{"id":43776,"date":"2015-09-19t05:00:46","date_gmt":"2015-09-19t09:00:46","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/?p=43776"},"modified":"2015-09-23t10:03:55","modified_gmt":"2015-09-23t14:03:55","slug":"5-ways-get-referrals","status":"publish","type":"post","link":"\/\/www.g005e.com\/2015\/09\/19\/5-ways-get-referrals\/","title":{"rendered":"5 ways to get more referrals"},"content":{"rendered":"

\"key<\/a>the first step is knowing who you want. (hint: it’s not “everyone.”)<\/strong><\/p>\n

by sandi leyva<\/span><\/i>
\nthe accountant\u2019s accelerator<\/span><\/i><\/a><\/p>\n

there are many great things about getting referrals. first, referrals have a built-in trust that helps you move through the sales process faster. second, there\u2019s almost no marketing cost involved. third, they tend to make a better long-term client.<\/p>\n

unfortunately, many business owners take a reactive approach to referrals, waiting until they come to them, rather than a more profitable approach, which is to proactively maximize referrals. here are five proactive ways to boost referrals:<\/p>\n

more on small-firm growth strategies:\u00a0<\/b>9 ways to boost your value (and your fees)<\/span><\/a> | <\/span>3 ways to get to \u2018yes\u2019 with prospects<\/span><\/a> | <\/span>how to calculate your \u2018opportunity number\u2019<\/span><\/a> | <\/span>3 tips for following up with prospects<\/span><\/a> | <\/span>5 ways a deadline can help close a deal<\/span><\/a> | <\/span>draw new clients in like a magnet<\/span><\/a> | <\/span>3 ways to test your revenue forecast<\/span><\/a> | <\/span>8 must-haves for a prospect kit<\/span><\/a> | <\/span>if you\u2019re a \u2018best-kept secret\u2019 cut it out!<\/span><\/a> | <\/span>four ways to stop leaving money on the table<\/a><\/span><\/p><\/blockquote>\n

1. know who you want.<\/strong><\/p>\n

the first step may seem obvious, but it\u2019s important to know what type of client you\u2019d like to do business with. many business owners say \u201ceveryone.\u201d but if you say that, the reaction is that people don\u2019t know of anyone. it\u2019s counterintuitive, but it\u2019s far better to provide a narrow description of an ideal referral than it is to ask for any old name. when your friends hear the detailed description, they can search their personal black book to see if anyone meets that criteria. you\u2019re far more likely to get one or two great matches with detailed information than you will asking for anyone.<\/p>\n

read more →<\/a><\/p>\n