{"id":46250,"date":"2015-12-16t05:00:42","date_gmt":"2015-12-16t10:00:42","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/?p=46250"},"modified":"2017-07-07t09:11:45","modified_gmt":"2017-07-07t13:11:45","slug":"how-marketing-for-cpa-firms-is-different","status":"publish","type":"post","link":"\/\/www.g005e.com\/2015\/12\/16\/how-marketing-for-cpa-firms-is-different\/","title":{"rendered":"how marketing for cpa firms is different"},"content":{"rendered":"<p><strong><a href=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/12\/dartphone_dollarphotoclub_92144174.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-46594\" src=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/12\/dartphone_dollarphotoclub_92144174-424x283.jpg\" alt=\"dart on a target on a mobile phone\" width=\"424\" height=\"283\" srcset=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/12\/dartphone_dollarphotoclub_92144174-424x283.jpg 424w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/12\/dartphone_dollarphotoclub_92144174.jpg 300w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/12\/dartphone_dollarphotoclub_92144174.jpg 600w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/12\/dartphone_dollarphotoclub_92144174-849x566.jpg 849w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/12\/dartphone_dollarphotoclub_92144174.jpg 1600w\" sizes=\"auto, (max-width: 424px) 100vw, 424px\" \/><\/a>bonus checklists: 32 aspects of a marketing budget. 16 ways to establish name recognition and credibility. plus leading cpa firm specialty services and industry niches.<\/strong><\/p>\n<p><i><span style=\"font-weight: 400\">by marc rosenberg<\/span><\/i><br \/>\n<a href=\"\/\/www.g005e.com\/shop\/guide-to-planning-the-firm-retreat\/\"><i><span style=\"font-weight: 400\">cpa firm retreats<\/span><\/i><\/a><\/p>\n<p>what\u2019s a commodity?<\/p>\n<p>evian<strong>\u00a0<\/strong>\u2013 <em>na\u00efve<\/em> spelled backward<\/p>\n<p>starbucks<strong>\u00a0<\/strong>\u2013 premium coffee \u2013 \u201cit\u2019s beans and water!\u201d<\/p>\n<p>lettuce<strong>\u00a0<\/strong>\u2013 put it in a bag, cut it up, wash it, put in croutons, packet of\u00a0dressing\u2026<\/p>\n<blockquote><p><b>more on retreats:<\/b> <a href=\"\/\/www.g005e.com\/2015\/12\/08\/46248\/\"><span style=\"font-weight: 400\">why create a marketing plan?<\/span><\/a><span style=\"font-weight: 400\"> | <\/span><a href=\"\/\/www.g005e.com\/2015\/12\/01\/thinking-merging-discuss-retreat\/\"><span style=\"font-weight: 400\">thinking of merging? discuss it at a retreat<\/span><\/a><span style=\"font-weight: 400\"> | <\/span><a href=\"\/\/www.g005e.com\/2015\/11\/10\/take-action-retreat\/\"><span style=\"font-weight: 400\">how to take action after a retreat<\/span><\/a><span style=\"font-weight: 400\"> | <\/span><a href=\"\/\/www.g005e.com\/2015\/11\/02\/12-simple-rules-retreat\/\"><span style=\"font-weight: 400\">12 simple rules for a retreat<\/span><\/a><span style=\"font-weight: 400\"> | <\/span><a href=\"\/\/www.g005e.com\/2015\/10\/26\/leave-retreat-list\/\"><span style=\"font-weight: 400\">leave your retreat with a to do list<\/span><\/a><span style=\"font-weight: 400\"> | <\/span><a href=\"\/\/www.g005e.com\/2015\/10\/20\/every-retreat-needs-leader\/\"><span style=\"font-weight: 400\">every retreat needs a leader, but who?<\/span><\/a><span style=\"font-weight: 400\"> | <\/span><a href=\"\/\/www.g005e.com\/2015\/10\/05\/retreats-need-ground-rules\/\"><span style=\"font-weight: 400\">retreats are no place for clowns<\/span><\/a><span style=\"font-weight: 400\"> | <\/span><a href=\"\/\/www.g005e.com\/2015\/09\/28\/who-should-participate-in-a-retreat\/\"><span style=\"font-weight: 400\">who should participate in a retreat?<\/span><\/a><span style=\"font-weight: 400\"> | <\/span><a href=\"\/\/www.g005e.com\/2015\/09\/21\/retreat-logistics-long-kind\/\"><span style=\"font-weight: 400\">retreat logistics: how long, what kind?