{"id":43316,"date":"2015-09-22t09:06:45","date_gmt":"2015-09-22t13:06:45","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/?p=43316"},"modified":"2021-05-11t09:21:52","modified_gmt":"2021-05-11t13:21:52","slug":"5-common-marketing-blunders-accountants-make","status":"publish","type":"post","link":"\/\/www.g005e.com\/2015\/09\/22\/5-common-marketing-blunders-accountants-make\/","title":{"rendered":"the 5 most common marketing blunders accountants make"},"content":{"rendered":"

how many are you making?<\/strong><\/p>\n

<\/em>by hitendra patil<\/em>
\n<\/em><\/p>\n

proactive marketing is as rare as a marketing plan or a marketing budget at many firms.\u00a0getting new clients is one of the top 5 challenges for firms of all sizes. accountants seem to be not doing enough\u00a0of the right things.<\/p>\n

more on the entrepreneurial accountant:\u00a0 linkedin adds messaging. finally!<\/a>\u00a0 |\u00a0 \u00a0re-learning the lingo of the accounting business<\/a>\u00a0 |\u00a0 how the \u201c1099 economy\u201d will transform accounting<\/a>\u00a0 |\u00a0 what cpa firms could learn from google\u2019s alphabet<\/a>\u00a0 |\u00a0 summer reading list: five great books for the five lives of a busy accountant<\/a>\u00a0 |\u00a0 four signs the uberization of accounting has already begun<\/a>\u00a0 |\u00a0 management guru chester elton on success<\/a>\u00a0 |\u00a0 savvy cpas focus on the constants<\/a>\u00a0 |\u00a0 more<\/a><\/p><\/blockquote>\n

1. not doing enough to get found by prospects<\/strong><\/p>\n

it is estimated there are about 660,000 cpas in the u.s., 80% of which are believed to be in the corporate world. that leaves 132,000 cpas in practice. and there about 53,000 linkedin profiles that include the word \u201ccpa\u201d in the profile headline. in other words, 1 out of 2 cpas is either not on linkedin or don\u2019t use the profile headline to reflect that they are cpas.<\/p>\n

read more →<\/a><\/p>\n