswomantabletspreadsheet_adobestock_97078437-424x283.jpeg 424w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/04\/businesswomantabletspreadsheet_adobestock_97078437.jpeg 300w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/04\/businesswomantabletspreadsheet_adobestock_97078437.jpeg 600w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/04\/businesswomantabletspreadsheet_adobestock_97078437.jpeg 648w\" sizes=\"(max-width: 424px) 100vw, 424px\" \/><\/a>yes, you can do marketing with a spreadsheet and a checklist. (yay!)<\/strong><\/p>\n<p><i><span style=\"font-weight: 400;\">by sandi leyva<\/span><\/i><br \/>\n<a href=\"http:\/\/www.1shoppingcart.com\/app\/?af=1296374&amp;u=www.accountantsaccelerator.com\/cpatrendlines\"><i><span style=\"font-weight: 400;\">the accountant\u2019s accelerator<\/span><\/i><\/a><\/p>\n<p>one way to help accountants embrace marketing is to fill training sessions with spreadsheets and numbers, things that most accountants love working on. there\u2019s a lot of insecurity around learning marketing, but when accountants hear they need to do some spreadsheets first, they dive right in.<\/p>\n<blockquote><p><b>more on small-firm growth strategies:<\/b> <a href=\"\/\/www.g005e.com\/2016\/05\/07\/want-better-clients-5-ways-hook\/\"><span style=\"font-weight: 400;\">want better clients? 5 ways to hook them<\/span><\/a><span style=\"font-weight: 400;\"> | <\/span><a href=\"\/\/www.g005e.com\/2015\/10\/03\/time-reboot-practice\/\"><span style=\"font-weight: 400;\">is it time to reboot your practice?<\/span><\/a><span style=\"font-weight: 400;\"> | <\/span><a href=\"\/\/www.g005e.com\/2015\/09\/05\/spreadsheet-can-help-stop-leaks\/\"><span style=\"font-weight: 400;\">how a spreadsheet can help stop leaks<\/span><\/a><span style=\"font-weight: 400;\"> | <\/span><a href=\"\/\/www.g005e.com\/2015\/07\/17\/calculate-opportunity-number\/\"><span style=\"font-weight: 400;\">how to calculate your \u2018opportunity number\u2019<\/span><\/a><span style=\"font-weight: 400;\"> | <\/span><a href=\"\/\/www.g005e.com\/2015\/07\/04\/3-tips-following-prospects\/\"><span style=\"font-weight: 400;\">3 tips for following up with prospects<\/span><\/a><\/p><\/blockquote>\n<p>here are six numbers i suggest you track:<br \/>\n <a href=\"\/\/www.g005e.com\/2016\/05\/28\/6-metrics-marketing\/#more-48255\" class=\"more-link\">read more &rarr;<\/a><\/p>\n<div class='shareinpost'><ul class=\"socialwrap row\"><li class=\"icon_text\"><a  rel='nofollow'  target='_blank'  title='https:\/\/www.facebook.com'  href='http:\/\/www.facebook.com\/sharer.php?u=https%3a%2f%2fwww.g005e.com%2f2016%2f05%2f28%2f6-metrics-marketing%2f&amp;t=6+metrics+of+marketing'  ><img  src='//www.g005e.com/store/wp-json/wp/v2/posts/\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif'  height='24' width='24'  class='image-24' alt='facebook'  style='background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-300px 0px'   \/> <span class=\"head\">like this on facebook<\/span><\/a><\/li><li class=\"icon_text\"><a  rel='nofollow'  target='_blank'  title='https:\/\/www.linkedin.com\/'  href='http:\/\/www.linkedin.com\/sharearticle?mini=true&amp;url=https%3a%2f%2fwww.g005e.com%2f2016%2f05%2f28%2f6-metrics-marketing%2f&amp;title=6+metrics+of+marketing&amp;summary=+yes%2c+you+can+do+marketing+with+a+spreadsheet+and+a+checklist.+%28yay%21%29%0d%0a%0d%0aby+sandi+leyva%0d%0athe+accountant%e2%80%99s+accelerator%0d%0a%0d%0aone+way+to+help+accountants+embrace+marketing+is+to+fill+training+sessions+with+spreadsheets+and+numbers%2c+things+that+most+accountants+love+working+on.