<\/span><\/a><span style=\"font-weight: 400\"> | <\/span><a href=\"\/\/www.g005e.com\/2015\/09\/07\/cpa-firms-discuss-retreats\/\"><span style=\"font-weight: 400\">what should cpa firms discuss at retreats?<\/span><\/a><span style=\"font-weight: 400\"> | <\/span><a href=\"\/\/www.g005e.com\/2015\/08\/31\/cpa-firms-conduct-retreats\/\"><span style=\"font-weight: 400\">why do cpa firms conduct retreats?<\/span><\/a><\/p><\/blockquote>\n<p>if companies can take these commodities and turn them into premium products, why can\u2019t cpas?<strong><em>\u00a0 <\/em><\/strong><br \/>\n <a href=\"\/\/www.g005e.com\/2015\/12\/16\/how-marketing-for-cpa-firms-is-different\/#more-46250\" class=\"more-link\">read more &rarr;<\/a><\/p>\n<div class='shareinpost'><ul class=\"socialwrap row\"><li class=\"icon_text\"><a  rel='nofollow'  target='_blank'  title='https:\/\/www.facebook.com'  href='http:\/\/www.facebook.com\/sharer.php?u=https%3a%2f%2fwww.g005e.com%2f2015%2f12%2f16%2fhow-marketing-for-cpa-firms-is-different%2f&amp;t=how+marketing+for+cpa+firms+is+different'  ><img  src='//www.g005e.com/store/wp-json/wp/v2/posts/\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif'  height='24' width='24'  class='image-24' alt='facebook'  style='background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-300px 0px'   \/> <span class=\"head\">like this on facebook<\/span><\/a><\/li><li class=\"icon_text\"><a  rel='nofollow'  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no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-850px 0px'   \/> <span class=\"head\">share on linkedin<\/span><\/a><\/li><li class=\"icon_text\"><a  rel='nofollow'  target='_blank'  title='https:\/\/twitter.com\/'  href=\"http:\/\/twitter.com\/share?url=https%3a%2f%2fwww.g005e.com%2f2015%2f12%2f16%2fhow-marketing-for-cpa-firms-is-different%2f&amp;text=%23cpa+link%3a++-+ via+%40cpa_trendlines\"  ><img  src='//www.g005e.com/store/wp-json/wp/v2/posts/\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif'  height='24' width='24'  class='image-24' alt='twitter'  style='background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-1625px 0px'   \/> <span class=\"head\">tweet this item<\/span><\/a><\/li><li class=\"icon_text\"><a rel=\"_self\" href=\"mailto:?subject=cpa%20trendlines%20:%20how%20marketing%20for%20cpa%20firms%20is%20different&amp;body=here's%20something%20worth%20seeing%20from%20\/\/www.g005e.com...\r\n\r\n\r\n\r\n%20%20\/\/www.g005e.com\/2015\/12\/16\/how-marketing-for-cpa-firms-is-different\/\" title=\"email this: how marketing for cpa firms is different \"><img loading=\"lazy\" decoding=\"async\" src=\"\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif\" height=\"24\"  width=\"24\" style=\"background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-275px 0px\" class=\"image-24\"  alt=\"email\" \/> <span class=\"head\">email this<\/span><\/a><\/li><\/ul><div class=\"clean\"><\/div> <\/div>","protected":false},"excerpt":{"rendered":"<p><strong><a href=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/12\/dartphone_dollarphotoclub_92144174.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-46594\" src=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/12\/dartphone_dollarphotoclub_92144174-424x283.jpg\" alt=\"dart on a target on a mobile phone\" width=\"424\" height=\"283\" srcset=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/12\/dartphone_dollarphotoclub_92144174-424x283.jpg 424w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/12\/dartphone_dollarphotoclub_92144174.jpg 300w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/12\/dartphone_dollarphotoclub_92144174.jpg 600w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/12\/dartphone_dollarphotoclub_92144174-849x566.jpg 849w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/12\/dartphone_dollarphotoclub_92144174.jpg 1600w\" sizes=\"auto, (max-width: 424px) 100vw, 424px\" \/><\/a>bonus checklists: 32 aspects of a marketing budget. 