{"id":44311,"date":"2015-10-15t05:00:14","date_gmt":"2015-10-15t09:00:14","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/?p=44311"},"modified":"2016-07-05t19:00:32","modified_gmt":"2016-07-05t23:00:32","slug":"building-reputation-build-business","status":"publish","type":"post","link":"\/\/www.g005e.com\/2015\/10\/15\/building-reputation-build-business\/","title":{"rendered":"building reputation to build your business"},"content":{"rendered":"<p><strong>leverage your knowledge.<\/strong><\/p>\n<p><span style=\"line-height: 1.42857;\"><i><span style=\"font-weight: 400;\">by michelle long and\u00a0sandi leyva<br \/>\n<\/span><\/i><a href=\"https:\/\/ne220.isrefer.com\/go\/uavc\/rtcpat\/\"><i><span style=\"font-weight: 400;\">the ultimate accounting virtual conference<\/span><\/i><\/a><\/span><\/p>\n<p><span style=\"line-height: 1.42857;\">marketing has changed in the last 30 years. one lead generation channel is reputation.<\/span><\/p>\n<p>buyers really value industry expertise. as a matter of fact, studies show we underestimate the buyer when it comes to valuing industry expertise. that means as accountants we need to promote our expertise more than what we\u2019re doing. building a reputation is part of that and you can do that a lot of different ways.<\/p>\n<p style=\"padding-left: 30px;\"><strong>more small firm growth strategies: <\/strong><a href=\"\/\/www.g005e.com\/2015\/10\/08\/3-killer-lead-generation-channels\/\"><span style=\"font-weight: 400;\">3 killer lead generation channels<\/span><\/a><span style=\"font-weight: 400;\"> | <\/span><a href=\"\/\/www.g005e.com\/2015\/10\/01\/existing-clients-best-leads\/\"><span style=\"font-weight: 400;\">your existing clients are your best leads<\/span><\/a><span style=\"font-weight: 400;\"> | <\/span><a href=\"\/\/www.g005e.com\/2015\/09\/04\/need-business-focus-referrals\/\"><span style=\"font-weight: 400;\">need more business? focus on referrals<\/span><\/a><\/p>\n<p> <a href=\"\/\/www.g005e.com\/2015\/10\/15\/building-reputation-build-business\/#more-44311\" class=\"more-link\">read more &rarr;<\/a><\/p>\n<div class='shareinpost'><ul class=\"socialwrap row\"><li class=\"icon_text\"><a  rel='nofollow'  target='_blank'  title='https:\/\/www.facebook.com'  href='http:\/\/www.facebook.com\/sharer.php?u=https%3a%2f%2fwww.g005e.com%2f2015%2f10%2f15%2fbuilding-reputation-build-business%2f&amp;t=building+reputation+to+build+your+business'  ><img  src='//www.g005e.com/store/wp-json/wp/v2/posts/\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif'  height='24' width='24'  class='image-24' alt='facebook'  style='background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-300px 0px'   \/> <span class=\"head\">like this on facebook<\/span><\/a><\/li><li class=\"icon_text\"><a  rel='nofollow'  target='_blank'  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no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-850px 0px'   \/> <span class=\"head\">share on linkedin<\/span><\/a><\/li><li class=\"icon_text\"><a  rel='nofollow'  target='_blank'  title='https:\/\/twitter.com\/'  href=\"http:\/\/twitter.com\/share?url=https%3a%2f%2fwww.g005e.com%2f2015%2f10%2f15%2fbuilding-reputation-build-business%2f&amp;text=%23cpa+link%3a++-+ via+%40cpa_trendlines\"  ><img  src='//www.g005e.com/store/wp-json/wp/v2/posts/\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif'  height='24' width='24'  class='image-24' alt='twitter'  style='background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-1625px 0px'   \/> <span class=\"head\">tweet this item<\/span><\/a><\/li><li class=\"icon_text\"><a rel=\"_self\" href=\"mailto:?subject=cpa%20trendlines%20:%20building%20reputation%20to%20build%20your%20business&amp;body=here's%20something%20worth%20seeing%20from%20\/\/www.g005e.com...\r\n\r\n\r\n\r\n%20%20\/\/www.g005e.com\/2015\/10\/15\/building-reputation-build-business\/\" title=\"email this: building reputation to build your business \"><img loading=\"lazy\" decoding=\"async\" src=\"\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif\" height=\"24\"  width=\"24\" style=\"background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-275px 0px\" class=\"image-24\"  alt=\"email\" \/> <span class=\"head\">email this<\/span><\/a><\/li><\/ul><div class=\"clean\"><\/div> <\/div>","protected":false},"excerpt":{"rendered":"<p><strong>leverage your knowledge.