+there%e2%80%99s+a+lot+of+insecurity+around+learning'  ><img  src='//www.g005e.com/store/wp-json/wp/v2/posts/\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif'  height='24' width='24'  class='image-24' alt='linkedin'  style='background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-850px 0px'   \/> <span class=\"head\">share on linkedin<\/span><\/a><\/li><li class=\"icon_text\"><a  rel='nofollow'  target='_blank'  title='https:\/\/twitter.com\/'  href=\"http:\/\/twitter.com\/share?url=https%3a%2f%2fwww.g005e.com%2f2016%2f05%2f28%2f6-metrics-marketing%2f&amp;text=%23cpa+link%3a++-+ via+%40cpa_trendlines\"  ><img  src='//www.g005e.com/store/wp-json/wp/v2/posts/\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif'  height='24' width='24'  class='image-24' alt='twitter'  style='background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-1625px 0px'   \/> <span class=\"head\">tweet this item<\/span><\/a><\/li><li class=\"icon_text\"><a rel=\"_self\" href=\"mailto:?subject=cpa%20trendlines%20:%206%20metrics%20of%20marketing&amp;body=here's%20something%20worth%20seeing%20from%20\/\/www.g005e.com...\r\n\r\n\r\n\r\n%20%20\/\/www.g005e.com\/2016\/05\/28\/6-metrics-marketing\/\" title=\"email this: 6 metrics of marketing \"><img loading=\"lazy\" decoding=\"async\" src=\"\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif\" height=\"24\"  width=\"24\" style=\"background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-275px 0px\" class=\"image-24\"  alt=\"email\" \/> <span class=\"head\">email this<\/span><\/a><\/li><\/ul><div class=\"clean\"><\/div> <\/div>","protected":false},"excerpt":{"rendered":"<p><strong> <a href=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/04\/businesswomantabletspreadsheet_adobestock_97078437.jpeg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-48812\" src=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/04\/businesswomantabletspreadsheet_adobestock_97078437-424x283.jpeg\" alt=\"businesswoman checking a spreadsheet on a tablet\" width=\"424\" height=\"283\" srcset=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/04\/businesswomantabletspreadsheet_adobestock_97078437-424x283.jpeg 424w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/04\/businesswomantabletspreadsheet_adobestock_97078437.jpeg 300w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/04\/businesswomantabletspreadsheet_adobestock_97078437.jpeg 600w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/04\/businesswomantabletspreadsheet_adobestock_97078437.jpeg 648w\" sizes=\"(max-width: 424px) 100vw, 424px\" \/><\/a>yes, you can do marketing with a spreadsheet and a checklist. (yay!)<\/strong><\/p>\n<p><i><span style=\"font-weight: 400;\">by sandi leyva<\/span><\/i><br \/>\n<a href=\"http:\/\/www.1shoppingcart.com\/app\/?af=1296374&amp;u=www.accountantsaccelerator.com\/cpatrendlines\"><i><span style=\"font-weight: 400;\">the accountant\u2019s accelerator<\/span><\/i><\/a><\/p>\n<p>one way to help accountants embrace marketing is to fill training sessions with spreadsheets and numbers, things that most accountants love working on. there\u2019s a lot of insecurity around learning marketing, but when accountants hear they need to do some spreadsheets first, they dive right in.<\/p>\n<blockquote>\n<p><b>more on small-firm growth strategies:<\/b> <a href=\"\/\/www.g005e.com\/2016\/05\/07\/want-better-clients-5-ways-hook\/\"><span style=\"font-weight: 400;\">want better clients? 5 ways to hook them<\/span><\/a><span style=\"font-weight: 400;\"> | <\/span><a href=\"\/\/www.g005e.com\/2015\/10\/03\/time-reboot-practice\/\"><span style=\"font-weight: 400;\">is it time to reboot your practice?<\/span><\/a><span style=\"font-weight: 400;\"> | <\/span><a href=\"\/\/www.g005e.com\/2015\/09\/05\/spreadsheet-can-help-stop-leaks\/\"><span style=\"font-weight: 400;\">how a spreadsheet can help stop leaks<\/span><\/a><span style=\"font-weight: 400;\"> | <\/span><a href=\"\/\/www.g005e.com\/2015\/07\/17\/calculate-opportunity-number\/\"><span style=\"font-weight: 400;\">how to calculate your \u2018opportunity number\u2019<\/span><\/a><span style=\"font-weight: 400;\"> | <\/span><a href=\"\/\/www.g005e.com\/2015\/07\/04\/3-tips-following-prospects\/\"><span style=\"font-weight: 400;\">3 tips