16 ways to establish name recognition and credibility. plus leading cpa firm specialty services and industry niches.<\/strong><\/p>\n<p><i><span style=\"font-weight: 400\">by marc rosenberg<\/span><\/i><br \/>\n<a href=\"\/\/www.g005e.com\/shop\/guide-to-planning-the-firm-retreat\/\"><i><span style=\"font-weight: 400\">cpa firm retreats<\/span><\/i><\/a><\/p>\n<p>what\u2019s a commodity?<\/p>\n<p>evian<strong>\u00a0<\/strong>\u2013 <em>na\u00efve<\/em> spelled backward<\/p>\n<p>starbucks<strong>\u00a0<\/strong>\u2013 premium coffee \u2013 \u201cit\u2019s beans and water!\u201d<\/p>\n<p>lettuce<strong>\u00a0<\/strong>\u2013 put it in a bag, cut it up, wash it, put in croutons, packet of\u00a0dressing\u2026<\/p>\n<blockquote>\n<p><b>more on retreats:<\/b> <a href=\"\/\/www.g005e.com\/2015\/12\/08\/46248\/\"><span style=\"font-weight: 400\">why create a marketing plan?<\/span><\/a><span style=\"font-weight: 400\"> | <\/span><a href=\"\/\/www.g005e.com\/2015\/12\/01\/thinking-merging-discuss-retreat\/\"><span style=\"font-weight: 400\">thinking of merging? discuss it at a retreat<\/span><\/a><span style=\"font-weight: 400\"> | <\/span><a href=\"\/\/www.g005e.com\/2015\/11\/10\/take-action-retreat\/\"><span style=\"font-weight: 400\">how to take action after a retreat<\/span><\/a><span style=\"font-weight: 400\"> | <\/span><a href=\"\/\/www.g005e.com\/2015\/11\/02\/12-simple-rules-retreat\/\"><span style=\"font-weight: 400\">12 simple rules for a retreat<\/span><\/a><span style=\"font-weight: 400\"> | <\/span><a href=\"\/\/www.g005e.com\/2015\/10\/26\/leave-retreat-list\/\"><span style=\"font-weight: 400\">leave your retreat with a to do list<\/span><\/a><span style=\"font-weight: 400\"> | <\/span><a href=\"\/\/www.g005e.com\/2015\/10\/20\/every-retreat-needs-leader\/\"><span style=\"font-weight: 400\">every retreat needs a leader, but who?<\/span><\/a><span style=\"font-weight: 400\"> | <\/span><a href=\"\/\/www.g005e.com\/2015\/10\/05\/retreats-need-ground-rules\/\"><span style=\"font-weight: 400\">retreats are no place for clowns<\/span><\/a><span style=\"font-weight: 400\"> | <\/span><a href=\"\/\/www.g005e.com\/2015\/09\/28\/who-should-participate-in-a-retreat\/\"><span style=\"font-weight: 400\">who should participate in a retreat?<\/span><\/a><span style=\"font-weight: 400\"> | <\/span><a href=\"\/\/www.g005e.com\/2015\/09\/21\/retreat-logistics-long-kind\/\"><span style=\"font-weight: 400\">retreat logistics: how long, what kind?<\/span><\/a><span style=\"font-weight: 400\"> | <\/span><a href=\"\/\/www.g005e.com\/2015\/09\/07\/cpa-firms-discuss-retreats\/\"><span style=\"font-weight: 400\">what should cpa firms discuss at retreats?<\/span><\/a><span style=\"font-weight: 400\"> | <\/span><a href=\"\/\/www.g005e.com\/2015\/08\/31\/cpa-firms-conduct-retreats\/\"><span style=\"font-weight: 400\">why do cpa firms conduct retreats?<\/span><\/a><\/p>\n<\/blockquote>\n<p>if companies can take these commodities and turn them into premium products, why can\u2019t cpas?<strong><em>\u00a0 <\/em><\/strong><br \/>\n <a href=\"\/\/www.g005e.com\/2015\/12\/16\/how-marketing-for-cpa-firms-is-different\/#more-46250\" class=\"more-link\">read more &rarr;<\/a><\/p>\n<div class='shareinpost'>\n<ul class=\"socialwrap row\">\n<li class=\"icon_text\"><a  rel='nofollow'  target='_blank'  title='https:\/\/www.facebook.com'  href='http:\/\/www.facebook.com\/sharer.php?u=https%3a%2f%2fwww.g005e.com%2f2015%2f12%2f16%2fhow-marketing-for-cpa-firms-is-different%2f&amp;t=how+marketing+for+cpa+firms+is+different'  ><img  src='//www.g005e.com/store/wp-json/wp/v2/posts/\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif'  height='24' width='24'  class='image-24' alt='facebook'  style='background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-300px 0px'   \/> <span class=\"head\">like this on facebook<\/span><\/a><\/li>\n<li class=\"icon_text\"><a  rel='nofollow'  target='_blank'  title='https:\/\/www.linkedin.com\/'  href='http:\/\/www.linkedin.com\/sharearticle?mini=true&amp;url=https%3a%2f%2fwww.g005e.com%2f2015%2f12%2f16%2fhow-marketing-for-cpa-firms-is-different%2f&amp;title=how+marketing+for+cpa+firms+is+different&amp;summary=bonus+checklists%3a+32+aspects+of+a+marketing+budget.