<\/strong><\/p>\n<p><span style=\"line-height: 1.42857;\"><i><span style=\"font-weight: 400;\">by michelle long and\u00a0sandi leyva<br \/>\n<\/span><\/i><a href=\"https:\/\/ne220.isrefer.com\/go\/uavc\/rtcpat\/\"><i><span style=\"font-weight: 400;\">the ultimate accounting virtual conference<\/span><\/i><\/a><\/span><\/p>\n<p><span style=\"line-height: 1.42857;\">marketing has changed in the last 30 years. one lead generation channel is reputation.<\/span><\/p>\n<p>buyers really value industry expertise. as a matter of fact, studies show we underestimate the buyer when it comes to valuing industry expertise. that means as accountants we need to promote our expertise more than what we\u2019re doing. building a reputation is part of that and you can do that a lot of different ways.<\/p>\n<p style=\"padding-left: 30px;\"><strong>more small firm growth strategies: <\/strong><a href=\"\/\/www.g005e.com\/2015\/10\/08\/3-killer-lead-generation-channels\/\"><span style=\"font-weight: 400;\">3 killer lead generation channels<\/span><\/a><span style=\"font-weight: 400;\"> | <\/span><a href=\"\/\/www.g005e.com\/2015\/10\/01\/existing-clients-best-leads\/\"><span style=\"font-weight: 400;\">your existing clients are your best leads<\/span><\/a><span style=\"font-weight: 400;\"> | <\/span><a href=\"\/\/www.g005e.com\/2015\/09\/04\/need-business-focus-referrals\/\"><span style=\"font-weight: 400;\">need more business? focus on referrals<\/span><\/a><\/p>\n<p> <a href=\"\/\/www.g005e.com\/2015\/10\/15\/building-reputation-build-business\/#more-44311\" class=\"more-link\">read more &rarr;<\/a><\/p>\n<div class='shareinpost'>\n<ul class=\"socialwrap row\">\n<li class=\"icon_text\"><a  rel='nofollow'  target='_blank'  title='https:\/\/www.facebook.com'  href='http:\/\/www.facebook.com\/sharer.php?u=https%3a%2f%2fwww.g005e.com%2f2015%2f10%2f15%2fbuilding-reputation-build-business%2f&amp;t=building+reputation+to+build+your+business'  ><img  src='//www.g005e.com/store/wp-json/wp/v2/posts/\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif'  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href='http:\/\/www.linkedin.com\/sharearticle?mini=true&amp;url=https%3a%2f%2fwww.g005e.com%2f2015%2f10%2f15%2fbuilding-reputation-build-business%2f&amp;title=building+reputation+to+build+your+business&amp;summary=leverage+your+knowledge.%0d%0a%0d%0aby+michelle+long+and%c2%a0sandi+leyva%0d%0athe+ultimate+accounting+virtual+conference%0d%0a%0d%0amarketing+has+changed+in+the+last+30+years.+one+lead+generation+channel+is+reputation.%0d%0a%0d%0abuyers+really+value+industry+expertise.+as+a+matter+of+fact%2c+studies+show+we+underestimate+the+buyer+when+it+comes+to+val'  ><img  src='//www.g005e.com/store/wp-json/wp/v2/posts/\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif'  height='24' width='24'  class='image-24' alt='linkedin'  style='background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-850px 0px'   \/> <span 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href=\"mailto:?subject=cpa%20trendlines%20:%20building%20reputation%20to%20build%20your%20business&amp;body=here's%20something%20worth%20seeing%20from%20\/\/www.g005e.com...\n\n\n\n%20%20\/\/www.g005e.com\/2015\/10\/15\/building-reputation-build-business\/\" title=\"email this: building reputation to build your business \"><img loading=\"lazy\" decoding=\"async\" src=\"\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif\" height=\"24\"  width=\"24\" style=\"background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-275px 0px\" class=\"image-24\"  alt=\"email\" \/> <span class=\"head\">email this<\/span><\/a><\/li>\n<\/ul>\n<div class=\"clean\"><\/div>\n<\/p>\n<\/div>\n","protected":false},"author":1749,"featured_media":43255,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[2254,3120],"tags":[1056,6,114,822],"class_list":["post-44311","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-growth","category-pro-member-exclusive","tag-entrepreneur","tag-bsg-business-builder","tag-small-firm","tag-solo","membership-content","access-restricted"],"acf":[],"yoast_head":"<!-- this site is optimized with the 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