for following up with prospects<\/span><\/a><\/p>\n<\/blockquote>\n<p>here are six numbers i suggest you track:<br \/>\n <a href=\"\/\/www.g005e.com\/2016\/05\/28\/6-metrics-marketing\/#more-48255\" class=\"more-link\">read more &rarr;<\/a><\/p>\n<div class='shareinpost'>\n<ul class=\"socialwrap row\">\n<li class=\"icon_text\"><a  rel='nofollow'  target='_blank'  title='https:\/\/www.facebook.com'  href='http:\/\/www.facebook.com\/sharer.php?u=https%3a%2f%2fwww.g005e.com%2f2016%2f05%2f28%2f6-metrics-marketing%2f&amp;t=6+metrics+of+marketing'  ><img  src='//www.g005e.com/store/wp-json/wp/v2/posts/\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif'  height='24' width='24'  class='image-24' alt='facebook'  style='background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-300px 0px'   \/> <span class=\"head\">like this on facebook<\/span><\/a><\/li>\n<li class=\"icon_text\"><a  rel='nofollow'  target='_blank'  title='https:\/\/www.linkedin.com\/'  href='http:\/\/www.linkedin.com\/sharearticle?mini=true&amp;url=https%3a%2f%2fwww.g005e.com%2f2016%2f05%2f28%2f6-metrics-marketing%2f&amp;title=6+metrics+of+marketing&amp;summary=+yes%2c+you+can+do+marketing+with+a+spreadsheet+and+a+checklist.+%28yay%21%29%0d%0a%0d%0aby+sandi+leyva%0d%0athe+accountant%e2%80%99s+accelerator%0d%0a%0d%0aone+way+to+help+accountants+embrace+marketing+is+to+fill+training+sessions+with+spreadsheets+and+numbers%2c+things+that+most+accountants+love+working+on.+there%e2%80%99s+a+lot+of+insecurity+around+learning'  ><img  src='//www.g005e.com/store/wp-json/wp/v2/posts/\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif'  height='24' width='24'  class='image-24' alt='linkedin'  style='background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-850px 0px'   \/> <span class=\"head\">share on linkedin<\/span><\/a><\/li>\n<li class=\"icon_text\"><a  rel='nofollow'  target='_blank'  title='https:\/\/twitter.com\/'  href=\"http:\/\/twitter.com\/share?url=https%3a%2f%2fwww.g005e.com%2f2016%2f05%2f28%2f6-metrics-marketing%2f&amp;text=%23cpa+link%3a++-+ via+%40cpa_trendlines\"  ><img  src='//www.g005e.com/store/wp-json/wp/v2/posts/\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif'  height='24' width='24'  class='image-24' alt='twitter'  style='background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-1625px 0px'   \/> <span class=\"head\">tweet this item<\/span><\/a><\/li>\n<li class=\"icon_text\"><a rel=\"_self\" href=\"mailto:?subject=cpa%20trendlines%20:%206%20metrics%20of%20marketing&amp;body=here's%20something%20worth%20seeing%20from%20\/\/www.g005e.com...\n\n\n\n%20%20\/\/www.g005e.com\/2016\/05\/28\/6-metrics-marketing\/\" title=\"email this: 6 metrics of marketing \"><img loading=\"lazy\" decoding=\"async\" src=\"\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif\" height=\"24\"  width=\"24\" style=\"background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-275px 0px\" class=\"image-24\"  alt=\"email\" \/> <span class=\"head\">email this<\/span><\/a><\/li>\n<\/ul>\n<div 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optimized with the yoast seo plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>6 metrics of marketing - 卡塔尔世界杯常规比赛时间<\/title>\n<meta name=\"description\" content=\"actionable intelligence for tax, accounting, and financial professionals\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"\/\/www.g005e.com\/2016\/05\/28\/6-metrics-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_us\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"6 metrics of marketing - 卡塔尔世界杯常规比赛时间\" \/>\n<meta property=\"og:description\" content=\"actionable intelligence for tax, accounting, and financial professionals\" \/>\n<meta property=\"og:url\" content=\"\/\/www.g005e.com\/2016\/05\/28\/6-metrics-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"卡塔尔世界杯常规比赛时间\" \/>\n<meta property=\"article:publisher\" 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