+16+ways+to+establish+name+recognition+and+credibility.+plus+leading+cpa+firm+specialty+services+and+industry+niches.%0d%0a%0d%0aby+marc+rosenberg%0d%0acpa+firm+retreats%0d%0a%0d%0awhat%e2%80%99s+a+commodity%3f%0d%0a%0d%0aevian%c2%a0%e2%80%93+na%c3%afve+spelled+backward%0d%0a%0d%0astarbucks%c2%a0%e2%80%93+premium+coffee+%e2%80%93+%e2%80%9cit%e2%80%99s+b'  ><img  src='//www.g005e.com/store/wp-json/wp/v2/posts/\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif'  height='24' width='24'  class='image-24' alt='linkedin'  style='background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-850px 0px'   \/> <span class=\"head\">share on linkedin<\/span><\/a><\/li>\n<li class=\"icon_text\"><a  rel='nofollow'  target='_blank'  title='https:\/\/twitter.com\/'  href=\"http:\/\/twitter.com\/share?url=https%3a%2f%2fwww.g005e.com%2f2015%2f12%2f16%2fhow-marketing-for-cpa-firms-is-different%2f&amp;text=%23cpa+link%3a++-+ via+%40cpa_trendlines\"  ><img  src='//www.g005e.com/store/wp-json/wp/v2/posts/\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif'  height='24' width='24'  class='image-24' alt='twitter'  style='background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-1625px 0px'   \/> <span class=\"head\">tweet this item<\/span><\/a><\/li>\n<li class=\"icon_text\"><a rel=\"_self\" href=\"mailto:?subject=cpa%20trendlines%20:%20how%20marketing%20for%20cpa%20firms%20is%20different&amp;body=here's%20something%20worth%20seeing%20from%20\/\/www.g005e.com...\n\n\n\n%20%20\/\/www.g005e.com\/2015\/12\/16\/how-marketing-for-cpa-firms-is-different\/\" title=\"email this: how marketing for cpa firms is different \"><img loading=\"lazy\" decoding=\"async\" src=\"\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif\" height=\"24\"  width=\"24\" style=\"background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-275px 0px\" class=\"image-24\"  alt=\"email\" \/> <span class=\"head\">email this<\/span><\/a><\/li>\n<\/ul>\n<div class=\"clean\"><\/div>\n<\/p>\n<\/div>\n","protected":false},"author":1339,"featured_media":46594,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[2271,3120],"tags":[79],"class_list":["post-46250","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-pro-member-exclusive","tag-marketing","membership-content","access-restricted"],"acf":[],"yoast_head":"<!-- this site is optimized with the yoast seo plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>how marketing for cpa firms is different - 卡塔尔世界杯常规比赛时间<\/title>\n<meta name=\"description\" content=\"actionable intelligence for tax, accounting, and financial professionals\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"\/\/www.g005e.com\/2015\/12\/16\/how-marketing-for-cpa-firms-is-different\/\" \/>\n<meta property=\"og:locale\" content=\"en_us\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"how marketing for cpa firms is different - 卡塔尔世界杯常规比赛时间\" \/>\n<meta property=\"og:description\" content=\"actionable intelligence for tax, accounting, and financial professionals\" \/>\n<meta property=\"og:url\" content=\"\/\/www.g005e.com\/2015\/12\/16\/how-marketing-for-cpa-firms-is-different\/\" \/>\n<meta property=\"og:site_name\" content=\"卡塔尔世界杯常规比赛时间\" \/>\n<meta property=\"article:publisher\" 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